Digital Campaign Marketing Manager, ICIS (Hybrid)

As a Digital Campaign Marketing Manager at ICIS, your primary responsibilities include developing comprehensive marketing strategies that align with revenue targets and the company's vision. You will manage marketing campaigns from initial design and execution through to reporting and analysis. Additionally, you will oversee the data strategy to ensure a steady flow of relevant contacts, collaborate with designers on marketing materials, and work with editorial teams to create compelling content. Your role will also encompass leveraging social media to boost event awareness and managing affiliate partnerships for successful marketing initiatives.

To qualify for the Digital Campaign Marketing Manager role at ICIS, candidates should possess strong project management skills and experience in running multiple marketing campaigns. Proficiency in creating engaging messaging, writing high-quality copy, and analyzing marketing data is essential. Familiarity with Salesforce and Eloqua or similar platforms is advantageous, along with prior experience in events such as conferences, exhibitions, or training environments. A natural leader who is adaptable and open to new ideas will thrive in this role.

ICIS fosters a positive work environment through a culture fueled by curiosity and collaboration. As a Digital Campaign Marketing Manager, you'll be part of a dynamic team that values open communication, flexibility, and problem-solving. The organization is committed to inclusivity, supporting diverse perspectives, and providing employees with the resources they need to succeed. With a focus on delivering exceptional customer outcomes and a strong emphasis on professional development, ICIS ensures that you’re not just working but also growing in your career.

As the Digital Campaign Marketing Manager at ICIS, you'll focus on crafting and executing campaigns for a portfolio of events that connect key stakeholders in the commodities market. These events are designed to provide insights, networking opportunities, and valuable learning experiences. Your campaigns will encompass digital marketing efforts, including social media, email marketing, and content marketing, effectively utilizing innovative strategies to enhance event visibility and drive attendance.

Absolutely! Previous experience in event marketing is highly beneficial for the Digital Campaign Marketing Manager position at ICIS. With a crucial focus on planning and executing marketing strategies for various industry events, having a background in conferences, exhibitions, or training environments will provide you with valuable insights into what makes an event successful. This experience can enhance your ability to connect with audiences, tailor marketing initiatives, and ultimately drive the effectiveness of your campaigns.

When answering, highlight the specific campaigns you've managed, detailing your role in the planning, execution, and analysis phases. Emphasize your ability to align these campaigns with broader corporate goals and discuss how you've utilized data insights to improve results.

Discuss your approach to understanding audience demographics and preferences. Share examples of how you tailor your messaging and the channels you use—such as social media, email, and event marketing—to create engaging campaigns that resonate with your target audience.

Explain your project management skills and your methodology for prioritization. Mention any tools or techniques you use to stay organized, such as time management software or team collaboration platforms, and provide examples of how you've successfully met deadlines in the past.

Describe your analytical approach, including the types of metrics you track and how you interpret data to inform your strategies. Give an example of how data analysis led to a successful adjustment in a campaign you managed.

Discuss the importance of effective communication and teamwork in marketing. Share your experiences working with designers, sales teams, and content creators, emphasizing how you coordinate efforts and incorporate feedback to produce high-quality marketing materials.

Share a detailed example of a unique marketing strategy you devised and implemented. Focus on the creative aspect, the reasoning behind it, any challenges encountered, and the positive outcomes that followed as a result.

Explain your strategy for using social media in your campaigns, addressing how you choose platforms and tailor content for each. Discuss any tools you use for scheduling or analyzing social media performance and provide examples of successful engagement efforts.

Talk about your perspective on feedback as a tool for growth. Share how you actively seek input from colleagues and stakeholders, and provide an example of how constructive criticism has improved a project you worked on.

Discuss your strategy for building and maintaining strong relationships with affiliates. Share any tactics you use to ensure mutual benefits and success, including regular communication and performance evaluation meetings.

Highlight your relevant experiences and skills that align with ICIS's mission, culture, and the requirements of the position. Discuss your passion for marketing, your drive to optimize resources, and how your background positions you to contribute meaningfully to the team.