Lead Brand Designer

The Lead Brand Designer at Rithum is responsible for creating high-quality brand marketing assets across various formats. This includes designing engaging digital content, maintaining visually cohesive presentation decks, and managing creative requests. You'll also develop and enforce brand guidelines, collaborate with marketing teams on demand generation and event branding, and oversee external agencies and contractors. Your role will be crucial in ensuring our brand consistently communicates its value across multiple touchpoints.

To qualify for the Lead Brand Designer position at Rithum, candidates should have a minimum of 5 years of graphic design experience, with at least 3 years in a B2B SaaS organization. Applicants must be proficient in Adobe Creative Cloud and Microsoft PowerPoint, possess strong branding and marketing skills, and have events booth design experience. An online portfolio showcasing your design work is also essential. Familiarity with Figma and project management tools is preferred.

Skills highly valued for the Lead Brand Designer position at Rithum include proficiency in design software like Adobe Creative Cloud, strong communication and collaboration abilities, and a deep understanding of branding, marketing, and UX principles. Familiarity with UX/UI design for landing pages, video editing, and project management tools such as Asana or Trello will also enhance your profile as a candidate.

Rithum prides itself on a work culture that encourages collaboration, transparency, and professional growth. As a Lead Brand Designer, you will join a team of smart risk-takers and passionate professionals who support each other's goals. Expect a welcoming atmosphere where your contributions are valued, along with flexible remote work options that promote a healthy work-life balance.

As a Lead Brand Designer at Rithum, you'll enjoy a comprehensive array of benefits that include medical, dental, and vision coverage starting from Day 1, a competitive 401(k) match, generous paid time off, wellness days, and parental leave options. Additional perks such as tuition assistance, a remote work stipend, and industry-competitive compensation will also be part of your rewarding experience.

Absolutely! My design process typically starts with thorough research to understand the brand's goals and target audience. I then sketch out initial concepts, focusing on how to best capture the brand's essence visually. Once I have a few strong ideas, I develop them further, incorporating feedback from stakeholders to refine the final design. Collaboration is key, so I ensure constant communication with cross-functional teams.

To ensure brand consistency, I establish clear brand guidelines that outline the visual elements such as color schemes, typography, and logo usage. I also create a central library of brand assets for easy access by internal stakeholders. Regular reviews and feedback sessions with the marketing team help reinforce adherence to these guidelines across all platforms.

I have extensive experience in event branding, having designed materials such as booth graphics, signage, and promotional content for various industry events. I collaborate closely with event managers to ensure all visuals align with the overall brand strategy and effectively engage attendees. Understanding the audience and the event's objectives is essential in this process.

Certainly! One memorable campaign I worked on involved a multi-channel B2B launch. My role included creating visually compelling ad graphics, email templates, and social media assets. By aligning the visuals with our audience's needs and campaign goals, we achieved a significant increase in engagement rates and exceeded our lead generation targets.

I primarily use Adobe Creative Cloud for most of my design work, as it offers flexibility and powerful tools. Additionally, I use Microsoft PowerPoint for creating on-brand presentations and Figma for UX/UI design work. Familiarity with Canva also allows me to quickly generate visually appealing content when needed.

Staying current on design trends is a priority for me. I regularly follow design blogs, participate in online communities, and attend webinars or conferences. I also enjoy experimenting with new design styles and techniques in my personal projects to integrate innovative ideas into my work.

In my previous role, I often managed multiple projects at once, which taught me effective prioritization. I typically start by assessing the deadlines and scope of each project, using project management tools to stay organized. Open communication with my teams allows me to set realistic timelines and ensure that each project receives the attention it deserves.

I welcome feedback on my designs as it helps improve my work and foster collaboration. When receiving feedback, I listen carefully and ask clarifying questions to fully understand the concerns. After that, I prioritize the feedback and make necessary revisions while maintaining the core vision of the project.

A compelling brand design effectively captures the brand's identity while resonating with its audience. It should be visually appealing, easily recognizable, and connect emotionally with users. Additionally, it should be adaptable across different platforms without losing its essence, ensuring a cohesive brand experience.

I'm excited about the opportunity to work at Rithum because of its commitment to innovation and creating seamless e-commerce experiences. I admire Rithum's collaborative culture and dedication to professional growth. As a Lead Brand Designer, I feel my skills and passion for branding can help elevate the company's visual identity and contribute to its success.