Marketing & Product Analytics Team Lead (m/f/d)

Be our next roadsurfer! 

We’re looking for a Marketing and Product Analytics Lead (m/f/d) to unlock insights across the entire customer journey - from first click to booking and beyond. You’ll work closely with our Product and Marketing departments to understand how users reach and interact with our website, identify drop-offs, and uncover opportunities to improve engagement and increase conversion. Your work will shape how customers discover, explore, and experience our products.

WHY ROADSURFER?

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc.

• FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year

• PERSONAL DEVELOPMENT: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy

• CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself

• DISCOUNTS: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

THE ROLE - YOUR PASSION

We’re looking for a Marketing & Product Analytics Lead to head our insights function across growth and product. You will lead a team of analysts and steer the strategy for how we measure, understand, and improve customer journeys across our marketing and digital platforms.

This role is a leadership position, responsible not only for setting the analytical direction, but also for managing and mentoring a team of Marketing Analysts and Web Analysts. You’ll create a collaborative, high-performing environment where data becomes a competitive advantage — from attribution modeling to experimentation, from GA4 to RFM segmentation.

You’ll be the go-to person for aligning stakeholders around meaningful KPIs, driving insights, and enabling smarter decisions.

YOUR KEY RESPONSIBILITIES

Lead and Develop a High-Performing Analytics Team

• Manage a team of Marketing Analysts and Web Analysts, ensuring clear priorities, career growth, and engagement. 

• Conduct regular 1:1s, give feedback, and support professional development for each team member. 

• Foster a culture of curiosity, collaboration, and continuous learning.

Define & Align on Marketing Performance Strategy

• Develop a unified measurement framework across product and marketing.

• Own the KPI tree and define how we track key metrics like CPO, ROAS, LTV, churn, and retention across platforms. 

• Partner closely with leadership in , Product, and Marketing, to prioritize high-impact analyses and initiatives.

Turn Data into Business Action

• Guide the team in creating impactful dashboards in Looker, Power BI, and Metabase. 

• Ensure data is presented clearly and actionably, tailored to different stakeholder needs.

• Identify key trends and root causes, turning insight into business recommendations.

Drive Strategic Modeling & Customer Insights

• Lead the vision of Marketing Analytics, implementing and maintaining data products such as:

  • Attribution models (multi-touch, data-driven) 

  • Marketing mix modeling to support budget and media decisions 

  • RFM segmentation to inform CRM and lifecycle strategies   

• Collaborate with Martech and Data teams to ensure models are integrated into campaigns and decision-making.

Apply Deep Knowledge of Web & Behavioral Analytics

• Champion the use of Google Analytics 4 (GA4) — ensuring robust tracking, accurate reporting, and actionable funnel insights. 

• Use behavioral and product analytics tools (e.g. Amplitude, Mixpanel) to support digital optimization.

Be a Strategic Partner to the Business

• Act as the strategic advisor to Growth, Product, and C-Level stakeholders.

• Ensure the analytics roadmap is aligned with business priorities and challenges.

• Translate complex data into clear narratives that support confident decisions.

WHAT YOU NEED TO SURF THE WAVE WITH US

• 5+ years of experience in data/analytics roles, with at least 2+ years managing a team.

• Proven track record of growing and mentoring analysts.

• Strong communicator who can align stakeholders around data-informed decisions.

• Hands-on experience in SQL and comfort guiding analysts on queries and logic (you won't build pipelines but you know your way around a warehouse). 

• Expert in GA4, with experience designing event structures and pulling deep insights. 

• Knowledgeable in attribution modeling, marketing mix modeling. 

• Experience with Looker, Power BI, and Metabase — you know how to make dashboards that drive action. 

• Strong understanding of digital marketing metrics, product funnels, experimentation, and cohort analysis

READY TO SURF?

We are looking forward to your application! If you have any questions, please drop a message to our recruiting team via: team@roadsurfer.com.

ABOUT #ROADSURFER

We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. The roadsurfer philosophy is simple: rent an RV, start your adventure, be happy. Come ride the wave with us!