Digital Content Strategy Manager

As a Digital Content Strategy Manager at Rothy’s, you'll own the content strategy for various paid channels, including Paid Social, Direct Mail, and Paid Search, while also managing Organic Social. You will work closely with our Product and Merchandising teams to align marketing communications with upcoming product launches and consumer insights. This role involves enhancing engagement through effective channel strategies and overseeing a support strategist to ensure content delivers on business objectives.

To qualify for the Digital Content Strategy Manager role at Rothy’s, you should have at least 5 years of experience in brand marketing and managing social media accounts. A BA or BS in Marketing, Business, or a related field is typically required. Additionally, a strong understanding of social media trends and experience in executing successful paid social campaigns is essential for driving engagement and conversions.

In the role of Digital Content Strategy Manager at Rothy’s, collaboration is key. You'll work closely with the Product and Merchandising teams to understand product strategies, ensuring that your content aligns with launches. You'll also partner with the Digital Commerce and Brand Strategy teams to analyze consumer journeys and tailor messaging that resonates, creating a seamless customer experience across all channels.

Rothy’s stands out as a digital content hub focused on sustainability and innovative business practices. As a Digital Content Strategy Manager, you'll be part of a team that values inclusivity and sustainability, driving positive change in the fashion industry. The culture here promotes creativity, collaboration, and empowers you to contribute meaningfully to both the brand and the environment, making it a truly rewarding place to grow your career.

As a Digital Content Strategy Manager at Rothy’s, you'll focus on developing data-driven content strategies that enhance brand recognition and customer engagement. Expect to leverage analytics to identify successful content types, explore innovative narratives for social channels, and implement efficiencies that optimize content usage across paid and organic strategies. Understanding consumer preferences will be essential as you adapt content to meet business objectives.

To develop a content strategy for Rothy’s organic social media channels, I would start by analyzing our target audience and their engagement patterns. I’d focus on creating relatable, sustainable-themed content that highlights our product benefits while fostering community. Establishing a posting calendar that aligns with our promotional periods and seasonal campaigns would be crucial. Monitoring engagement metrics regularly would help refine our approach, ensuring we highlight what resonates with our followers.

Effectively managing paid media campaigns begins with setting clear objectives aligned with Rothy’s marketing goals. I would analyze historical data to identify successful strategies and apply A/B testing to optimize campaign performance. Regular collaboration with team members working on paid channels is vital to understand market shifts and customer behavior, which informs adjustments to our strategies to maximize ROI.

To evaluate content performance across various channels, I utilize a mix of metrics including engagement rates, click-through rates, and conversion metrics. I apply analytical tools that offer insights into audience interactions and adjust strategies based on performance data. Conducting weekly or monthly reviews will help in highlighting successful tactics and areas that need improvement, thus ensuring continuous evolution in our strategies.

In a previous role, I led a cross-functional team on a product launch that required tight collaboration between marketing, product development, and sales. I organized regular meetings to align on the campaign narrative and execution timelines while encouraging open communication. By fostering a collaborative environment and encouraging input from all team members, we successfully met our launch goals ahead of schedule.

To stay current with trends in digital content strategy, I actively participate in industry webinars, follow marketing thought leaders on social media, and regularly read relevant articles and reports. I also engage in professional networks that discuss the latest tools and trends, which helps inform my approach and keep Rothy's strategies current.

Customer feedback is invaluable in shaping my content strategy. I prioritize listening to our audience through surveys and social listening. Analyzing feedback helps identify their preferences, allowing for tailored content that addresses their needs and enhances their experience with Rothy’s. This responsiveness fosters trust and strengthens brand loyalty.

Balancing creativity and data is essential in content creation. I use data to inform decisions on what resonates with our audience, and then allow creativity to flourish within that framework to produce compelling narratives that engage users. Insights guide my creative process, ensuring that the content not only captures attention but also aligns with objectives.

I’m experienced with several content and campaign management tools including Hootsuite for social media scheduling and analytics, Google Analytics for performance monitoring, and Asana/Trello for task management. These tools help streamline collaboration, track project timelines, and ensure alignment across the content team, promoting efficiency and transparency.

In my last position, I led a content campaign centered around sustainability, which aligned with our brand values. By developing a series of storytelling posts showcasing behind-the-scenes practices, we increased engagement by 40% and improved sales during the campaign. This success was driven by strategic alignment with our branding and deep audience insights.

Fostering a culture of creativity and innovation involves creating a space where team members feel safe to share ideas. I encourage brainstorming sessions where all input is valued and provide continuous feedback in a constructive manner, reinforcing the notion that every contribution is significant. Empowering my team with ownership of projects also fuels their creativity and commitment to achieving our goals.