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Senior Field Event Marketing Manager - Public Sector - (Philadelphia, PA)

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

Interested in joining a top-notch marketing team? Do you have experience owning event programs from start to finish? We are looking for an energetic, highly organized, team player who loves a fast-paced environment and thrives on results. In this role, you will meticulously plan, execute & measure events and programs for Samsara’s Public Sector business. These events will target Education and Government audiences and may include industry trade shows, hosted lunch & learns, executive briefings and support for our annual customer conference, Samsara Beyond.

This is a highly cross-functional role that requires close partnership across Sales, Account Development, Product Marketing, Marketing Operations & Product Management. As our dedicated Public Sector event marketer, you should be results-driven, detail-oriented, and passionate about driving business impact. This is a fast-growing area of the business that plays a strategic role in our future success.

This role is open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

  • Own the strategy, planning, execution, and success of the events channel for the Public Sector vertical.
  • Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
  • Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
  • Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
  • Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
  • Support Public Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
  • Bring energy, creativity, and new ideas to build a successful event program.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new office.

Minimum requirements for the role:

  • 8+ years of relevant experience in field or event marketing, product marketing, project or program management.
  • 5+ years of relevant experience working with B2B high-tech products/solutions.
  • Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
  • Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
  • Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
  • Strong written and verbal communication.
  • This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role.
  • This position requires travel up to 40% of the time. 

An ideal candidate also has:

  • 5+ years of industry experience working with Public Sector verticals.
  • Self-motivated and results-driven, with the ability to think strategically and execute tactically.
  • Passion for results, measurement and optimization to continuously drive ROI.
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.
  • Strong negotiation, and budget-management skills.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles.  For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. 

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$110,968$167,850 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations 

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working 

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

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Average salary estimate

$139409 / YEARLY (est.)
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$110968K
$167850K

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What You Should Know About Senior Field Event Marketing Manager - Public Sector - (Philadelphia, PA), Samsara

Join Samsara as a Senior Field Event Marketing Manager in the Public Sector, where your passion and expertise will shape the future of physical operations! Based in the vibrant city of Philadelphia, PA, you’ll spearhead dynamic events that engage government and education sectors. As part of a dynamic marketing team, you’ll be the mastermind behind every detail—from planning and executing events to measuring their impact. With more than 8 years of relevant experience in field or event marketing, you’ll thrive in our fast-paced environment, tackling everything from industry trade shows to executive briefings. You'll collaborate with various departments, building strong relationships across Sales, Product Marketing, and more, ensuring every event resonates with our mission of enhancing the efficiency and safety of vital operations. So, if you’re self-motivated, detail-oriented, and ready to make a tangible impact, don’t miss out on this opportunity to help drive Samsara’s growth and success!

Frequently Asked Questions (FAQs) for Senior Field Event Marketing Manager - Public Sector - (Philadelphia, PA) Role at Samsara
What are the responsibilities of the Senior Field Event Marketing Manager at Samsara?

As the Senior Field Event Marketing Manager at Samsara, you'll take charge of end-to-end event program management, ensuring each event aligns with our Public Sector strategy. Your responsibilities include planning and executing various types of events such as trade shows, executive briefings, and educational sessions while managing vendor relations, budgeting, and promotional activities.

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What qualifications are required for the Senior Field Event Marketing Manager position at Samsara?

To be considered for the Senior Field Event Marketing Manager role at Samsara, candidates should possess a minimum of 8 years of experience in event marketing or related fields, with at least 5 years specifically in B2B high-tech products. Skills in project management, effective communication, and data-driven decision-making are also essential.

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How does the Senior Field Event Marketing Manager contribute to Samsara's Public Sector business?

The Senior Field Event Marketing Manager plays a crucial role in amplifying Samsara's presence in the Public Sector. By designing and executing successful events, you'll not only enhance brand recognition but also facilitate important conversations with key stakeholders and decision-makers in government and education sectors.

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What type of events will the Senior Field Event Marketing Manager be involved with at Samsara?

In the role of Senior Field Event Marketing Manager at Samsara, you will manage a variety of events including industry trade shows, productive lunch & learn sessions, and a notable annual customer conference called Samsara Beyond. Each event aims to connect with the Public Sector audience, showcasing Samsara's innovative solutions.

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What opportunities for career development exist for the Senior Field Event Marketing Manager at Samsara?

At Samsara, the Senior Field Event Marketing Manager will find ample opportunities for career development. We prioritize employee growth, offering supportive environments for skill enhancement, product mastery, and leadership pathways, particularly in our rapidly expanding market.

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Common Interview Questions for Senior Field Event Marketing Manager - Public Sector - (Philadelphia, PA)
What strategies do you use to manage multiple events simultaneously as a Senior Field Event Marketing Manager?

Highlight your organizational skills and systematic approach to prioritizing tasks. Discuss using project management tools, maintaining an events calendar, and how you delegate effectively to ensure each event is executed smoothly and meets its goals.

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How do you measure the success of an event in relation to marketing objectives?

For this question, you should emphasize the importance of setting clear KPIs before each event. Explain how you analyze feedback, attendance figures, and engagement levels to gauge success, as well as your ability to compile post-event reports for future improvements.

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Can you share an example of a successful event you managed in the Public Sector?

Provide a concrete example that showcases your planning, execution, and measurement processes. Discuss specific challenges you faced, how you overcame them, and what the outcomes were, especially regarding attendee engagement and ROI.

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How do you ensure effective communication with cross-functional teams while managing events?

Discuss the importance of regular check-ins, utilizing collaboration tools, and maintaining transparency throughout the planning process. Highlight the need for aligning marketing goals with sales and product teams to create a seamless experience.

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What innovative ideas can you bring to the event marketing strategy at Samsara?

This is a great opportunity to showcase your creativity. Share ideas that involve leveraging attendee interactions, utilizing digital platforms for hybrid events, or innovative promotional strategies that can elevate presence and engagement.

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Describe your experience with budget management for events.

Discuss how you develop a detailed budget plan ahead of events, track expenses, and adjust allocations as needed to keep projects on track financially. Providing examples of how you’ve effectively managed budgets in the past will be key here.

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What challenges have you faced in event marketing, and how did you tackle them?

Focus on a specific example where you encountered hurdles—such as low attendance or logistical issues—and detail your problem-solving approach, showing resilience and adaptability in your methodology for event management.

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How do you implement feedback from events into future planning?

Highlight your analytical skills and commitment to continuous improvement. Discuss how you collect feedback from attendees and stakeholders post-event, analyze that data, and funnel insights into enhancing future event strategies.

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Why do you want to work as a Senior Field Event Marketing Manager at Samsara?

Share your motivation by expressing your alignment with Samsara’s mission to improve operations and efficiency in critical industries. Highlight how your skill set can contribute to their continued growth and innovation.

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How do you keep up with trends in event marketing, especially in the Public Sector?

Demonstrate your commitment to ongoing education by discussing resources such as industry blogs, webinars, and networking with other professionals. Sharing specific trends you’ve noticed and how you’ve incorporated them into your work will resonate well.

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Samsara is a leading software company that offers a platform providing AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power the economy.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Rapid Growth
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Paid Holidays
Paid Time-Off
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 9, 2025

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