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Insights & Analytics Lead

Insights & Analytics Lead

  • Location: Reading
  • Hybrid working pattern
  • Grade: L3

About the job

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

The Insights & Analytics Lead is responsible for leading commercial forecasting activities and reporting of performance/ predictive analytics to leadership for Sanofi. Additionally, in the UK this person is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi.  As a part of the Insights and Analytics (I&A) team this individual will be a strategic player in developing short & long-range sales forecasts for in-line and future indications, while providing analysis of launched asset performance as well as preparing for future launches. In addition, they are an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio. Additionally Business Analytics, Market & Customer Insights Lead is acting as global project orchestrator, being a “Key liaison” between the local business and the global team, supporting the roll out and implementation of key global I&A projects (ie. Turing, OneCI etc…). 

Main responsibilities:

  • Provide strategic guidance & ad-hoc support to the Commercial teams, and the I&A organization, as a Brand Analytics subject matter expert
    • Act as Strategic Partner for new / expanded terapy areas, including HCP / patient segmentation, HCP targeting, sales force sizing, launch KPI tracking, etc.
    • Collaborate with Data Management in optimizing Commercial data assets to ensure availability & accuracy of Brand Analytics insights
  • Act as strategic partner to Brand team leadership in key activities, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
  • Collaborate with Marketing/Brand teams and cross-functional partners to develop, document, and communicate accurate long-term patient / volume / revenue forecasts for annual Strategic Planning & Budget cycles 
  • Apply data science techniques leveraging expertise and solutions within Sanofi to generate predictive insights – tactical and strategic insights to improve marketing effectiveness
  • Design data modeling processes to create algorithms and predictive models and perform custom analysis enabling micro segmentation
  • Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
  • Work with local/global forecasting to ensure that deliverables across markets align to Global guidance and properly integrate with Global forecast aggregation process 
  • Partner with brand team to develop and measure KPIs associated with brand strategy and tactics performance incorporating the near-term forecast outlook
  • In partnership with Analytics & Finance colleagues, develop and maintain KPI reports and end-of-month closing deliverables for the commercial team, covering Marketing, Sales, Finance, Market Access and other relevant functions
  • Conduct ad-hoc meetings with brand leads to review national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
  • Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers
  • Liaison with external vendors in the production of sub-national Sales Force Effectiveness reports
  • Create dashboards to synthesize information and enable business decisions
  • Coordinate with data management to ensure insights are based on reliable, high-quality information

Execute market research projects

  • Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies
  • Have the confidence and experience to select the best vendor based on the business objectives
  • Manage projects within budgets, schedules and corporate policies and SOPs
  • Explore innovative techniques to address business questions
  • Identify insight needs and recommend approaches to address these needs
  • Foster strong agency partnerships to ensure insights are based on reliable, high-quality information
  • Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development

Communicate Actionable Insights

  • Develop and refine presentations to effectively communicate complex information clearly and concisely
  • Integrate and synthesize information from multiple sources to proactively address business needs
  • Delivers strategic insights, tailored to each specific audience, which empower Commercial teams
  • Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations

Effectively Collaborate and Partner Within a Matrix Environment

  • Work closely with brand teams to identify and address business needs
  • Develop strong strategic partnerships with the brand teams
  • Collaborate across functions (i.e. forecasting, analytics, patient services) to deliver integrated insights and recommendations to commercial teams
  • Demonstrate a solution-oriented and proactive approach to problem-solving
  • Work with Global colleagues to ensure alignment and coordination across projects
  • Support other MCI colleagues where applicable

About you


Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred

Skills and Competencies

  • Significant, demonstrable experience in pharmaceutical / biotech forecasting; equivalent combination of education (MA, MS, MBA / PhD) and / or relevant consulting experience may be considered
  • Strong business acumen, with well-developed communication & presentation skills 
  • Excellent analytical and forecasting skills, with demonstrated ability to design, develop, and maintain short and long-term forecast models
  • Strong understanding of UK & Ireland pharmaceutical industry data sources available for the market (e.g., IQVIA data, syndicated reports, specialty pharmacy data, etc.) and payer / health insurance environment 
  • Comfort and good intuition around advanced analytics, with a proficient understanding of modelling techniques and advanced applied skills (e.g. Bayesian statistics, Regression, Customer life cycle value, A/B testing)
  • Experience with segmentation, marketing mix, and adoption driver analyses
  • Experience in applying data science methodologies to complex quantitative problems;
  • Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics,
  • Proven ability to recommend, plan and lead market research projects.
  • Proficiency in analytical platforms, CRM data systems (e.g. Veeva, Salesforce), data visualization and business intelligence tools (e.g. Qlik Sense, PowerBI)
  • Advanced knowledge of MS Office (Excel, PowerPoint, Word)

Soft Skills

  • Strong proven leadership, communication, and presentation skills
  • Effectively influence in a highly matrixed environment
  • Effectively and confidently communicate to various audiences, including senior leadership
  • Synthesize complex ideas to simple
  • Focused on implications and pull through into brand implications (not just a summary of the “what”)
  • Strong learning agility and high degree of curiosity
  • Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
  • Strong work ethic and personal motivation
  • Ability to think strategically in an ambiguous environment

Why choose us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.
  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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What You Should Know About Insights & Analytics Lead, Sanofi

Join us at Sanofi as an Insights & Analytics Lead in Reading, where you will play a pivotal role in shaping our commercial forecasting activities and driving market insights that influence important business decisions. In this hybrid position, you’ll not only lead performance reporting and predictive analytics but also provide critical market research to help define our strategic path. Your expertise will aid in producing accurate sales forecasts, analyzing market performance, and ensuring the insights you produce are actionable and relevant for our Commercial leadership. You'll act as a key partner to various teams, optimizing data assets, collaborating on brand strategies, and utilizing cutting-edge analytics techniques to enhance the effectiveness of our marketing efforts. With your substantial experience in the pharmaceutical or biotech industry, you’ll empower our brand teams with essential metrics and strategic guidance, while also helping to implement significant global I&A projects. Your leadership will guide impactful market research projects that ensure our insight generation is grounded in reliable data. If you're looking for a place where your analytical skills and strategic thinking can flourish and make a real difference in people’s lives, Sanofi is waiting for you to help bring the miracles of science to life!

Frequently Asked Questions (FAQs) for Insights & Analytics Lead Role at Sanofi
What are the key responsibilities of the Insights & Analytics Lead at Sanofi?

The Insights & Analytics Lead at Sanofi is responsible for leading commercial forecasting activities and providing market and customer insights critical for decision-making. This role involves collaborating with commercial teams, optimizing data assets, executing market research projects, and synthesizing brand performance metrics into actionable insights.

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What qualifications are needed to apply for the Insights & Analytics Lead position at Sanofi?

To apply for the Insights & Analytics Lead position at Sanofi, a Bachelor's degree is required, along with significant experience in pharmaceutical or biotech forecasting. An advanced degree (MBA, MS, PhD, etc.) is preferred. Strong analytical skills, business acumen, and expertise in advanced analytics techniques are also essential.

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How does the Insights & Analytics Lead contribute to Sanofi's business strategy?

The Insights & Analytics Lead strategically partners with commercial leadership at Sanofi to drive business decisions using market insights and performance analytics. They help in developing short and long-range forecasts, assessing new initiatives, and optimizing promotional spending, thereby directly contributing to the overall business strategy.

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What skills make a successful Insights & Analytics Lead at Sanofi?

A successful Insights & Analytics Lead at Sanofi possesses excellent analytical and forecasting skills, strong communication and presentation abilities, and proficiency in relevant analytical tools and methodologies. Experience in market research and a solid understanding of the pharmaceutical industry are also crucial for success in this role.

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What is the work environment like for the Insights & Analytics Lead role at Sanofi?

The work environment for the Insights & Analytics Lead at Sanofi is hybrid, allowing for a flexible balance between remote work and in-office collaboration. The culture emphasizes teamwork, innovation, and professional growth, ensuring that team members have the support to thrive and make a meaningful impact.

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Common Interview Questions for Insights & Analytics Lead
Can you explain how you would approach commercial forecasting for a new product launch?

When approaching commercial forecasting for a new product launch, it’s critical to gather historical data from similar launches, market research inputs, and insights from various stakeholders. I would ensure to collaborate with cross-functional teams to align on assumptions and use advanced modeling techniques to predict sales volumes accurately.

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How do you ensure data quality when developing insights for the analytics team?

To ensure data quality when developing insights, I prioritize collaboration with data management teams to validate data sources and implement rigorous data cleansing processes. Additionally, I regularly conduct audits and establish best practices for data handling to maintain high standards.

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Describe a time you delivered actionable insights to a commercial team. What was the impact?

In a previous role, I analyzed market trends and presented insights related to customer segmentation that helped the commercial team adjust their targeting strategy. This led to a 15% increase in sales in the following quarter, showcasing the impact of data-driven decision-making.

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What methodologies do you prefer for market research, and why?

I prefer a mixed-methods approach that combines quantitative surveys for broad insights and qualitative interviews to delve deeper into consumer motivations. This allows me to triangulate data and provide comprehensive market insights that support robust strategic decisions.

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How do you manage competing priorities while leading analytics projects?

To manage competing priorities, I employ effective project management techniques, prioritize tasks based on strategic value, and ensure clear communication with stakeholders. I utilize agile methodologies where applicable to maintain flexibility and responsiveness to changing project needs.

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What tools and technologies do you find essential for data analytics?

Essential tools for data analytics include BI platforms like PowerBI and Qlik Sense for visualization, Salesforce for CRM analytics, and statistical software like R or Python for in-depth analyses. Familiarity with these tools allows me to derive actionable insights efficiently.

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How do you synthesize complex data into an understandable format for stakeholders?

To synthesize complex data, I focus on key metrics that directly relate to business objectives and tailor my presentations to the audience's knowledge level. Visual aids, such as graphs and dashboards, help convey information succinctly without losing the essence of the insights.

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Can you discuss a challenge you faced in analytics and how you overcame it?

I encountered a challenge with disparate data sources causing inconsistencies. I initiated a project to integrate these sources and standardize reporting processes, which improved accuracy and led to more reliable insights for decision-making.

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In your opinion, what is the most important skill for an Insights & Analytics Lead?

The most important skill for an Insights & Analytics Lead is the ability to communicate complex analytical concepts clearly to non-technical stakeholders. Effective communication ensures that insights are actionable and strategically beneficial for the organization.

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What strategies do you use to keep up with industry trends and advancements in analytics?

I stay updated with industry trends by following relevant publications, participating in webinars, and attending conferences. Networking with other professionals also helps me learn about new methodologies and technologies that could be beneficial for my role.

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Full-time, hybrid
DATE POSTED
March 27, 2025

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