Job details

Product Marketing Specialist

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

Summary:

SAP Build is a comprehensive suite of low-code and pro-code tools designed to accelerate application development and automation. As an integral part of SAP’s Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.

With SAP Build, users can create and extend applications, automate business processes, and design custom digital workspaces using either low-code drag-and-drop tools or pro-code environments enhanced with generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.

The Role:

This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new developer productivity tools, and expanded support for application development and automation for both SAP and non-SAP systems.

As a Product Marketing Specialist, your work will have a direct impact on SAP Build’s success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.

The Team:

Our team is responsible for Product Marketing & Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. Join us if you are ready to collaborate with the best in the industry.

Tasks

Messaging and Positioning: Develop and refine effective messaging and positioning for SAP Build. Simplify technical language into everyday terms, ensuring content resonates with both technical and non-technical audiences.
Product Launches: Collaborate with product management, sales, and marketing teams to drive new product launches and major updates.
Content Development: Create compelling customer and partner-facing content, including web content, solution briefs, and sales enablement, to drive awareness and adoption.
Market and Competitive Analysis: Analyze market reactions and competitive developments to optimize marketing strategies and communications.

Education, Qualifications, Skills and Competencies

Required skills:

Bachelor’s Degree: Preferably in Marketing, Communication, Computer Science, Information Technology, or Business Administration.
Communication Skills: Excellent written and verbal communication abilities.
Self-Starter: Passionate and proactive in becoming a hands-on expert.
Collaboration: Strong at building relationships with cross-functional teams.

Preferred Skills:

Prior experience in product marketing, marketing, communications or product management.
Technical knowledge of cloud platforms, developer tools and technologies

Work Experience

Minimum 3-5 years of related experience
Experience driving small to medium scaled projects

Location:

Open to any SAP office in US or Canada

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 68,200-149,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

SAP Glassdoor Company Review

4.3