Head of Product Management

The Head of Product Management at PENN Entertainment is responsible for leading a high-performing team of product leaders, defining a vision for innovative digital products, and collaborating with engineering teams to implement that vision. This role includes setting objectives for user engagement, managing product roadmaps, and ensuring alignment across various business functions to tackle market challenges.

To be considered for the Head of Product Management position at PENN Entertainment, candidates should have a minimum of 15 years of collective work experience in fields such as streaming, digital media, or sports betting. Senior leadership experience in product management for at least 10 years is essential, alongside a proven track record of building and executing product roadmaps.

The Head of Product Management drives innovation at PENN Entertainment by developing strategic roadmaps that prioritize user experience and engagement. This role involves evaluating new features, leveraging data for decision-making, and collaborating with diverse teams to roll out cutting-edge products that resonate with users across North America.

Essential skills for success as the Head of Product Management at PENN Entertainment include strong leadership capabilities, strategic thinking, the ability to navigate complex relationships with various stakeholders, and technical understanding of product development processes. Strong communication skills are crucial to align business objectives with technical teams and inspire the workforce.

Potential candidates can expect a fun, relaxed work environment at PENN Entertainment that fosters creativity and collaboration. The company is committed to supporting career growth, offering comprehensive benefits and opportunities for continuing education, making it an exciting place to work for innovative minds in the gaming and media space.

In this role, a collaborative approach is vital. I believe in promoting open communication, setting clear expectations, and fostering an environment where team members feel empowered to share ideas. Mentoring involves guiding them through challenges and celebrating successes, ensuring their growth aligns with the company's vision.

I prioritize product features by assessing their impact on user engagement and business objectives. I use a combination of user feedback, market research, and data analytics to identify key opportunities. Constant collaboration with engineering and stakeholders ensures we balance immediate needs with long-term goals.

Vital metrics include user engagement rates, conversion metrics, and customer satisfaction scores. I also track user retention and feedback through surveys and behavior analytics. Utilizing data insights helps refine the product continuously and ensures alignment with user needs.

Handling conflicts requires effective communication and understanding both perspectives. I facilitate discussions to address concerns openly, focusing on collaborative problem-solving to ensure that product visions are executed effectively without compromising engineering constraints.

I employ various techniques, including surveys, usability testing, and direct user interviews. Engaging with users to understand their experiences provides valuable insights, allowing us to iterate on features that enhance satisfaction and usability.

I stay updated by following industry publications, attending relevant conferences, and networking with other professionals. Engaging with thought leaders and participating in forums helps me gain insights into emerging trends and technologies that can inspire innovative product strategies.

One successful product launch involved a collaborative effort between design, engineering, and marketing teams. We utilized an agile approach to ensure rapid iteration based on user feedback and analytics, which resulted in a successful rollout and increased user engagement.

To align product vision with business goals, I ensure regular communication with senior leadership and other stakeholders. This involves establishing shared objectives, developing a coherent product strategy that supports existing business aims, and continuously monitoring progress to adapt to changes.

I maintain team motivation by fostering a culture of recognition, providing opportunities for professional development, and encouraging a work-life balance. I regularly check in with team members to understand their goals and provide support in achieving them.

My vision for product management in digital entertainment centers around personalization and immersive experiences. Leveraging advanced technologies like AI and machine learning, we can create tailored experiences that resonate with users, pushing the boundaries of how audiences interact with gaming and media.