Job details

Senior Content Manager

We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to FinTech platform for small businesses (SMBs). Novo is flipping the script of the FinTech world, and we’re excited to lead the small business FinTech revolution.

We are looking for people of character. Pragmatic and capable people who want to see their work drive better outcomes for small businesses — the backbone of our economy. You will join our team and work on the building blocks of everything Novo ships.

Why Novo?

Novo is a rapidly growing series B fintech startup with a mission-driven team that’s passionate about helping every small business in America
Positive, inclusive, supportive culture cheering you on your journey
We work with very new technologies and architecture patterns
We provide learning and development budgets to help you grow and bond with your team
Able to work from the office 3+ days per week
Offices in NYC, Miami, India, and Colombia

About the Role:

Small businesses are the backbone of the US economy, and crucial members of their local communities. We are looking for someone to lead the strategy, planning, execution, and optimization of multi-format content to drive value throughout the customer lifecycle from awareness to retention and advocacy.

Our goal is fairly simple: help business owners succeed. This role requires deep customer understanding, a first-principles mindset, and a willingness to learn by doing. You’ll make the often daunting topics of money, entrepreneurship, and business ownership approachable and understandable by telling great stories, bringing products to life, and leveraging the expertise of our existing 200,000+ customers.

As a member of the Novo marketing team, you will partner closely with stakeholders from across the organization to develop a holistic content strategy across the suite of Novo products. You will report to the Director of Product Marketing.

Responsibilities:

Develop an insights-based, multi-format (e.g., resources, newsletter, case studies, articles, Q&A, videos, webinars, interactive tools, etc) content strategy that creates emotional connections with the Novo brand and drives measurable results throughout the customer lifecycle
Create and manage a long-term editorial calendar and content production pipeline in partnership with the SEO, Social, and Product Marketing to deliver a regular cadence of diverse content
Own reporting on performance of the Content program to inform future resourcing and prioritization conversations
Identify marketing opportunities with customers that are mutually beneficial to both the customer and Novo
Build customer programs to improve engagement and advocacy

Requirements for the Role:

6+ years in marketing (in-house, agency, or self-employed), with experience in content strategy development, execution, and distribution with a focus on owned channels
Demonstrated results through well defined measurement of content-driven growth strategies
Track record of high-performing content produced for multiple devices and channels
Interest and curiosity in the small business economy, banking, and financial inclusion

Salary Range (NYC): $122,000 - 140,000 annualized salary. This range is not inclusive of discretionary bonus or equity package, offers to be determined based on experience, education and skill set. The range for this same position may be lower or higher in markets outside of New York City.

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