Senior Manager, CRM Growth Marketing

Brooklyn, NY (Rent the Runway HQ)

About Us:

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About The Role:

The Senior Manager, CRM Growth Marketing will play a key role within the Revenue team defining and administering Rent the Runway’s email, push, and SMS strategy and reporting on the impact of each program. 

What You’ll Do: 

• Build a best-in-class CRM strategy across email, push, and SMS that enables personalized cross-channel comms to deliver the right message in the right channel at the right time.
• Administer Rent the Runway’s email, push, and SMS capabilities, including:
• Develop monthly evergreen email and push calendars with the brand marketing and merch teams
• Partner with brand and revenue teams to message important updates to RTR customers 
• Align on the critical behaviors we need each cohort to take and how CRM aligns to those behaviors
• Oversee and execute creative briefs for new and existing campaigns 
• Execute ongoing testing regimen to continuously improve email performance focused on user engagement
• Create detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights
• Report on CRM performance and the impact of email, push, and SMS on the business, including:
• Report on reachable audience by cohort and channel
• Report on number of orders placed and revenue attributed to CRM
• Report on other engagement trends and results attributed to CRM
• Stay informed on market trends and retention best practices, including personalization, CRM flows, email deliverability, and innovative creative approaches. 

About You: 

• Bachelor's Degree and 6-7+ years of experience on a revenue or growth marketing team
• Experience working directly on email initiatives at a consumer brand
• Experience creating and executing monthly email calendars
• Experience in reporting on the impact of email, push, and SMS
• Experience with Sailthru and Looker are a plus
• Ability to work in a competitive, fast-paced and challenging environment and the want to work across multiple cross-functional teams. 
• Critical thinking and problem solving with a positive attitude is a must. 
• Strong project management skills and attention to detail. 

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office-Centric Hybrid Work - our corporate employees have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $115K to $145K. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.