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Senior Manager Product Adoption and Enablement Lead

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

This role is an integral part of Now on Now’s Product Adoption and Customer Success strategy. You will influence company-wide, highly visible partnerships with Digital Technology, Product, Engineering, and Customer Outcomes organizations, driving high product maturity and customer success engagements for all Now on Now efforts.

Join a dynamic team driving innovation at the heart of ServiceNow's strategic priorities. This role focuses on aligning product adoption and success with the company's revenue priorities and the commercial viability of Digital Technology innovations.

We are looking for a highly experienced, strategic thinker, visionary, and influential facilitator with a deep understanding of ServiceNow's products and a passion for leveraging the company's products and platform to enhance collaboration and productivity. You will inspire strategy, roadmaps, planning, and flawless revenue impact delivery.

Roles and Responsibilities:

  • Strategic Leadership
    • Execute the strategy for Now on Now’s product adoption
    • Alignment with Customer Success, and the company's broader revenue goals and objectives.
    • Lead efforts to identify, prioritize, and implement initiatives that maximize internal adoption of ServiceNow tools, leveraging data and user feedback to drive continuous improvement."
    • Influence the content strategy to align with company priorities
    • Be the champion for the ServiceNow platform
  • Collaboration and Stakeholder Management
    • Be “all-in” on Customer Zero: Engage as a fully vested ServiceNow platform and product team member. When working cross-functionally, represent ServiceNow’s best interests while building strong relationships across multiple stakeholder groups, serving as an ambassador of our product within the company, and driving customer success through our Now on Now program.
    • Collaborate closely with cross-functional teams, including product development, marketing, sales, and operations, to align efforts and ensure a unified approach to market entry and expansion.
  • Training and enablement:
    • Develop and implement training programs to enhance user adoption and proficiency.
    • Foster a culture of continuous learning and improvement.
    • Develop forward-looking product learning paths
    • Upskill the speakers cross-functionally
    • Own and drive the skills campaign for Now on Now
  • Define and track key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies, product adoption and enablement. Track relevant feature adoption, pipeline influence, and enablement ratio
  • Success in this role will be measured by improved product adoption metrics, a stronger alignment between product strategy and revenue goals, and measurable improvements Now on Now relevant feature adoption

Qualifications

Qualifications:

  • 12+ years of experience with application development, customer zero enablement, and strategic engagements, preferably 3-5 years + in a SaaS environment
  • In-depth knowledge of ServiceNow’s suite of products and platform
  • Demonstrated success in developing and executing strategies that have driven product adoption
  • Strong experience building and driving skills enablement programs
  • Organizational Change Management (OCM) experience is a must
  • Strong understanding of collaboration and productivity best practices.
  • Strategic thinker with the ability to align initiatives with business objectives.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively
  • with cross-functional teams.
  • Demonstrate the ability to think strategically and identify opportunities to continuously innovate
  • Excellent communication & stakeholder management ability
  • Excellent negotiation and persuasion skills, and experience interacting with both business and technology individuals at all levels including the C-suite
  • Highly self-motivated, results-driven, team-oriented, and able to work cross-functionally
  • Self-starter and quick learner with the ability to operate with little guidance
  • Certifications related to ServiceNow products are a plus

#DTjobs

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
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What You Should Know About Senior Manager Product Adoption and Enablement Lead, ServiceNow

Are you ready to take the lead in product adoption and customer success at ServiceNow, a global leader in innovative technology? As the Senior Manager of Product Adoption and Enablement, you will play a pivotal role in aligning product strategies with the company’s revenue objectives, driving engagement and maturity of our offerings. Based in the vibrant city of Atlanta, Georgia, this position offers the chance to influence company-wide partnerships across various departments, from Digital Technology to Product and Engineering. You’ll be the champion for ServiceNow’s platform, enhancing collaboration and productivity, all while fostering a culture of continuous learning and improvement. With your extensive experience, you will spearhead initiatives to ensure that our internal teams effectively utilize our tools, directly contributing to customer success through the Now on Now program. You'll develop and implement training programs to enhance user proficiency, track key performance indicators, and inspire your team to always strive for better. We're looking for someone with at least 12 years of experience in application development and enablement, ideally within a SaaS environment. If you're a strategic thinker with a passion for driving transformation and innovation, ServiceNow is the place for you. Join us as we make the world work better, one product at a time!

Frequently Asked Questions (FAQs) for Senior Manager Product Adoption and Enablement Lead Role at ServiceNow
What are the key responsibilities of a Senior Manager Product Adoption and Enablement at ServiceNow?

The Senior Manager of Product Adoption and Enablement at ServiceNow is responsible for executing the strategy for product adoption, aligning with customer success initiatives and broader revenue goals. Key responsibilities include leading the identification and implementation of initiatives that maximize internal adoption of ServiceNow’s tools, engaging across multiple teams to foster collaboration, and developing training programs to enhance user knowledge and proficiency.

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What qualifications do I need to apply for the Senior Manager Product Adoption and Enablement position at ServiceNow?

To apply for the Senior Manager Product Adoption and Enablement role at ServiceNow, candidates should have a minimum of 12 years of experience in application development and enablement, with at least 3-5 years in a SaaS environment. Deep knowledge of ServiceNow products, experience in organizational change management, and a strong capability in strategic thinking and stakeholder management are essential qualifications for this position.

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How does the Senior Manager Product Adoption and Enablement contribute to customer success at ServiceNow?

The Senior Manager Product Adoption and Enablement plays a crucial role in customer success at ServiceNow by driving the adoption and effective use of our products within the organization. This position ensures that internal stakeholders are equipped with the necessary tools and knowledge to leverage our solutions effectively, ultimately leading to improved customer engagement and satisfaction through the Now on Now program.

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What sort of experience is beneficial for candidates applying for the Senior Manager Product Adoption and Enablement role at ServiceNow?

Candidates best suited for the Senior Manager Product Adoption and Enablement role should possess extensive experience in application development, strategic engagements, and customer zero enablement. Familiarity with ServiceNow's product suite, along with proven success in leveraging technology to drive product adoption, will greatly enhance a candidate's application.

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What skills are crucial for the Senior Manager Product Adoption and Enablement role at ServiceNow?

Crucial skills for the Senior Manager Product Adoption and Enablement role at ServiceNow include excellent communication and interpersonal skills, strategic thinking, and strong experience in driving enablement programs. The ability to negotiate and persuade stakeholders across various levels, particularly with C-suite executives, along with a self-motivated, results-driven approach, will be vital for success in this position.

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Common Interview Questions for Senior Manager Product Adoption and Enablement Lead
Can you describe your experience with driving product adoption in a SaaS environment?

When answering this question, focus on specific examples where you successfully implemented strategies to increase product adoption. Highlight the methods used to gather user feedback, analyze data to make informed decisions, and how you collaborated with cross-functional teams to achieve goals.

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What strategies have you used to influence stakeholder engagement for product initiatives?

Share instances where you effectively engaged stakeholders by understanding their needs, presenting data-driven insights, and building strong relationships. Emphasize the importance of communication and how you tailored your approach to different audience types to achieve buy-in on product initiatives.

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How do you measure the success of product adoption programs?

Discuss the key performance indicators (KPIs) you have utilized in past roles, such as user engagement levels, adoption rates, and feedback metrics. Explain how you set these benchmarks, tracked progress over time, and adjusted your strategies based on the results.

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What methods do you employ to ensure continuous improvement in product adoption processes?

Highlight your focus on gathering continuous feedback from users, analyzing adoption metrics regularly, and implementing changes based on evolving best practices. Stress your commitment to promoting a culture of learning and adaptation within teams.

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How do you stay updated on trends and best practices in product management?

Mention your sources for professional development, such as attending industry conferences, following thought leaders in product management, and participating in relevant training or certification programs, to illustrate your dedication to staying informed and adaptable.

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Can you provide an example of a successful training program you developed for product adoption?

Share a detailed story of a training initiative you led, outlining its objectives, execution, and measurable outcomes. Explain how you tailored the material to address user needs and resulted in increased product mastery.

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Describe your experience with cross-functional collaboration when managing product adoption.

Emphasize a specific instance where you successfully collaborated with multiple departments such as sales, marketing, and engineering to align on adoption strategies. Highlight your role in facilitating communication and overcoming challenges to achieve common goals.

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How do you balance strategic thinking with the need for immediate results in product adoption?

Discuss how you prioritize initiatives that offer both short-term wins and long-term value. Provide examples of past scenarios where you had to make trade-offs and how you communicated these decisions to stakeholders.

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What role does user feedback play in your approach to product adoption?

Explain your systematic approach to gathering and analyzing user feedback. Discuss how you have used insights from this feedback to adapt training programs or feature development, demonstrating your commitment to user-centered solutions.

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How do you foster a culture of continuous learning within your teams?

Talk about initiatives you have implemented, such as regular training sessions, knowledge-sharing forums, or encouraging innovative thinking through team-led workshops, to underscore your commitment to continuous improvement and learning.

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We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 9, 2024

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