Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager at TextNow, you will take charge of crafting and executing lifecycle marketing strategies across multiple CRM channels, including push notifications, emails, and in-app messaging. This role involves partnering with cross-functional teams to identify opportunities for growth, analyzing data to drive insights, managing testing roadmaps, and continuously optimizing campaigns. You'll also oversee KPI tracking and reporting, ensuring that initiatives support our Affiliate and Brand objectives effectively.

To qualify for the Senior Lifecycle Marketing Manager position at TextNow, you should have at least 6 years of experience in managing CRM channels, along with expertise in app-first marketing strategies such as push notifications and in-app messaging. A strong analytical background, familiarity with tools like Braze or Iterable, and excellent communication skills are essential. A BA, preferably in marketing or business, is also required to ensure you can effectively coordinate across various teams.

The Senior Lifecycle Marketing Manager at TextNow plays a vital role in the success of our marketing initiatives by collaborating with teams across the organization. By harnessing insights from data analysis, you will guide strategy and execution that enhances customer engagement. Your ability to build strong cross-functional partnerships will be key in supporting product launches, creating top-notch marketing assets, and driving revenue through personalized customer journeys.

At TextNow, the culture is built on values of inclusivity, mutual respect, and a strong sense of ownership among team members. As a Senior Lifecycle Marketing Manager, you'll find a welcoming environment that fosters collaboration and innovation. We prioritize work-life balance, and our flexible remote work options ensure that everyone can thrive both personally and professionally in a dynamic yet supportive workplace.

In the role of Senior Lifecycle Marketing Manager at TextNow, you'll engage with a variety of marketing channels within the CRM landscape. These include push notifications, in-app messaging, interstitials, and emails, among others. Your focus will be on integrating these channels to deliver a seamless and personalized customer experience that drives engagement and adoption of our services.

When discussing your experience with CRM channels, highlight your specific roles in managing various communication strategies, such as push notifications and email campaigns. Mention any tools you used, such as Braze or Iterable, and provide examples of successful campaigns where your innovative approach led to improved customer engagement and measurable results.

Describe your data analysis process in detail, from gathering data via tools like Excel to deriving actionable insights. Emphasize your ability to interpret metrics and KPIs, and how you used these insights to inform your marketing strategies and optimize campaigns effectively. Provide case studies where your data-driven decisions directly impacted marketing outcomes.

Discuss how you leverage customer data to create tailored messaging and experiences. Mention segmentation strategies, A/B testing, and the role of customer feedback in shaping your approach. Urge the interviewer to envision how these personalized strategies can lead to increased engagement and loyalty.

Choose a specific project that required collaboration across different departments, such as Sales and Product. Detail your role, the challenges faced, and how you facilitated communication and teamwork to reach a successful conclusion. Highlight any positive outcomes and what you learned from the experience.

Explain the leverage point that a Senior Lifecycle Marketing Manager has on revenue generation through lifecycle marketing initiatives. Discuss how personalized communications can enhance customer engagement, increase retention rates, and ultimately boost revenues. Highlight your strategic involvement in crafting campaigns that play a direct role in driving sales.

Talk about your methods for staying informed about the latest trends, such as following industry news, attending webinars, and participating in networking events. Share how you apply new insights to your strategies at TextNow or how you encourage a culture of learning within your team to keep ahead of the curve.

Choose a specific example of a lifecycle marketing campaign where you were deeply involved. Discuss the objectives, strategies employed, metrics used to measure success, and the actual results achieved. This gives the interviewer a clear picture of your hands-on experience and your capability to drive impactful campaigns.

List the tools and technologies you're experienced with, such as email service providers or analytics platforms. Emphasize your proficiency in tools like Braze or Iterable, and explain how they helped you enhance customer engagement through lifecycle marketing campaigns.

Explain your strategies for prioritization, such as using project management tools or methodologies like Agile. Discuss how you assess the urgency and importance of tasks and how you communicate effectively with your team to ensure projects are completed on time, while maintaining high standards.

Reflect on the importance of communication, collaboration, and flexibility when working in a team. Discuss your personal approach to fostering a team environment, including actively listening to others, sharing knowledge, and being open to feedback—all critical attributes for a successful Senior Lifecycle Marketing Manager.