Manager, Marketing Operations

As the Manager, Marketing Operations at SevenRooms, you will manage the marketing tech stack, oversee project management of marketing operations programs, troubleshoot tracking errors, and maintain the marketing automation roadmap. Your role involves analyzing campaign effectiveness and designing intricate campaign workflows to ensure a seamless customer experience.

To apply for the Manager, Marketing Operations role at SevenRooms, candidates should have at least 4 years of experience in B2B marketing automation, including over a year in a managerial position. A Marketo Certified Expert certification is essential, along with hands-on experience with marketing automation tools and proficiency in SQL and Excel.

SevenRooms values professional growth and offers a dedicated partnership with managers to establish quarterly goals that support both company and individual career advancement. There are financial resources available for continuing education, certifications, and participation in external training programs, ensuring you can excel in your role.

In your role at SevenRooms, you will work with key marketing tools like Marketo and Terminus, manage UTM tracking, and oversee compliance exercises to ensure database integrity. Your hands-on experience with these tools will be vital in driving effective marketing operations and campaigns.

SevenRooms offers a comprehensive benefits package that includes medical, dental, and vision benefits, commuter perks, gym reimbursements, a 401K plan, and wellness offerings. Furthermore, employees can partake in the Roomie’s Choice program, receive unique milestone rewards, and enjoy a bonus eligible compensation package.

When discussing your experience, emphasize your hands-on work with tools like Marketo and how you have used them to create and optimize marketing workflows. Provide specific examples of campaigns you've managed and the results driven by your automated processes.

Talk about your project management approach, detailing tools or methods you use to track progress, allocate time efficiently, and maintain focus on deadlines without sacrificing quality. Mention a specific situation where you successfully juggled several projects.

Explain the metrics and key performance indicators (KPIs) you find most valuable, such as conversion rates, engagement levels, or ROI. Offer examples of how you have analyzed these metrics to inform future campaign strategies.

Share a specific instance where you faced a challenge, focusing on your problem-solving skills. Discuss the steps you took to identify the issue, develop a solution, and implement changes that led to successful project outcomes.

Discuss the importance of data integrity in marketing operations and detail your experience with compliance frameworks like GDPR or CCPA. Highlight your proactive measures to maintain data hygiene and how you ensure that lead data is accurate and up-to-date.

Mention the resources you utilize, such as webinars, industry publications, or professional networks. Share how you have actively applied new knowledge or trends in enhancing your marketing operations.

Emphasize the importance of teamwork and cross-department collaboration in achieving cohesive marketing strategies. Provide examples of successful collaborations and how they contributed to your projects' success.

Detail a specific marketing workflow you created, discussing the steps taken, tools used, and outcomes achieved. Focus on the impact it had on the marketing team and overall customer journey.

Discuss your approach to communication, ensuring all stakeholders are aligned and informed throughout the project lifecycle. Detail strategies you've used to manage differing expectations and facilitate successful outcomes.

Explain how 'no-lead-left-behind' emphasizes the importance of nurturing every lead and ensuring that your marketing processes enable effective follow-up and engagement. Discuss your strategies for tracking and converting leads through the sales funnel.