Manager, Marketing Operations

As the Manager, Marketing Operations at SevenRooms, you will oversee the entire marketing tech stack, including essential tools like Marketo and Salesforce. Your primary responsibilities will range from project management of marketing operations programs to troubleshooting tracking errors and documenting solutions. You’ll develop and maintain the marketing automation roadmap and analyze campaign effectiveness to ensure optimal performance. Ultimately, your role is integral in enhancing customer journeys and supporting revenue goals for both marketing and sales teams.

To qualify for the Manager, Marketing Operations role at SevenRooms, candidates should have at least 4 years of experience in a B2B Marketing Automation environment, including over a year in a management position. A Marketo Certified Expert certification is required, along with hands-on experience in marketing automation tools and data analysis skills using SQL and Excel. Familiarity with Google Analytics and the ability to manage multiple projects in a fast-paced environment are also essential for success in this role.

At SevenRooms, a Manager, Marketing Operations has a promising career trajectory. Starting as a crucial leader in marketing operations, you will have opportunities to advance into senior management roles within the marketing team or even other areas of the company. SevenRooms is committed to professional development, providing support for ongoing education and training, which can further enhance your skills and elevate your career path within the organization.

SevenRooms places a high emphasis on work-life balance for its employees, including those in the Manager, Marketing Operations role. The Fresh Start Program is a unique benefit allowing new hires to take time for self-care, personal connections, or new experiences. This commitment to employee well-being is complemented by flexible work arrangements, comprehensive benefits packages, and initiatives aimed at fostering a healthy work environment, ensuring you can perform your best both at work and home.

In the role of Manager, Marketing Operations at SevenRooms, you will work with a variety of essential marketing technologies, including Marketo for automation, Salesforce for customer relationship management, and tracking tools for analyzing campaign performance. You will also manage integrations with other platforms to ensure a seamless flow of data and facilitate accurate reporting and analysis. Familiarity with these tools is crucial for driving successful marketing initiatives.

In your response, emphasize specific marketing automation platforms you’ve worked with, particularly Marketo, and detail projects where you implemented or improved automation processes. Share quantifiable outcomes where possible, such as lead conversion rates or campaign performance metrics to illustrate your impact.

Discuss strategies that help you stay organized such as using project management software, setting short-term and long-term goals, and maintaining open communication with team members. Highlight an example of a challenging project where your prioritization led to successful outcomes.

Outline your approach to campaign analysis, including tracking various metrics like email open rates, conversion rates, and closed-loop reporting. Discuss how you utilize insights to refine future campaigns, showcasing your analytical mindset and ability to drive improvements.

Share a specific example where you encountered a significant system error and how you systematically solved it. Describe the steps you took to identify the issue, the solutions you implemented, and the positive outcomes that resulted.

Discuss your understanding of regulations such as GDPR and CCPA and how you apply them in your work. Provide examples of how you've ensured compliance in past roles, including auditing processes, data management practices, and ongoing training to keep the team informed.

Outline your strategies for maintaining data hygiene, including regular audits and cleansing activities. Share your experience with lead scoring models and how you developed criteria to identify high-quality leads based on engagement and behavior analysis.

Reflect on your passion for driving process improvements and the satisfaction of seeing measurable results from your initiatives. Mention your commitment to collaboration and leadership within teams, highlighting how these elements motivate you in this position.

Describe your communication style and the tools you use to facilitate collaboration among different teams. Present an example where your efforts led to successful outcomes from these collaborations, emphasizing the importance of teamwork in marketing.

Discuss project management methodologies you are familiar with and how you apply them to marketing operations. Provide examples of successful campaigns you managed from planning to execution while highlighting outcomes and lessons learned.

Share your methods for professional development, which may include attending industry conferences, participating in webinars, following thought leaders on social media, or reading relevant publications to stay ahead in marketing technology and strategies.