Consumer Insights Senior Analyst
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
GERMANY Consumer Insights Senior Analyst
Frankfurt / Hybrid - typically 2 days per week WFH
Our Consumer Insights Senior Analyst is on the front lines of product research and development. We meet with consumers in a variety of settings and collect data on needs, motivations, user experiences, perceptions and behaviours, working cross functionally and globally with all the product development teams to ensure that the voice of the consumer is being heard and is being realised in our products.
The role:
- Own end-to-end German research plans and execution for multiple categories.
- Conduct qualitative (IDIs; focus groups; shelf assessments) and quantitative (surveys) consumer research for new product development and commercialisation.
- Project manage research with internal stakeholders and external third-party agencies.
- Construct, maintain and issue project plans to address development objectives including bringing in new methodologies or drafting studies from scratch as needed.
- Analyze feedback, including latent needs and dissatisfaction, into product innovation and development recommendations – working with teams over the course of the product development and launch cycle to ensure these are addressed.
- Present insights to senior leadership, instilling confidence in the quality of our research and insights.
- Travel will may be required (up to 10% of time) to conduct research with a balance between in-person and virtual research – there is also potential for travel to the UK office and to our US headquarters in Boston.
Desired Skills and Experience
- Excellent project management skills, hands-on research experience and demonstrate strong strategic and critical thinking skills.
- Experience writing, programming and quality checking surveys.
- Develops understanding and trust with others by meeting commitments
- Identifies and anticipates the needs & expectations of others (personal & business) and acts upon them.
- Develops a strong network through all levels of the organization related to internal & external customers.
- Uses strong organisational and analytical skills to synthesise information from various sources focusing on relevancy and impact opportunity
- Represents and balances the consumer perspective when providing insight and recommendations to improve consumer experience
- Thrives in a hands-on, dynamic, agile environment – with the flexibility to adapt to constantly changing deadlines.
- Handles shifting priorities and resources. Understands that not all paths are defined and uses their experience to add value.
- Demonstrates creative and innovative thinking
- Demonstrates emotional intelligence and patience and adapts style to their audience.
- Effectively collaborates with consumer insights teams in the EU, UK and US to develop and publish a comprehensive understanding of consumer needs and expectations.
Basic Qualifications and skills
- Minimum of a Bachelor’s Degree, ideally with a focus on Marketing, Psychology, Economics, Consumer Research, or other applicable subject area OR a minimum of 5 years of market research experience.
- Creative problem solver while working with established budget.
- Strong articulate communication, excellent presentation and MS skills
- Translate data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits.
- Training and experience on moderating focus groups and one-on-one interviewing (desirable)
- 4-5 years of research experience in qualitative and quantitative research.
- Exposure to the Consumer Goods industry (desirable).
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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At SharkNinja, our mission is to make a positive impact on people's lives, and we're searching for a Consumer Insights Senior Analyst to help us on this exciting journey. Situated in the vibrant city of Frankfurt, in a hybrid work model where you can enjoy the flexibility of working from home a couple of days a week, this role is at the heart of product innovation and consumer engagement. As a Consumer Insights Senior Analyst, you will own the end-to-end research process for various product categories, engaging with consumers through both qualitative and quantitative methods. Your insights will not just inform our product teams but also ensure the voice of the consumer is at the forefront of what we do. You’ll craft and manage research plans, work with diverse teams, and present crucial insights to our senior leadership, helping drive impactful decisions. This role is perfect for someone with a strong strategic mindset and a passion for understanding consumer needs. You'll have the opportunity to travel occasionally for research purposes, allowing you to connect directly with consumers. If you thrive in dynamic environments, love engaging with people, and are eager to contribute to innovative solutions, we can’t wait to meet you. At SharkNinja, we embrace diversity and are committed to creating an inclusive workplace where every voice is valued. Join us in bringing exciting, high-quality products to life!
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Positively impacting people’s lives every day in every home around the world.
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