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Business Development Representative

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.


We are looking to add a Business Development Representative to our dynamic, dedicated, and talented sales team. Seeking someone with a top-notch work ethic who thrives in organizations that are evolving and leading the way we do marketing.


Job Summary: As a vital part of our business growth strategy, the Business Development Representative is responsible for generating opportunities for our sales team related to SmartBug’s services. This role is a prospecting role. It is not a full sales cycle sales role. 


Responsibilities and Duties:
  • Deep understanding and desire to help businesses grow better
  • Prospecting sales expertise
  • Develops, cultivates, and nurtures self-generated leads to strengthen outbound activity using a combination of outreach tools and systems including phone, email, social media, and CRM
  • Manage the top of the sales funnel, to qualify prospects 
  • Close new qualified opportunities consistently at or above quota level
  • Have the desire and commitment to do what it takes to be successful in sales
  • Can effectively communicate with internal teams while being remote and working autonomously
  • Have exceptional consultative selling and closing skills
  • Effectively manage self-sourced leads in pipeline using tools like LinkedIn Navigator, Zoominfo, and Apollo
  • Building partnership relationships with HubSpot and other channel partners
  • Working on a team to drive a fun and competitive environment
  • Demonstrate top-tier organizational skills and a repeatable sales process
  • Are Top Producers in their current role
  • Have a sharp focus on their goals and a belief that their daily, weekly and monthly activities will help achieve them
Prospecting & Lead Generation:
  • Qualifying and identifying target audiences through research and data
  • Building lists of potential leads using various tools such as LinkedIn Sales Navigator, HubSpot & Apollo
  • Segment target markets based on industry, company size, pain points, and stakeholders. 
  • Multi-channel outreach: Using phone calls, email campaigns, LinkedIn  messaging, and social media outreach to initiate conversations
  • Crafting personalized and compelling messages/concepts designed to catch  the prospect’s attention
  • Following up consistently and persistently, but with tact, balancing persistence  and respect for the prospect’s time
  • Conduct outreach to determine if the lead fits the company's Ideal Customer Profile (ICP). 
  • Asking qualifying questions during discovery calls or email threads to identify business goals, challenges, and marketing needs. 
Relationship Building
  • Building trust by showcasing empathy and maintaining transparent communication with prospects. Be honest. 
  • Delivering value by sharing relevant content, insights, or follow-up materials from your marketing company (case studies, blog posts, success stories, use AI to create it, be creative). 
Handing Over Qualified Leads
  • Once a lead is qualified, pass them efficiently to the Account Executive or Sales Rep for deep-dive presentations or product demos. 


Requirements:
  • 1+ years of sales experience
  • HubSpot CRM experience
  • Marketing experience preferred, not required
  • Understanding of agency operations experience 
  • Prospecting and closing net new business
  • Multi-approach outbound methodologies


Benefits and Perks:
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • 4-week paid sabbatical every 5 years of employment
  • Monthly remote work allowance
  • 401(k) with employer matching
  • Flexible spending plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Annual leadership conference, SmartBugaPalooza
  • Training budget
  • The flexibility of working remotely
  • MacBook Air issued to you at time of hire


$45,000 - $55,000 a year
OTE $80,000 to $90,000
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CEO of SmartBug Media
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Jen Spencer
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Average salary estimate

$50000 / YEARLY (est.)
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$45000K
$55000K

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What You Should Know About Business Development Representative, SmartBug Media

At SmartBug Media, we’re on the lookout for a passionate and driven Business Development Representative to join our stellar remote team. As a full-service digital agency, we pride ourselves on fostering resilient growth for businesses across their entire customer lifecycle, so your role will be pivotal in generating opportunities for our sales team. Picture yourself diving into the world of prospecting, where it’s all about cultivating and nurturing leads with a mix of creativity and strategy. You’ll use various outreach tools, from phone calls to social media, while working autonomously and communicating seamlessly with your colleagues. We believe that success comes from having top-notch organizational skills and a well-defined sales process, so if you thrive on challenges and enjoy a competitive yet fun team atmosphere, this could be the perfect fit for you! With SmartBug’s impressive accolades and partnerships, including being HubSpot’s highest-rated partner, you’ll have the chance to work alongside industry leaders and drive real impact. Let's grow together, and help businesses achieve their goals with the right strategies. If you're a top producer with a desire for personal and professional development, we’d love to hear from you and explore how you can contribute to our mission. Join us in creating exceptional work without compromising your work/life balance. Your future career could start right here!

Frequently Asked Questions (FAQs) for Business Development Representative Role at SmartBug Media
What are the primary responsibilities of a Business Development Representative at SmartBug Media?

As a Business Development Representative at SmartBug Media, your primary responsibilities revolve around generating leads for the sales team. You’ll be focused on prospecting and nurturing leads through a strategic outreach process using various channels like email, phone calls, and social media. It's crucial to manage the top of the sales funnel effectively, qualifying prospects and closing new opportunities consistently. Additionally, you'll need to build strong relationships with potential clients while working harmoniously with internal teams.

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What qualifications do I need to apply for the Business Development Representative position at SmartBug Media?

To apply for the Business Development Representative role at SmartBug Media, you should ideally have 1+ years of sales experience, preferably with familiarity in using HubSpot CRM. While marketing experience is a plus, it's not mandatory. You should possess strong consultative selling skills, be proactive in prospecting and have a commitment to achieving sales goals. Additionally, understanding agency operations and being skilled in multi-channel outreach will be beneficial.

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Is experience with HubSpot required for the Business Development Representative role at SmartBug Media?

Yes, experience with HubSpot is a crucial requirement for the Business Development Representative position at SmartBug Media. As you'll be using HubSpot CRM to manage leads and track sales activity, familiarity with this tool will enhance your efficiency and effectiveness in the role. If you have prior experience with other CRM tools, it can help, but HubSpot knowledge is key to your success in this position.

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What does the compensation package look like for a Business Development Representative at SmartBug Media?

The compensation for a Business Development Representative at SmartBug Media ranges from $45,000 to $55,000 per year, with On-Target Earnings (OTE) between $80,000 to $90,000. In addition to competitive compensation, you will enjoy various benefits such as health insurance, flexible spending plans, a 401(k) with employer matching, and a monthly remote work allowance, ensuring that you have both financial and career support.

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What benefits and perks does SmartBug Media offer to its Business Development Representatives?

SmartBug Media offers an attractive benefits and perks package for its Business Development Representatives, including health insurance with company contributions, paid maternity and paternity leave, a flexible work schedule, and annual leadership conferences. Additionally, employees enjoy a 4-week paid sabbatical after five years of employment, a training budget for ongoing development, and a MacBook Air issued on hire, promoting both health and professional growth.

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Common Interview Questions for Business Development Representative
Can you describe your experience with prospecting and lead generation?

When answering this question, discuss specific techniques you’ve used for prospecting and how you’ve successfully generated leads. Mention any outreach tools you're familiar with, like LinkedIn Sales Navigator or Apollo, and be sure to illustrate your process and the results you've achieved through your efforts.

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How do you prioritize your tasks when managing multiple leads?

Explain your organizational and time management skills, highlighting any tools or systems you use to keep track of your leads. Mention how you assess the urgency of each lead and prioritize follow-ups based on their potential impact on your sales goals.

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What do you consider the most important quality of a successful sales representative?

Discuss the qualities you believe are crucial for success in sales, such as resilience, communication skills, and the ability to build relationships. Use examples from your previous experiences to showcase how these qualities have contributed to your achievements.

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How do you handle objections during a sales call?

Provide a step-by-step approach you take when facing objections. Emphasize the importance of listening to the prospect, empathizing with their concerns, and providing solutions that address their pain points to keep a positive dialogue going.

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Can you share an example of a successful lead you converted into a sale?

Use this opportunity to narrate a specific success story where you cultivated a lead through various outreach methods and employed closing strategies. Highlight your communication, negotiation skills, and how you ensured a smooth transition to the sales team.

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What tools and technologies are you proficient in for managing your sales pipeline?

Mention all relevant tools such as HubSpot, LinkedIn Sales Navigator, and CRM systems you’ve worked with. Describe how you leverage these technologies to streamline your prospecting efforts and manage your sales pipeline effectively.

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How do you balance persistence with respect for the prospect's time?

Discuss techniques you use to follow up with leads without overwhelming them. Explain how you determine the right frequency and methods for communication, emphasizing the importance of respecting their schedule while maintaining momentum.

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What strategies do you use for effective multi-channel outreach?

Describe your approach to multi-channel outreach, including how you utilize email, social media, and calls in a cohesive strategy. Share examples of past campaigns and their success rates, emphasizing the importance of personalization in your outreach.

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Can you elaborate on your understanding of SmartBug Media’s services?

Demonstrate your understanding of SmartBug Media’s offerings by mentioning their full-service digital marketing solutions. Discuss how this knowledge helps you identify prospects and address their specific needs, showcasing your research capabilities and commitment to the position.

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Why do you want to work as a Business Development Representative for SmartBug Media?

Reflect on SmartBug Media's culture, values, and achievements that resonate with you. Discuss how your career goals align with the company's mission and why you’re excited about the prospect of contributing to its growth in the digital marketing industry.

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SmartBug Media is the fully remote full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle.

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Full-time, remote
DATE POSTED
January 4, 2025

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