Senior Demand Marketing Manager

The Senior Demand Marketing Manager at Snyk is responsible for leading the strategy and execution of global demand generation campaigns that fuel our pipeline growth. This includes developing inbound and outbound marketing programs, refining audience segmentation and messaging, tracking success metrics, analyzing performance, and enabling regional marketing teams to execute effective campaigns.

To qualify for the Senior Demand Marketing Manager role at Snyk, applicants should ideally have over 5 years of B2B marketing experience, particularly in demand generation or campaign management. Familiarity with marketing automation tools like Marketo and CRM systems such as Salesforce is essential, along with strong project management skills and a data-driven approach.

Snyk approaches demand generation through innovative and scalable marketing campaigns. As a Senior Demand Marketing Manager, you will have the opportunity to lead end-to-end marketing initiatives that are customer-centric, analyzing performance data to optimize future programs and ensuring alignment with cross-functional teams for cohesive execution.

As a Senior Demand Marketing Manager at Snyk, you will face the challenge of working in a rapidly evolving digital landscape, where you must continually innovate to capture audience engagement and drive conversions. Additionally, balancing collaborative efforts across different teams while meeting tight deadlines requires strong project management and communication skills.

Snyk values candidates for the Senior Demand Marketing Manager role who possess creativity, strategic insight, collaborative spirit, and a passion for data-driven marketing. A desire to work closely with sales and marketing stakeholders, mixed with a fun approach to teamwork, is key to thriving in this position.

Discuss your approach to prioritizing demand generation campaigns by considering factors such as target audience, potential ROI, and alignment with overall business goals at Snyk. Showcase your ability to balance short-term needs with long-term strategies.

Be prepared to describe a specific campaign you managed, detailing your role, the strategies used, and the campaign's outcomes. Highlight metrics that demonstrate its success and what you learned from the experience.

Explain the various key performance indicators (KPIs) you track, such as conversion rates, cost per lead, and campaign engagement metrics. Discuss how you use these insights to refine future marketing strategies.

Mention your experience with tools like Marketo, Salesforce, and any other relevant platforms. Describe how you leverage these tools to optimize marketing efforts and track campaign performance effectively.

Discuss your experience in audience segmentation, emphasizing strategies for tailoring messaging and content to meet the specific needs of various customer segments for more effective engagement.

Highlight the importance of collaborating with sales, product marketing, and other relevant teams. Discuss how this approach enhances campaign effectiveness and drives better results.

Share a specific instance where a campaign faced challenges, detailing your response and the adjustments you made. Emphasize how this experience informed your future campaign strategies.

Discuss your methods for keeping abreast of industry trends, such as attending webinars, participating in professional organizations, or following relevant thought leaders. Show how this knowledge informs your campaign strategies.

Express your passion for developing innovative marketing strategies that drive results. Discuss how the evolving landscape of digital marketing excites you and inspires your creativity.

Explain your process for managing multiple campaigns effectively, such as using project management tools, setting deadlines, and clear communication with the team to ensure everything stays on track.