Director, Healthcare Professional Marketing

As the Director, Healthcare Professional Marketing at Corcept, you will spearhead branded and disease education marketing initiatives, develop key market research insights, and collaborate with various stakeholders to enhance awareness of hypercortisolism. You'll create targeted marketing strategies, oversee the development of promotional materials, and ensure that all communications are compliant with legal and regulatory standards. Your role will also require contributing to cross-functional launch coordination and implementing strategies that align with our yearly franchise plan.

The ideal candidate for the Director, Healthcare Professional Marketing position at Corcept should possess a BS/BA degree in a relevant field, with an MBA considered a plus. You should have at least 10 years of experience in marketing within the pharmaceutical or biotech industry, especially in a digital environment. Additionally, strong project management skills, the ability to collaborate effectively with cross-functional teams, and a robust understanding of regulatory frameworks will be essential for success in this role.

Marketing at Corcept plays a crucial role in educating healthcare professionals about conditions like hypercortisolism. As the Director, you'll be responsible for developing and executing targeted marketing strategies that inform and engage HCPs. This involves creating materials that convey vital information about our products and the underlying diseases, thereby promoting informed discussions and decisions regarding treatment options among providers, which ultimately benefits patients.

The Director, Healthcare Professional Marketing is pivotal for Corcept's upcoming product launch as they will lead the strategic planning and execution of marketing initiatives aimed at raising awareness of our launch brand among healthcare professionals. Your expertise will guide the communication strategy, ensure consistency across all platforms, and integrate insights from market research. This role is instrumental in shaping the narrative around hypercortisolism treatments and ensuring that Corcept's new offerings resonate with HCPs.

In addition to having strong marketing expertise, personal qualities such as adaptability, collaboration, and creativity are essential for the Director, Healthcare Professional Marketing at Corcept. The ability to thrive in a fast-paced environment, work effectively across teams, and manage relationships with various stakeholders will enable you to drive impactful marketing initiatives that support Corcept's mission to transform the treatment landscape in healthcare.

When answering this question, provide specific examples from your past roles, focusing on how you developed strategies that addressed the needs of healthcare professionals or patients. Highlight your ability to analyze market data and shape your strategies based on key insights while ensuring compliance with industry regulations.

Discuss specific instances where you've worked seamlessly with different departments, such as sales, regulatory, and medical, to develop cohesive strategies. Emphasize your communication skills and how you value diverse perspectives in achieving shared goals.

Talk about your process for reviewing materials, collaborating with legal and medical teams, and your understanding of regulatory requirements. Explain how you prioritize accuracy to maintain the integrity of the brand and meet compliance standards.

Provide examples of how you've utilized data to drive decision-making. Discuss specific types of research you have conducted or commissioned and how you've translated insights into actionable strategies that effectively engage HCPs.

Mention your familiarity with digital marketing tools, platforms, and analytics. Highlight successful campaigns you’ve created, focusing on metrics that demonstrate how you drove engagement among healthcare professionals and measured their effectiveness.

Highlight a specific product launch where you played a significant role. Describe your strategy, your objectives, and the outcomes, emphasizing unique challenges and how you overcame them to achieve success.

Discuss current industry challenges such as compliance, competition, or healthcare trends. Share your insights on how innovation and storytelling can differentiate a product in a crowded market.

Detail your process for segmenting healthcare professionals, focusing on demographics, behaviors, and needs. Explain how you tailor messages to resonate with different segments to ensure effective communication and engagement.

Emphasize the importance of integrating patient insights to enhance HCP communications. Share how you gather feedback and adapt marketing strategies to reflect the needs and experiences of both healthcare professionals and patients.

Describe your experience managing agencies, emphasizing clear communication, expectations, and metrics for success. Share how collaboration can lead to innovative marketing solutions and effective campaign execution.