Marketing Events Specialist

As a Marketing Events Specialist at Dutchie, you will handle the end-to-end planning of events, including trade shows, conferences, and pop-up experiences. Your main responsibilities will include coordinating with internal teams to ensure alignment on goals and messaging, managing relationships with event partners to drive cost efficiencies, overseeing logistics and budgeting, and conducting event analytics to measure success. You'll collaborate with Sales, Customer Success, and other departments to create engaging experiences that resonate with our audience.

To qualify as a Marketing Events Specialist at Dutchie, candidates should have 2-4+ years of experience in event marketing, preferably in a B2B or SaaS context. A proven track record of successful event execution with measurable results is essential. Strong project management skills, attention to detail, and exceptional collaboration abilities are also necessary, along with excellent communication skills. Familiarity with the cannabis industry is a plus, while previous demand generation experience would be an added bonus.

Dutchie offers a competitive salary for the Marketing Events Specialist role, targeting between $75,000 to $90,000, plus equity, based on experience and qualifications. They believe in offering compensation packages that are flexible and align with the candidate’s skill set and experience. Additionally, Dutchie provides comprehensive benefits, including full medical, dental, and vision plans, unlimited PTO, and technology allowances.

Dutchie emphasizes diversity and inclusion in its hiring practices for the Marketing Events Specialist role. They are committed to providing an environment of mutual respect and ensure equal employment opportunities are available to all applicants, regardless of race, color, religion, gender identity, age, disability, or any other characteristic protected by law. Dutchie actively seeks to build a diverse candidate pool, believing that varying perspectives contribute to their success in the cannabis industry.

In the role of Marketing Events Specialist at Dutchie, you will be engaged in various types of events, including cannabis trade shows, industry conferences, curated events, and pop-up experiences. These events are integral to building brand awareness and driving demand generation. You’ll have the chance to innovate and create standout experiences that resonate with diverse audiences within the cannabis market.

When answering this question, provide specific examples of past events you've managed. Highlight your role in planning, executing, and analyzing those events. Connect your experience with the skills required for Dutchie's position, showing how your background aligns with their needs.

For this question, discuss your approach to project management, including how you set goals, timelines, and budgets for events. Mention tools or software you use for planning and how you ensure alignment with various teams to drive success.

Explain the metrics you use to determine the effectiveness of events, such as attendance numbers, engagement rates, lead generation, and feedback. Discuss how you analyze this data to inform future events and strategies.

Share a specific experience where a challenge arose during an event. Focus on your problem-solving skills and how you addressed the issue. Highlight the outcome and what you learned from that experience.

Discuss the importance of unique experiences, engaging content, and interactive elements in creating memorable events. Reflect on your past events and how you implemented these factors to leave a lasting impression on attendees.

Talk about the resources you rely on for staying updated, such as industry publications, webinars, and networking events. Mention any personal passions related to the cannabis industry that keep you engaged.

Share your strategies for prioritization and time management. Discuss how you evaluate the urgency and importance of tasks while keeping communication transparent with your team to ensure success across all events.

Mention specific software you’re proficient in, such as HubSpot, Salesforce, or other tools used for event management, marketing automation, and lead tracking. Explain how these tools help you execute events effectively.

Discuss your communication strategies, such as regular meetings, collaborative planning sessions, and shared project management resources that keep everyone informed and aligned on goals and messaging.

Reflect on the skills needed for this role, such as strong organizational abilities, excellent communication, creativity, and a passion for the cannabis industry. Explain how you embody these traits and how they contribute to your success in similar roles.