Email/Push Marketing Specialist

Company Description
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused e-commerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

We love working at Reverb because we’re making the world more musical—through our marketplace and through Reverb Gives, which provides musical instruments to youth music education programs. We were named a “Best Place to Work” by Built in Chicago and a “Top Workplace'' by the Chicago Tribune. 

Salary Range:

We are seeking an experienced Email/Push Marketing Specialist to help drive channel adoption, engagement, and buyer frequency via email and push marketing. At Reverb, we’re bringing our mission to life through authentic, customer-centric marketing campaigns and building deep relationships with music gear retailers and manufacturers. We are constantly exploring new ways to acquire, activate, and retain buyers and sellers.

Our ideal candidate will have experience in crafting and executing email & push marketing campaigns, user segmentation, data analysis and reporting, and personalization. The Email/Push Marketing Specialist will collaborate with Reverb’s programming, business development, and other segments of the Operations team to drive channel engagement and buyer frequency through content optimization, segmentation, automation, and product improvements.

This is a full-time position located in Chicago, IL reporting to the Sr. Content Manager.   Our hybrid work model offers flexible workplace policies that can accommodate work from home candidates who are comfortable traveling to the Chicago office location 4+ times per month. 

Responsibilities

• Execute our email, push, and journey-based communications programs, scaling across multiple audiences and markets.

• Quality assure and proof campaigns and journeys to ensure compliance with briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies.

• Develop testing and experimentation framework for audience segmentation, content promotion, send frequency & cadence.

• Deliver reporting, insights, and forecasts to improve future programs and prioritize all aspects of the CRM roadmap.

Qualifications

• 3+ years of email/push marketing experience, including CRM/multi-channel lifecycle marketing strategies and customer-centric personalization.

• Knowledge and passion for musical instruments and music gear.

• Deep understanding of GDPR/CAN-SPAM/CASL requirements, HTML, email design standards, and inbox deliverability.

• Familiarity with CRMs and Customer Data Platforms.

• Successful implementation of high impact email/push marketing strategies to increase buyer LTV and engagement.

• Strong analytical skills using user-level data and email and push marketing attribution to form hypotheses, and drive innovation of our programs through experimentation.

• Agile and collaborative teammate with strong critical thinking, problem solving skills, outstanding attention to detail, excellent communications skills, and bias toward action anticipating the evolving marketing arena.

• You have experience working with various Email Service Providers (ESPs) and managing email/push campaigns. *Preferred: You have worked in the Braze marketing automation platform*

Additional Information

Remote-eligible roles (as indicated in the location header of each job description) are available in all U.S. states except Alaska and Hawaii. Remote roles are currently only available within the U.S. unless otherwise specified in the specific job description.

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:
● 100% paid premiums for medical, dental, and vision coverage for the employee, spouse or domestic partner, and all eligible dependents. Medical coverage includes gender affirming care.
● Life, AD&D, and supplemental long-and short-term disability insurance
● A matching 401(k)
● A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays
● Professional development and continued learning opportunities through access to mentoring, 1:1 coaching, and platforms like Skillsoft, LinkedIn Learning and Codecademy
● 18 weeks of gender-neutral parental leave for the birth or adoption of a child
● Up to $25,000 reimbursement of adoption and/or surrogacy related expenses
● Paid sabbatical program
● $1,000 annual work/life stipend
● Access to free supplemental online mental health services and meditation apps
● Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.

We know that the impostor syndrome and confidence gap are real. Please do not hesitate to apply!