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Leasing Specialist - Brand New Lease-Up Property

JOB SUMMARY

The Leasing Specialist will be responsible for spearheading the execution of strategic leasing plans and for marketing Crenshaw Lofts, our newly constructed multifamily rental property. The aim is to swiftly attract and secure residents, thereby achieving the targeted occupancy rate within the set timeframe.  Your role as the company's representative is to ensure that you leave a notably positive and enduring initial impression on prospective residents. You will be the primary point of contact, warmly welcoming prospective residents and assisting them in finding their new apartment home. This position calls for a professional adept in sales who possesses strong communication skills, a proven history of successful sales lead-to-lease conversion ratios, and the ability to cultivate robust resident connections. Furthermore, you will work in close collaboration with the property manager to enact pricing models and promotional activities and create engaging property listings. Your proficiency in interpreting and reacting to market dynamics is vital for adapting strategies to fulfill leasing objectives.

PAY RATE: $50,000-$55,000 per year

ABOUT THE COMPANY

SoLa Impact is an award-winning social impact, development, and investment company focused exclusively on creating high-quality affordable housing. Over the last several years, we have raised almost $500 million in equity --- allowing us to deploy well over $1.5 billion – toward addressing the housing crisis in Los Angeles and throughout Southern California. Founded with the belief that smart investment can drive socioeconomic change, SoLa Impact focuses on creating sustainable, dignified living environments that empower residents and uplift neighborhoods. Only five years after starting its first ground-up project, SoLa Impact was recognized as the 16th largest developer in the nation, and the largest developer based in California by the National Multifamily Housing Council

As part of SoLa Impact's broader mission to create social and economic opportunities, our innovative co-working and entrepreneurship hub The Beehive serves as a catalyst for change, empowering local entrepreneurs to build sustainable businesses and contribute to the revitalization of their neighborhoods. At SoLa Impact, we believe that socioeconomic advancement is a right, not a privilege, and we are committed to making this vision a reality. Join us and be part of a high-achieving team that not only focuses on building affordable housing, but creating opportunities and hope for a better future for all.

Customer Service

  • Cultivate a strong sense of community and deliver an outstanding living experience for every new
  • resident.
  • Be dedicated to providing comprehensive support for all prospective resident inquiries. This includes guiding them through the application process, coordinating tours, managing the lease administration process, and securing approvals.
  • Take ownership to personally address and resolve resident’s concerns in a timely, professional manner.
  • Contribute ideas for improving resident satisfaction to the property manager.
  • Accept service requests from residents and route them to the service department for prompt processing. Follow up to ensure the request has been completed and the resident is satisfied.
  • Physically inspect property when on the grounds, pick up litter, and report any service needs to the service team and property manager.

Sales and Marketing

  • Warmly greet prospective residents when answering telephone calls, email inquiries, and text messages, and reply to messages the same day or within 24 hours at the latest. Establish a personal connection with potential residents while assessing their needs and preferences.
  • Post ads, including pictures, on Craigslist, Westside Rentals, Apartments.com, and other related websites.
  • Ensure the office, amenity spaces, apartment models, and market ready units are in impeccable condition. Professionally tour the community and apartment homes, identifying specific features and benefits with prospective residents.
  • Be familiar with the surrounding neighborhood and ready to confidently share information with prospective residents.
  • Manage the lease workflow process and notify the prospective resident of application results in a timely manner.
  • Achieve a 60% conversion rate from tours to new leases through effective sales techniques and consistent follow-up. Follow up with all leads and prospects that did not lease.
  • Assist in the preparation of move-ins, such as walking the apartment, preparing a move-in gift, and preparing a move-in package (including keys, passes, etc.) as directed by the manager.

Operational Procedures and Reporting

  • Accurately track vacancies using an Excel spreadsheet and report on key metrics.
  • Update vacancies, notices to vacate, leases, cancellations, transfers, and other associated documents in the cloud-based property management system.
  • Accurately and promptly enter data into the relevant information systems while managing Yardi dashboard tasks and leads on a daily basis.
  • Participate in training sessions and meetings as required by management
  • Complete the DAR, market survey, and leasing summary reports as directed and other tasks and projects as assigned

SoLa Impact offers a comprehensive benefits package that includes paid vacation, medical, dental, vision, and life insurance, as well as pet insurance, sick leave, 10 paid holidays, and bereavement days. This package is designed to provide employees with a range of important benefits that help to support their physical and emotional well-being, while also providing financial protection and peace of mind.


At SoLa Impact, we believe work environment, culture, and the opportunity to learn and grow are key elements when considering a new job. We are just the right size to provide the resources and support you need without the bureaucracy of a large corporate environment. We foster a family-friendly and supportive workplace, collaborative and employee-focused with an emphasis on quality, integrity, trust, and accountability. We are looking to bring someone on board as soon as possible. We provide a rewarding and challenging environment. We expect a lot, but give a lot in return. Strongly prefer candidates local to Los Angeles as no relocation assistance will be provided. All qualified candidates will be contacted directly.

SoLa Impact is an Equal Opportunity Employer. SoLa does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Average salary estimate

$52500 / YEARLY (est.)
min
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$50000K
$55000K

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What You Should Know About Leasing Specialist - Brand New Lease-Up Property, SoLa Impact

If you're looking for an exciting opportunity to make a lasting impact, then the Leasing Specialist position at SoLa Impact may be just what you’re after! At Crenshaw Lofts, our brand new multifamily rental property, you'll play a crucial role in shaping the community and fostering a welcoming environment. As the face of the property, your day-to-day will involve engaging with prospective residents, guiding them through the leasing process, and showcasing our beautiful apartments. Your strong sales acumen and excellent communication skills will help you connect with residents on a personal level, ensuring they feel at home right from the start. Beyond sales, you’ll collaborate with the property manager on marketing strategies and pricing models while managing property listings to attract the right audience. This position is also about more than just filling apartments; it’s about cultivating a vibrant community where residents feel valued and supported. You’ll have the opportunity to provide top-notch customer service, address resident concerns promptly, and contribute ideas that enhance their living experience. With SoLa Impact's commitment to affordable housing and socioeconomic change, you won’t just be leasing; you’ll be part of a mission that transforms neighborhoods and lives. Your role will involve tracking key metrics, participating in training, and maintaining impeccable property conditions. If you're ready to bring your leasing expertise to a company dedicated to making a difference, we encourage you to apply and join us in creating a brighter future for our residents and the community!

Frequently Asked Questions (FAQs) for Leasing Specialist - Brand New Lease-Up Property Role at SoLa Impact
What are the primary responsibilities of a Leasing Specialist at SoLa Impact?

The Leasing Specialist at SoLa Impact is responsible for executing strategic leasing plans, marketing Crenshaw Lofts, and ensuring a positive experience for all prospective residents. This includes guiding them through the application and leasing process, managing guest interactions, and maintaining property standards to attract high occupancy rates.

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What qualifications are needed for the Leasing Specialist position at SoLa Impact?

To be a successful Leasing Specialist at SoLa Impact, candidates should have strong sales and communication skills, a proven track record in lead-to-lease conversions, and a passion for providing exceptional customer service. Experience in property management or leasing, as well as familiarity with marketing tools and property management systems, is also beneficial.

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How does the Leasing Specialist contribute to community engagement at SoLa Impact?

The Leasing Specialist plays a vital role in community engagement by creating personal connections with prospective residents, addressing their needs, and ensuring a welcoming environment. By fostering positive relationships and being proactive in resident satisfaction, they help build a supportive living community at Crenshaw Lofts.

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What type of marketing strategies does the Leasing Specialist utilize at SoLa Impact?

The Leasing Specialist at SoLa Impact employs various marketing strategies, including social media outreach, property tours, and online listings on platforms like Craigslist and Apartments.com. By crafting engaging property listings and leveraging neighborhood insights, they effectively attract potential residents to Crenshaw Lofts.

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What benefits does SoLa Impact offer to Leasing Specialists?

SoLa Impact provides a comprehensive benefits package for Leasing Specialists, including paid vacation, medical, dental, and vision insurance, pet insurance, and paid holidays. The company fosters a family-friendly work environment with opportunities for professional growth, making it an ideal workplace for dedicated individuals.

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Common Interview Questions for Leasing Specialist - Brand New Lease-Up Property
Can you describe your previous experience in leasing or property management?

When answering this question, highlight specific roles where you were responsible for leasing activities, focusing on your achievements such as conversion rates and customer satisfaction. Use quantifiable results to illustrate your effectiveness in previous positions.

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What strategies do you use to connect with potential residents?

Discuss the importance of active listening and building rapport with prospective residents. Share examples of personalized outreach and follow-up techniques you've employed successfully in the past, and emphasize your commitment to addressing their needs.

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How would you handle a challenging resident complaint?

Explain your approach to conflict resolution, which should include listening actively to the resident's concerns, empathizing with their situation, and taking prompt action to resolve the issue. Provide a specific example where you successfully turned a complaint into a positive outcome.

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What is your experience with property management software?

Detail your familiarity with property management software, specifically mentioning any systems you have encountered such as Yardi. Discuss how you used these tools to track leases, manage vacancies, and streamline administrative tasks.

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What techniques do you use to maintain high occupancy rates?

Talk about your strategic approach to leasing, such as effective marketing campaigns and customer relationship management. Provide insights into how you analyze market trends to adapt your techniques in filling vacancies efficiently.

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How do you ensure prospective residents have a positive experience during property tours?

Emphasize the importance of preparation by ensuring the property is in top-notch condition for tours. Discuss your techniques for engaging visitors during the tour, such as highlighting key features of the apartments and incorporating storytelling to create emotional connections.

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Can you share an experience where you successfully increased leasing conversions?

Provide a specific example demonstrating your ability to improve conversion rates, focusing on what actions you took to enhance the leasing process and the metrics you monitored to gauge your success.

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How do you manage your time effectively when handling multiple inquiries?

Describe your time management strategies, such as prioritizing inquiries, utilizing tools for tracking leads, and maintaining organization in your tasks. Highlight how this helps in delivering timely responses to prospects.

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What do you believe makes a great leasing specialist?

Share key qualities such as strong communication skills, empathy, and a passion for customer service. Emphasize how these strengths allow you to build lasting relationships with residents and contribute positively to the community.

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Why do you want to work for SoLa Impact?

Express your alignment with SoLa Impact's mission to create high-quality affordable housing and your enthusiasm for being part of a team that drives socioeconomic change. Highlight how your values resonate with the company's goals and how you see yourself contributing to their mission.

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SoLa Impact Fund is a double bottom-line fund, founded with the express strategy to produce market returns for our investors while revitalizing historically tough urban areas in the United States. Af...fordable housing is one of the most pressing ...

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April 4, 2025

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