Demand Generation Manager

As a Demand Generation Manager at Sonic, you'll be responsible for executing multi-channel marketing campaigns aimed at generating qualified leads for both B2B and B2C markets. You'll lead a small team, monitor campaign performance, and collaborate closely with the Sales Teams to refine strategies that drive growth and improve lead conversion rates.

To apply for the Demand Generation Manager position at Sonic, you should have a Bachelor's Degree in Marketing, Communications, or a related field, along with at least 6 years of experience in Demand Generation and Digital Marketing. Strong project management skills, a data-centric mindset, and expertise in multi-channel marketing are also essential.

Yes, the Demand Generation Manager role at Sonic is a hybrid position, allowing for a blend of remote work and in-office collaboration. This flexible work environment is designed to help you achieve the best work-life balance while contributing to the team's success.

Key skills for the Demand Generation Manager role at Sonic include proficiency in Email Marketing, strong Digital Marketing background, effective project management, and the ability to oversee vendor relationships. Familiarity with SEM, Paid Social, Marketing Automation, and Direct Mail Strategies is also important for driving successful campaigns.

The compensation range for a Demand Generation Manager at Sonic is between $85,000 to $105,000 annually. This competitive salary reflects the importance and skills necessary to excel in this strategic role.

Sonic is committed to supporting the professional growth of its employees by fostering an inclusive work environment, offering opportunities for training and development, and encouraging innovative thinking. As a Demand Generation Manager, you will also play a vital role in mentoring your team members.

The work culture at Sonic for a Demand Generation Manager is collaborative, supportive, and results-oriented. You'll work closely with a talented team that values creative thinking and provides an environment where new ideas can thrive, ensuring your contributions lead to meaningful impact.

In your response, discuss specific campaigns you've managed, focusing on the channels used, strategies implemented, and the overall results. Highlight your ability to analyze performance data and adjust tactics based on what you learned to improve outcomes.

Define success in terms of key performance indicators such as lead conversion rates, cost per lead, and return on investment. Discuss how you utilize various tools and data analytics to continuously monitor and optimize these metrics.

Share examples of successful lead nurturing strategies you've employed, emphasizing the importance of personalized email marketing, segmentation, and regular engagement. Discuss how you measure the effectiveness of these strategies to optimize your approach over time.

Emphasize the importance of communication and collaboration. Discuss your experiences in building relationships with sales teams, understanding their processes, and creating tools that address their needs effectively, leading to a smoother transition from marketing to sales.

Highlight your data-driven approach by providing examples of how you've used analytics to drive decisions in campaign development and optimization. Discuss the tools you are familiar with and how they help you derive insights from the data.

Be honest about the experience while showcasing your learning process. Discuss the campaign's shortcomings, the analysis you conducted to understand what went wrong, and the steps you took to ensure future campaigns would be more effective.

Discuss the methods you use to stay informed about industry trends, such as attending seminars, subscribing to relevant publications, participating in online courses, or engaging with professional networks focused on digital marketing.

Outline your experiences in managing vendor relationships, emphasizing your skills in communication, feedback, and collaboration. Discuss how you ensure that vendors are aligned with your marketing goals and how you evaluate their performance.

Illustrate your goal-setting approach by discussing the importance of aligning team objectives with company goals, using the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework, and ensuring your team is motivated and clear about their roles in achieving these objectives.

Explain how you collaborate with creative and brand teams to bring innovative ideas to life. Discuss how you ensure brand consistency and translate marketing goals into creative executions that resonate with the target audience.