Job details

Head of Marketing

About us

Stable Labs is an early-stage issuer of MiCA-compliant Stablecoins and Tokenized financial assets that are fully compatible with DeFI ecosystems. Our main product is a Brokere platform called Genify, which can be used for on/off-ramping, minting/redeeming desired stablecoins, and tokenized assets such as Equities, Bonds, ETFs, and commodities.

About the role

The Head of Marketing will Develop, coordinate, and manage all marketing efforts and campaigns, ensuring Stable Labs and Genify communicate with a consistent brand narrative across diverse channels, ultimately growing brand awareness, sentiment, community, and relevance among target audiences.

Responsibilities

Develop and execute complex marketing strategies from scratch
Own and strategize Stable Labs and Genify content-publishing plan to create a unique, powerful, and consistent brand voice that positions Stable Labs and Genify as leaders in its categories
Coordinate between multiple stakeholders (C-roles, designers, research, BD team) to ensure the quality of content and that it ships on time within budget while maintaining a consistent brand voice across all channels.
Formulate metrics-based campaign strategies. Should focus on moving key metrics in an ROI-focused manner
Continually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan.
Work directly with the C-roles to align marketing strategies with overall company objectives, product launches, BD campaigns, etc.
Establish marketing content guidelines and manage resources efficiently.
Build and manage the marketing team

Requirements

5-7 years of experience in marketing
Proven track record of leading a high-performance, data-driven marketing team
Experience working alongside leadership to establish goals and strategies
Exceptional communication and collaboration skills
Work directly with business development to accelerate product adoption
Be able to bring things from 0 to 1
Have self-discipline
Be able to lead and build teams

Compensation/Bonuses

Cash compensation with EQ option.
Token allocation
Ability to receive an EU (Czech) working visa
Office in Prague

• Aditional bonuses will be given post-fundraising round

What You Should Know About Head of Marketing, Stable Labs

At Stable Labs, we're on the cutting edge of the financial technology sector, focusing on the issuance of MiCA-compliant Stablecoins and Tokenized financial assets that seamlessly integrate with DeFi ecosystems. We're excited to find a talented Head of Marketing to join our passionate team. In this role, you'll be the mastermind behind developing, coordinating, and managing all our marketing efforts, ensuring that both Stable Labs and our flagship product, Genify, project a consistent and engaging brand narrative across various channels. Your main aspiration will be to enhance brand awareness, sentiment, community engagement, and overall relevance among our target audiences. You'll dive deep into creating complex marketing strategies from the ground up, strategize content plans that resonate with our audience, and work closely with C-level executives, designers, and the business development team to ensure all content aligns with our goals. Keeping your finger on the pulse of digital media metrics and market trends, you'll adapt and lead your team towards new growth opportunities while maintaining that brand voice we cherish. So, if you have a track record of leading high-performance marketing teams, possess exceptional communication skills, and are ready to make a significant impact in a dynamic environment, we would love to hear from you and see how you can help us grow at Stable Labs!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Stable Labs

What does the Head of Marketing role at Stable Labs involve?

The Head of Marketing role at Stable Labs involves developing and managing comprehensive marketing strategies, coordinating multi-channel campaigns, and ensuring a unified brand narrative across all platforms. You'll be responsible for enhancing brand awareness and sentiment for Stable Labs and Genify, our innovative Brokere platform.