Programmatic Account Manager, Mid-Atlantic

The Programmatic Account Manager at StackAdapt is tasked with managing post-sales client relationships to optimize their campaign success. This includes designing tailored campaign strategies, analyzing performance, and providing regular reporting on client goals. The role also involves traffic management, troubleshooting technical tags, and identifying upselling opportunities for further account growth.

StackAdapt seeks candidates with at least 3 years of experience in Real Time Bidding and programmatic media buying. A solid understanding of platforms such as Google Ads, Facebook Ads, and self-serve DSPs is essential. Proven client relationship management skills and the ability to communicate technical concepts effectively are also crucial for success in this role.

The Programmatic Account Manager plays a critical role in ensuring client satisfaction by acting as a primary contact for their portfolio. They provide strategic advisory services, deliver performance insights, and suggest optimizations, all designed to align campaign outcomes with client expectations and identified KPIs.

In the Programmatic Account Manager position at StackAdapt, you'll work primarily with the StackAdapt platform for campaign management. This includes functionality for setting up and trafficking campaigns, handling third-party tag implementation, and utilizing various tools for performance analysis and reporting.

StackAdapt offers a range of attractive benefits for its Programmatic Account Managers, including a competitive salary and commission structure, comprehensive health benefits, a generous vacation policy, ongoing professional development initiatives, and a supportive work culture that emphasizes inclusivity and wellness.

In your response, focus on specific campaigns you have worked on, the platforms you managed, and how you optimized performance via RTB. Highlight any metrics that demonstrate your success in improving campaign ROI, as this aligns closely with the responsibilities at StackAdapt.

Explain how you conduct thorough research on each client's industry and target audience. Discuss how you identify unique selling points and tailor strategies that align with client goals. Emphasizing collaboration with internal teams and ongoing adjustments will showcase your adaptability.

Discuss specific analytics tools you’ve used for tracking campaign performance, such as Google Analytics or the StackAdapt DSP. Provide examples of how you've leveraged these tools to gather data-driven insights and make informed adjustments to enhance campaign results.

Talk about your communication strategies, such as regular check-ins or reports, and how you implement feedback into your optimizations. Mention how proactive engagement leads to higher client satisfaction and retention, aligning with the objectives of a Programmatic Account Manager.

Focus on a specific instance where you faced a difficult challenge, the steps you took to address the situation, and how the outcome positively affected the relationship. This will showcase your problem-solving skills and client management capabilities.

To effectively answer this, share specific aspects of StackAdapt's culture, values, and innovative approach to digital advertising that appeal to you. Your alignment with the company’s vision will demonstrate genuine interest and motivation.

Discuss your methods for staying informed, such as attending conferences, following industry publications, or participating in professional groups. Highlighting your commitment to continuous learning will resonate with StackAdapt's investment in professional development.

Share your strategies for effective time and project management, such as setting clear priorities based on client needs and deadlines. Mention specific tools you use for organization, showcasing your ability to handle multiple responsibilities efficiently.

Provide examples of situations where you identified upselling opportunities, strategies you used to present them to clients, and the resulting benefits for both parties. This reflects your ability to nurture client relationships and drive revenue, key aspects of the Programmatic Account Manager role.

Discuss the key performance indicators (KPIs) you believe are essential for measuring campaign success, such as return on ad spend (ROAS), click-through rates, or engagement metrics. Your quantitative mindset will align well with the data-driven nature of StackAdapt's platform.