Senior Programmatic Account Manager, PNW

As a Senior Programmatic Account Manager at StackAdapt, you'll act as the primary contact for your clients, developing unique campaign strategies and ensuring their success through continuous optimization. Key responsibilities include setting up advertising campaigns, analyzing performance metrics, providing strategic insights, and identifying upselling opportunities to enhance client satisfaction.

To qualify for the Senior Programmatic Account Manager position at StackAdapt, candidates should have a minimum of 6 years of experience in programmatic media buying, particularly in Real-Time Bidding. Familiarity with platforms like Google Ads and strong relationship management skills are essential, along with the ability to communicate complex technical concepts effectively.

At StackAdapt, we prioritize the professional growth of our Senior Programmatic Account Managers by offering robust training, certification programs, and the opportunity to attend conferences and courses. Our culture encourages continuous learning to keep our team updated on the latest digital advertising trends and innovations.

Senior Programmatic Account Managers at StackAdapt enjoy a competitive salary and commission structure, comprehensive health benefits from day one, 3 weeks vacation, personal care days, and much more. Additionally, we provide reimbursement for home office expenses and support for personal development initiatives, making sure you feel valued and supported.

The work culture at StackAdapt is friendly, inclusive, and supportive, where collaboration is key. As a Senior Programmatic Account Manager, you will be part of a diverse team that celebrates each member's background and identity, ensuring that everyone feels welcome and valued on our journey to innovate in the advertising sector.

When answering this question, focus on specific experiences you’ve had with RTB, sharing examples of campaigns you’ve managed and the outcomes achieved. Highlight any tools and platforms you’ve used, and the strategies you implemented to optimize campaign performance.

Discuss your approach to building strong relationships with clients, including regular communication, actively seeking feedback, and providing strategic insights to help them achieve their campaign goals. Emphasize your commitment to understanding their needs and being proactive in addressing potential issues.

Outline specific strategies you employ, such as A/B testing, analyzing key performance metrics, and adjusting targeting parameters. Also, mention how you analyze data to identify trends and areas for improvement, ensuring you can present clients with actionable insights.

Explain your methodical approach to campaign setup, including tag implementation and pixel creation. Discuss how you stay organized when managing complex campaigns and the steps you take when troubleshooting any issues that arise, ensuring minimal disruption to campaign performance.

Share a specific case study highlighting a campaign where you played a key role. Focus on the objectives, strategies implemented, and the measurable results achieved, explaining how your expertise positively impacted the client’s goals.

Discuss the various tools you are familiar with, such as Google Analytics, custom dashboards, or StackAdapt’s reporting features. Explain how you employ these tools to track campaign performance, generate reports, and communicate insights to clients.

Describe your approach to identifying upselling opportunities, which may include regularly analyzing account performance metrics and consulting with clients to understand their evolving needs. Emphasize your proactive nature in discussing new products or services that can enhance their campaigns.

Share techniques you use to stay updated on industry trends, such as attending webinars, reading industry publications, and networking with other professionals. Discuss how continuously learning helps you to provide better service to your clients and keep your campaigns relevant.

Provide a concrete example of a project where you collaborated with colleagues from different departments. Explain your specific contributions, how you navigated team dynamics, and the successful outcomes achieved through teamwork.

Acknowledge the common challenges faced in this role, such as managing multiple client expectations or navigating a rapidly changing digital landscape. Discuss how you confront these challenges and what strategies you implement to ensure continued success.