Subscriber Acquisition Manager

The Subscriber Acquisition Manager at Starry is responsible for leading a team focused on acquiring new customers through innovative field sales strategies. This role involves mentoring the field sales team, collaborating with other departments, and driving compliance in sales best practices. By analyzing field activity and market trends, the manager aims to achieve subscriber sales goals and improve customer experiences.

To qualify for the Subscriber Acquisition Manager role at Starry, candidates should have at least 5 years of experience in the telecommunications industry, with a minimum of 2 years in field sales or field marketing. Proven leadership skills and a track record of driving subscription sales are essential, along with exceptional organizational and communication abilities.

The Subscriber Acquisition Manager plays a crucial role in promoting Starry's mission of making internet access simple and delightful. By strategizing and executing field sales campaigns, the manager helps to connect underserved communities with Starry's innovative wireless solutions, making a tangible difference in consumers' lives.

At Starry, the Subscriber Acquisition Manager will lead a dynamic team of full-time field sales employees dedicated to subscriber acquisition through field-based activities. This team will focus on engaging with communities, conducting D2D sales, and promoting brand awareness while ensuring that best practices are followed.

As a Subscriber Acquisition Manager at Starry, there are significant growth opportunities, including developing leadership skills, refining sales strategies, and shaping market practices. In addition to advancing personal career paths, the role allows managers to impact their teams and the communities they serve positively.

When answering this question, emphasize your passion for mentoring others and achieving tangible results through teamwork. Share specific examples of how you've motivated your past teams to exceed targets and how you encourage a positive, energetic sales environment.

Discuss your strategic methods for setting achievable yet challenging targets, including analyzing past performance, market trends, and team strengths. Highlight your ability to communicate these targets effectively to inspire your team toward success.

Use this opportunity to showcase your problem-solving skills. Describe a specific scenario where adaptability was key and outline the steps you took to adjust your strategy. Emphasize the positive results that followed, illustrating your competency in navigating change.

Explain your approach to creating a culture of compliance within your team. This can include regular training sessions, open discussions about challenges, and implementing accountability measures. Highlight how these efforts have improved performance and maintained a high standard of sales practices.

Discuss the importance of utilizing data analytics to track sales activities and understand customer behaviors. Provide examples of the metrics you focus on, such as conversion rates or customer acquisition costs, and how you apply this data to optimize field performance.

In your response, illustrate how you've effectively worked with other departments, such as marketing and deployment teams, to enhance subscriber acquisition efforts. Share specific anecdotes where collaboration led to successful outcomes and improved processes.

Articulate the impact of customer feedback on refining your sales methods. Discuss how you gather feedback, analyze it, and integrate insights into your team's strategies to enhance the customer experience and meet their needs.

Detail your approach to prioritizing workload in dynamic environments. Describe methods for determining what's urgent versus important, and how you involve your team in setting priorities to ensure alignment and effectiveness in achieving goals.

Talk about your commitment to team development through tailored training programs and continuous learning opportunities. Offer examples of techniques you've employed, such as role-playing or mentoring, and the positive results that arose from those investments.

Highlight the significance of understanding your audience's needs and adapting your messaging to resonate with them. Discuss specific communication strategies, such as storytelling or using visuals, to convey Starry's value propositions effectively.