Go to Market Strategy Manager

As a Go to Market Strategy Manager at Stepful, you will drive the strategic planning and execution for launching new educational programs. This includes conducting market research, identifying opportunities, and ensuring student success metrics are met. You’ll collaborate with various teams and partners to create meaningful experiences for students.

Stepful seeks candidates with at least 5 years of consulting or business operations experience in a direct-to-consumer startup setting, ideally within edtech or healthcare. A strong analytical mindset and the ability to thrive in a fast-paced environment are essential, with bonus points for those holding an MBA or a Master’s in Education.

To excel as a Go to Market Strategy Manager at Stepful, you should possess strong analytical skills to track metrics and develop actionable plans. Being scrappy, quick to learn, and unafraid to get hands-on are also essential attributes. Experience in healthcare or edtech and supporting adult learners online would be beneficial.

At Stepful, we embrace diversity and are committed to building an inclusive workplace. We do not discriminate based on race, religion, gender, or other personal attributes. Our hiring process for the Go to Market Strategy Manager position actively seeks diverse candidates to enrich our team with various perspectives.

The Go to Market Strategy Manager position at Stepful offers a competitive base salary ranging from $120K to $160K, along with equity options between 0.02% and 0.04% to align your success with the company's growth.

To effectively plan a go-to-market strategy, I analyze market data and customer insights, define program objectives, and develop a detailed execution plan that outlines key activities, timelines, and responsible teams while continuously evaluating the strategy's effectiveness during implementation.

Sure! I managed a program launch by first identifying an unmet need in the market, conducting thorough research to validate demand, and collaborating with cross-functional teams to develop a curriculum that addressed those needs. We achieved a successful launch with high student satisfaction scores, demonstrating the program’s value.

I prioritize metrics such as student completion rates, certification achievement, satisfaction scores, and post-graduation employment rates. These metrics help assess both the learning outcomes and overall impact of the programs on students' careers.

I use a combination of quantitative and qualitative research techniques, including surveys and focus groups, to gather insights from potential students and industry stakeholders. Analyzing competitors and market trends also informs program features and helps validate demand.

I've successfully collaborated with product, learning, and engineering teams on various projects. I believe in maintaining open communication, establishing shared goals, and being receptive to feedback, which fosters a productive environment for developing and launching new programs.

I adopt an agile mindset to tackle unexpected challenges. This includes staying flexible, rapidly gathering input from stakeholders, pivoting strategies when necessary, and ensuring continuous communication with all teams involved to maintain momentum.

I regularly read industry publications, attend relevant conferences, and participate in webinars. Networking with professionals in the field also provides valuable insights and keeps me updated on emerging trends and innovations.

I am passionate about educational equity and see Stepful's mission as an incredible opportunity to make a difference. I admire the innovative approach to training that Stepful employs and would love to contribute to the success of programs that empower underrepresented communities.

Data is paramount in my decision-making. I rely on analytics to track key performance indicators and make data-driven decisions that refine strategies throughout the program lifecycle, ensuring that we are effectively meeting both student and market needs.

Crucial qualities include clear communication, adaptability, and a strong sense of collaboration. Additionally, being able to inspire and motivate the team, while fostering a culture of experimentation and learning, ensures a successful program launch.