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Marketing Manager (12 Month Contract)

Company Overview

At Sylogist, we are purpose-driven to “empower the good our customers do.”

We provide SaaS-based software solutions to the non-profit, government, and education sectors, and we take immense pride in the work of our customers and the products we build to support them. Our team is collaborative, enthusiastic and delivers on our promises. If you want to apply your skills to improve trusted technology that supports over 2000 customers around the world, then let’s talk! 

Position Overview

Join our team as a Marketing Manager, where you will play a pivotal role in developing and executing multi-channel campaigns that highlight how Sylogist solutions transform daily operations and cultivate impactful relationships with our valued partners. This dynamic role combines strategic campaign management with a brand management focus. If you're a strategic thinker, data-driven marketer, and possess knowledge of the not-for-profit landscape, we invite you to be a key contributor to our marketing success.

This role offers a unique opportunity to apply your expertise in the education sector or Microsoft channel to shape transformative marketing strategies, with a specific focus on brand management. If you are ready to contribute to campaigns that drive success in specific sectors, we encourage you to apply and become a key player in our continued success.

Responsibilities Include:

  • Plan and execute multi-channel campaigns, emphasizing the transformative impact of Sylogist solutions on day-to-day operations and success.
  • Tailor campaigns to align with the specific needs and challenges of k-12 education organizations.
  • Own metrics around MQLs generation, Sales pipeline, net new customers, and market expansion.
  • Execute multi-channel ABM campaigns across digital, email, and social media platforms. Tailor messaging and content to resonate with the unique needs and pain points of each target account, considering the distinct characteristics of education organizations.
  • Leverage understanding of nonprofit markets to inform strategic planning.
  • Track industry trends, new technologies, and competitor movements to spot new opportunities with a specific focus on the k-12 , healthcare and associations.
  • Plan and manage short- and long-term multi-channel campaigns, emphasizing demand and lead generation.
  • Develop engaging campaign content including landing pages, videos, webinars, emails, social media posts, and advertisements tailored to aligned solution areas.
  • Continuously improve top-of-funnel targeting to increase funnel conversions through closed-won.
  • Implement lead generation and nurture strategies using marketing automation tools and CRM systems.
  • Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness.
  • Recommend rapid optimizations for current and future campaigns.
  • Ensure effective utilization of allocated marketing budgets.
  • Implement on-page optimization strategies to enhance the website's search engine visibility.
  • Oversee the Portal Connector website and ensure brand consistency.

Partner Channel Marketing

  • Collaborate with cross-functional teams to align channel marketing initiatives with overall business goals.
  • Develop compelling messaging and materials to effectively communicate the value proposition of selling Sylogist solutions to potential partners.
  • Develop and disseminate marketing materials, collateral, and assets to empower partners in their resale efforts.
  • Maintain effective communication channels with channel partners to ensure alignment on business objectives and strategies.
  • Collaborate with partners to create and execute co-branded marketing campaigns, ensuring consistent messaging and brand representation.

What We Look For in You:

Must-Haves

  • Bachelor’s degree in marketing, business, or related field.
  • Proven experience in campaign management with a strong focus on demand generation.
  • Familiarity with K-12 education, nonprofit organizations or Microsoft’s technology stack.
  • Knowledge of key decision-makers and the buyers' journey in the education sector.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Excellent communication and interpersonal skills.
  • Familiarity with marketing automation platforms and tools.
  • Analytical mindset with the ability to use data-driven insights to make informed decisions.
  • Creative thinking and problem-solving abilities.

Why Join Sylogist?

We're an inclusive company that values the personal and professional growth of its employees! At Sylogist, you'll experience:

  • A company where you can really make a meaningful impact
  • A healthy work-life balance
  • Benefits that cover health, wealth, and wellness
  • An environment where most of our employees are remote

Sylogist is headquartered in Calgary, Alberta, Canada with regional offices in Barrie, Ontario, Canada, Atlanta, Georgia, Littleton, Colorado, and Shawnee, Oklahoma in the United States of America and Oxford, Oxfordshire in the United Kingdom. 

Sylogist does not offer sponsorships. All candidates must provide proper employment documentation showing immediate eligibility to work in the country in which the role is based.

If you’re as excited about making a difference as we are, we would love to hear from you!
 
Sylogist is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Sylogist will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.

Empower the good our customers do.

1 jobs
DEPARTMENTS
Marketing
SENIORITY LEVEL REQUIREMENT
Mid-Level
SECTOR
Software Development
TEAM SIZE
51-200
LOCATION
Hybrid
DATE POSTED
February 12, 2024

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