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People and Content Marketing Specialist

Company Description

About Synagie
Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process.

Synagie and its Brand Partners
For Synagie and its Brand Partners, we are the go-to market expert in terms of managing our brand partner’s end to end commerce enablement needs. Synagie helps its brand partners to accelerate its eCommerce growth through automation and synchronise its business across all channels through conversion, analytics and fulfillment. Synagie provides an exceptional on-the-job training experience that activates business drivers to stay updated with the evolving market trends and consumer insights.
 

Job Description

  • Spearhead and expand Synagie’s Social Media Management projects
  • Plan & execute all people and content marketing projects in the region, including
  • Social Media Management, Content Creation, KOL engagement and Livestreaming.
  • Have a firm pulse on the social media & KOL content creator landscape & trends
  • Produce high-quality content by collaborating with influencers, designers and writers (paid & organic content)
  • Oversee live stream production & coordination on marketplaces, social platforms or equivalent with the production team, partners, clients & hosts.

Client Management

  • Collaborate with internal and external stakeholders to ensure the successful
  • implementation of content marketing strategies & projects
  • Build long-term relationships with clients to develop a trusted advisor relationship.
  • Manages client expectations and delivery across all projects
  • Track and measure the delivery and campaign performance for actionable postmortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

  • Manage and ensure billings and payment accuracy, especially with content creators for project completion.
  • Documentation and archival of content and digital visuals in the asset library.

 

    Qualifications

     

    • 2 years’ experience in social media and content marketing
    • Proven ability to negotiate, influence and collaborate with internal and external stakeholders
    • Strong digital and social media understanding and content creation acumen.
    • Proven experience in developing and driving Digital initiatives from inception to execution.
    • Excellent written and verbal communication skills, Ms Office suite (knowledge of using Klear is a plus).
    • Ability to work independently with minimal direction, seeking coaching and guidance as needed.
    • Must be amenable to work in a hybrid setup (thrice a week onsite) in Pinnacle Petaling Jaya, Jalan Utara C

    Additional Information

    Work Setup: Hybrid (thrice a week onsite, 2x WFH)

    Contract Type: Permanent

    What You Should Know About People and Content Marketing Specialist, Synagie Inc.

    Join Synagie as a People and Content Marketing Specialist, where you'll play a pivotal role in driving our social media and content initiatives across the region! Based in the vibrant district of Petaling Jaya, Selangor, your mission will be to spearhead and expand Synagie's Social Media Management projects. With a deep understanding of the content creator landscape, you'll plan and execute engaging marketing strategies involving social media management, content creation, KOL engagement, and exciting livestreaming events. Collaborating with talented influencers, designers, and writers, you will produce high-quality content that resonates with audiences. You’ll also coordinate live stream productions, ensuring everything runs smoothly alongside production teams and clients. Building long-lasting relationships will be key, as you work closely with internal and external stakeholders to deliver impactful content marketing strategies. With a keen analytical eye, you'll track campaign performance, providing vital insights to identify future opportunities. If you have at least two years of experience in social media and content marketing, along with excellent communication skills, we want to hear from you! At Synagie, we offer an exceptional on-the-job training experience designed to keep you ahead of market trends while fostering your professional growth in a friendly hybrid work environment.

    Frequently Asked Questions (FAQs) for People and Content Marketing Specialist Role at Synagie Inc.
    What are the responsibilities of the People and Content Marketing Specialist at Synagie?

    As a People and Content Marketing Specialist at Synagie, your primary responsibilities will include managing social media projects, executing content marketing strategies, and overseeing collaborations with influencers and content creators. You'll also coordinate live stream productions and build strong client relationships, ensuring successful project outcomes.

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    What qualifications do I need to apply for the People and Content Marketing Specialist at Synagie?

    To apply for the People and Content Marketing Specialist position at Synagie, you should have at least 2 years of experience in social media and content marketing. Strong digital marketing knowledge, excellent communication skills, and the ability to work independently in a hybrid setup are essential for success in this role.

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    How does Synagie support professional growth for the People and Content Marketing Specialist?

    At Synagie, we provide comprehensive on-the-job training to ensure our People and Content Marketing Specialists stay updated with evolving market trends. This environment fosters professional growth, allowing you to gain valuable experience while working closely with industry experts.

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    Can you describe the work environment for the People and Content Marketing Specialist at Synagie?

    The work environment at Synagie is hybrid, offering flexibility with three days onsite and two days working from home each week. This setup encourages a balance between collaboration with colleagues and focused remote work, enabling you to thrive in your role.

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    What tools and skills should a People and Content Marketing Specialist be familiar with at Synagie?

    A People and Content Marketing Specialist at Synagie should be proficient in the MS Office suite and have strong skills in digital and social media content creation. Familiarity with tools like Klear for influencer management is a plus, and strong negotiation and communication skills are essential.

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    Common Interview Questions for People and Content Marketing Specialist
    What strategies have you used to successfully manage a social media campaign?

    When discussing your social media campaign strategies, focus on specific techniques you've employed, such as audience segmentation, content calendars, and performance analytics. Highlight how these strategies led to increased engagement or brand awareness.

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    How do you stay updated with the latest trends in social media and content marketing?

    Emphasize your proactive approach to keeping updated with trends by following industry leaders, reading relevant articles, and participating in webinars. Share specific examples showing how you've applied this knowledge in your previous roles.

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    Can you describe an experience where you collaborated with an influencer?

    Outline your experience with influencer collaboration by detailing the process from initial outreach to execution. Highlight the relationship-building aspect and how this partnership contributed to achieving specific marketing goals.

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    What techniques do you use to measure the success of your content marketing efforts?

    Explain how you utilize analytics tools to track key performance indicators, such as engagement rates, website traffic, or conversion metrics. Discuss how this data helps inform your future content strategies and decisions.

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    How do you manage client expectations during content marketing projects?

    Discuss your communication skills and approach to setting realistic timelines and deliverables. Provide examples of how you've navigated challenging client situations to foster trust and ensure satisfaction.

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    What challenges have you faced in social media management, and how did you overcome them?

    Be ready to talk about specific obstacles you've encountered, such as algorithm changes or negative feedback. Share the steps you took to address these issues and the successful outcomes that followed.

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    Describe your process for creating a content calendar.

    Explain your method for developing a content calendar, including audience research, theme selection, and scheduling. Highlight the importance of flexibility and adapting to current trends or events.

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    How have you used data to inform your content strategy?

    Provide examples of how you've analyzed audience behavior and engagement metrics to refine your content strategy. Discuss specific changes you implemented that resulted in improved performance.

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    What is your experience with live streaming and event coordination?

    Share your experience with live streaming, detailing your role in planning, coordinating, and executing events. Mention any successful outcomes or audience interactions that enhanced the brand's visibility.

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    What qualities do you believe are essential for a successful People and Content Marketing Specialist?

    Discuss qualities such as creativity, adaptability, strong communication skills, and a collaborative mindset. Emphasize how these traits enable professionals to succeed in the dynamic world of content marketing.

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    Synagie is Singapore-founded e-Commerce solutions provider and one of SE Asia's leading e-Commerce enablers that provides end-to-end solutions to help brands and business shift online. According to Frost & Sullivan, Synagie is the fastest growing ...

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    Full-time, hybrid
    DATE POSTED
    January 8, 2025

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