Brand Activation Internship

As a Brand Activation Intern at Foot Locker, you will support the execution of the seasonal 'Account Marketing Calendar'. This includes creating campaign overviews, performing recap analyses, and managing product arrangements for influencers and events. Your work will involve collaborating with our Global and Europe teams to ensure the best marketing practices are followed.

To qualify for the Brand Activation Internship at Foot Locker, you should be a full-time student pursuing a degree in Business, Sales, Marketing, Sports Management, or a related field. Strong organizational and communication skills, a proactive approach, and a passion for sports are essential. We also prefer candidates in the penultimate year of their studies, with good Microsoft Office skills.

During your internship at Foot Locker, expect to gain hands-on experience in brand activation and marketing strategies. You will also have access to structured training and development programs, as well as opportunities for networking and mentorship. Additionally, enjoy the vibrant atmosphere with regular company events focusing on sports and mental health.

The Brand Activation Internship at Foot Locker runs from March 2025 to September 2025. It is based in Amsterdam, and candidates need to be local or willing to relocate for the full duration of the internship to take full advantage of the opportunities offered.

Interns at Foot Locker benefit from a monthly gross allowance of 1.200,00€, employee discounts on products, access to LinkedIn Learning and various training sessions, and participation in exciting campus events. There’s also a chance for flexible working arrangements and involvement in an international intern community.

Showing your genuine passion for the brand and sports is crucial. Talk about how Foot Locker's values align with your own and express enthusiasm for contributing to impactful marketing strategies in such a vibrant environment.

Explain your organizational strategies, such as using to-do lists, setting priorities, or managing your time effectively. Provide examples from past experiences that showcase your ability to juggle responsibilities while meeting deadlines.

Choose a specific instance where collaboration was key to success. Discuss your role, the dynamics of the team, and how you contributed to overcoming challenges. This showcases your teamwork skills, which are essential for the Brand Activation team.

Highlight skills such as strong communication and organization, a proactive mindset, and a keen eye for detail. Also mention your affinity with sports and your ability to analyze data or campaigns effectively, which are vital in brand activation.

Discuss steps such as researching the target audience, defining clear objectives, and structuring your overview to cover key components like strategy, tactics, budget, and expected outcomes. Make it clear that you understand both creativity and analysis play a role.

Share any relevant coursework, internships, or personal projects that involved sports marketing or brand activation. Be specific about the skills you gained and how they can benefit Foot Locker in its marketing initiatives.

Choose a meaningful example and outline the challenge, how you approached it, and what the outcome was. This demonstrates your problem-solving skills and how you can handle pressure, which is important in an internship setting.

Show that you have done your homework. Discuss Foot Locker’s role in the sports retail market, its commitment to providing quality products, and your appreciation for the brand’s connection with the athletic community. This shows your interest in the company.

Talk about the importance of clear communication and ensuring the deliverables align with brand goals. Mention logistical aspects such as product distribution and maintaining relationships with influencers throughout the event for successful brand representation.

Emphasize your passionate interest in sports, relevant skills, and collaborative spirit. Point out your eagerness to learn and contribute to Foot Locker’s initiatives, reinforcing that you would bring value to the team while growing professionally.