Account Manager - job 1 of 4

As an Account Manager at KYTX-TV Tyler, your primary responsibilities include supporting the Account Executives with pre-sale and post-sale activities. You'll manage daily interactions with clients, helping to implement and review advertising campaigns, maintain client schedules, and take ownership of client fulfillment. You will also dive into campaign data to track audience delivery and assist in building presentations to help your team succeed.

To be successful in the Account Manager role at KYTX-TV Tyler, candidates should demonstrate strong problem-solving skills and the ability to handle multiple projects under tight deadlines. A background in marketing or communications is beneficial, along with proficiency in Microsoft applications, particularly PowerPoint and Excel. Strong written and verbal communication skills are essential, as well as the ability to work effectively both independently and as part of a team.

A typical day for an Account Manager at KYTX-TV Tyler includes interacting daily with clients and advertising agencies, supporting Account Executives, and tracking campaign results. You’ll participate in team meetings, helping brainstorm creative solutions, and ensure that client needs are met through effective communication and project management. No two days are the same, making this a dynamic and engaging position!

KYTX-TV Tyler, as part of TEGNA, offers a comprehensive benefits package that includes two medical plan options through Blue Cross Blue Shield, dental and eye care coverage, and a robust 401(k) plan with matching contributions. Employees also enjoy generous Paid Time Off, mental health support, and access to virtual healthcare services. We value our employees' health and wellness and strive to provide benefits that support their needs.

At KYTX-TV Tyler, professional growth is a priority. Account Managers are encouraged to attend sales meetings and training sessions to stay updated on products and industry trends. The collaborative culture allows for mentorship and support from seasoned professionals, enabling career development. We believe in promoting from within and providing opportunities for our team members to excel.

When prioritizing tasks as an Account Manager, think about deadlines and client needs first. Use a task management system to keep track of your projects. Focus on high-impact activities that drive revenue and enhance client satisfaction. Talk about your experience managing multiple accounts and share methods for staying organized.

In answering this question, provide specific examples of campaigns you've managed, detailing your role in planning, execution, and review. Highlight how you tracked performance with metrics like impressions or audience delivery. Showcase your ability to adapt campaigns based on performance data and client feedback.

Building strong client relationships requires active listening, consistent follow-up, and a genuine interest in their needs. Explain how you’ve tailored your communication style to meet each client's preferences and how you’ve contributed to their success, strengthening the partnership over time.

Talk about your approach to conflict resolution. Emphasize the importance of empathy, patience, and finding constructive solutions. Share a specific case when you turned a negative situation around by listening to the client, addressing their concerns, and modifying plans to meet their expectations.

Share your experience with various digital marketing tools like Google Analytics, CRM systems, or specific advertising platforms. Discuss how you’ve used these tools to measure campaign success, analyze target audiences, and optimize strategies for client satisfaction.

Show that you've researched KYTX-TV Tyler by discussing its audience demographics, local competitors, and the media landscape. Mention your understanding of how the station's multimedia solutions can impact local businesses and community engagement.

Express your enthusiasm for joining KYTX-TV Tyler by discussing its commitment to community service and innovative marketing solutions. Highlight how your career goals align with the company’s mission and values, emphasizing that you’re eager to make a difference.

Mention your sources for industry knowledge, like specific publications, forums, or events. Highlight your proactive approach by sharing experiences where you leveraged industry insights to develop creative solutions for clients.

Discuss elements like clear objectives, targeted messaging, engaging creative, and keen analysis of metrics. Share examples of successful campaigns you've been involved in and what you learned throughout the process that contributed to their success.

Describe a methodical approach to assessing performance data, gathering client input, and implementing adjustments based on findings. Stress the importance of maintaining open communication to manage expectations and foster trust, and mention a specific instance where you successfully turned a campaign around.