Associate Manager, CPG Ads & Promotions - S&O

As the Associate Manager, CPG Ads & Promotions at DoorDash, you will be responsible for leading key business objectives within the CPG Activations work stream. Your primary duties will include managing and optimizing ads products, collaborating across teams to execute seasonal campaigns, and tracking metrics such as revenue and product adoption to meet quarterly targets.

To qualify for the Associate Manager, CPG Ads & Promotions position at DoorDash, candidates should have at least four years of experience in consumer tech, marketing, e-commerce, or related fields. Strong analytical skills with proficiency in Excel, as well as experience influencing product strategy, are essential for success in this role.

The Associate Manager, CPG Ads & Promotions directly impacts DoorDash's advertising strategies by leading initiatives that drive spend and deliver value for both brand and advertiser audiences. This role involves advocating for the needs of CPG brands, executing go-to-market strategies, and ensuring product offerings are effectively introduced to the market.

Successful candidates for the Associate Manager, CPG Ads & Promotions role at DoorDash should possess strong communication and problem-solving skills, excellent analytical abilities, and a willingness to innovate. The ability to collaborate across departments and take feedback constructively is also crucial for this position.

The Associate Manager, CPG Ads & Promotions position at DoorDash offers numerous opportunities for growth, including the ability to influence product development, expand professional networks through cross-functional collaboration, and advance your career in a rapidly growing tech company that values innovation and diverse perspectives.

In answering this question, focus on specific projects or roles where you've utilized consumer tech to drive marketing strategies or enhance user engagement. Share relevant metrics or outcomes that highlight your ability to succeed in a fast-paced environment like DoorDash.

Your answer should include details on developing a campaign plan, identifying key metrics for success, collaborating with various teams for execution, and leveraging data to track performance. Show that you can think strategically and adapt plans based on real-time insights.

Discuss specific analytics tools you would use to track performance and share examples of optimizing campaigns based on audience data. It's important to convey your familiarity with data-driven decision-making and be ready to provide examples from past experiences.

Emphasize your method for assessing business impact and urgency when prioritizing tasks. Mention how you would communicate with different stakeholders to align efforts and ensure everyone's success.

Share a detailed example where you identified a market opportunity, aligned teams towards execution, and ultimately met or exceeded business objectives. Focus on the steps you took to turn strategy into tangible results.

Discuss your approach to diagnosing the issue—whether it's adjusting targets, revisiting execution tactics, or improving communication with stakeholders. Highlight the importance of agility and data analysis in resolving challenges effectively.

Provide examples of tools you’ve used for data analysis, such as Excel or SQL, and detail how you’ve translated data into actionable insights that influenced marketing strategies or product improvements.

Express the importance of data-backed insights and building relationships with both internal and external stakeholders. Highlight strategies for gathering feedback and presenting a compelling case for adjustments based on brand needs.

Point out ways to encourage open communication between teams, such as regular check-ins or collaborative planning sessions. Mention the importance of shared goals and how you would facilitate this alignment.

Share your passion for the intersection of technology and marketing, and how the fast-paced nature of the industry excites you. Discuss DoorDash’s innovative approach and commitment to diverse perspectives as key motivating factors.