Global Brand Public Relations
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
April 11, 2025Shift:
Job Description Summary:
The Director of Brand Communications is responsible for creating and executing global brand campaigns and launches for The Coca-Cola Company. Cross functional collaboration is critical, and the ideal candidate is an innovative storyteller who knows how to activate multichannel communications strategies and is passionate about music, entertainment and is voracious consumer of content.
Location: Atlanta, Georgia
What You’ll Do for Us
Develop and execute strategic PR plans to promote our brands across various media channels and in collaboration with partners.
Cultivate and maintain relationships with key reporters across industries with a focus on consumer, music and outlets that reach Gen Z.
Identify high impact executive communications opportunities to tell our brand stories through earned, owned and social channels.
Protect and enhance TCCC’s corporate reputation with key audiences through earned and social first strategies.
Coordinate with cross functional partners including our agency partners, functional leaders, legal, policy and marketing to identify opportunities and mitigate risk.
Create compelling press material including global plans and playbooks to maximize media exposure and reach key audiences.
Collaborate with internal teams to create unified brand voices across all communication channels.
Manage crisis communications and opportunities for experiential storytelling.
Measure and iterate on campaign effectiveness, providing insights and recommendations to continue evolving the brand PR function.
Qualifications & Requirements
Bachelor’s degree in English, Marketing or related field.
Minimum 8 years of experience in PR, in-house or agency.
Able to travel in the US and internationally. Up to 20% travel.
Experience launching multiple product campaigns simultaneously.
Music, entertainment, sports or creator experience preferred.
Top skillsets needed: Exceptional written and verbal communication skills, knowledge of industry trends and cutting-edge communications strategies to reach audiences through earned, owned and executive channels.
Position Details:
Hybrid work schedule - 3 days per week in person and 2 days virtual
Individual contributor role - no direct reports
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Agency Relationships, Business Communications, Community Outreach, Copywriting, Data Analytics, Digital Communications, Digital Content, Executive Communications, Media Relations, Microsoft Office, Photography, Press Releases, Public Policies, Public Relations (PR), Search Engine Optimization (SEO), Social Media, Speech Writing, Strategic Communication Planning, Sustainability Communications, User Experience (UX), Video Editing, VideographyPay Range:
$162,800 - $186,900Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Join the Coca-Cola Store as a Retail Sales Associate and become part of a vibrant team focused on delivering an exceptional guest experience.
We're looking for a Strategic Commercial Leader to drive media procurement initiatives within the North America marketing team.
As a Field Marketing Manager at CSL Plasma, you'll lead strategic marketing efforts to drive donor acquisition and community engagement from a remote position within the U.S.
Join the Utah Jazz as a Marketing Intern and gain hands-on experience in sports marketing while contributing to exciting initiatives.
Join Superior Hospice of Laredo as a hospice Marketer, connecting with the community and facilitating the growth of essential healthcare services.
As a Senior Analyst at T. Rowe Price, you'll spearhead social media content initiatives within a vibrant and inclusive team culture.
Join Regard as a Product Marketing Manager to lead innovative marketing strategies that transform healthcare delivery.
Timmons Group, a top engineering and technology firm, is looking for a dynamic Marketing Proposal Manager to lead collaborative marketing efforts in Raleigh, NC.
Shape the future of loyalty strategy at PAR Technology as their new Director of Loyalty Strategy & Execution.
Join Boys & Girls Clubs of America as the Senior Manager of Social Media & Content Strategy to shape engaging content that empowers youth and drives community impact.
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and...
73 jobsSubscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
