Account Executive, Partnership Activation

The Account Executive, Partnership Activation at Florida Panthers is responsible for managing corporate partnerships by overseeing the activation, fulfillment, and renewal processes. This role includes developing customized marketing programs, coordinating tickets and events, and ensuring seamless delivery of agreed-upon partner assets. In addition, the executive will liaise with internal teams and analyze campaign effectiveness to provide valuable insights to partners.

To apply for the Account Executive, Partnership Activation position at Florida Panthers, you should have a Bachelor’s Degree or an equivalent combination of education and work experience. Additionally, 3-5 years of experience in activating sports sponsorships is essential. Strong organizational skills, proficiency in CRM systems, and experience with Microsoft Office are also required to succeed in this role.

The Account Executive plays a critical role in supporting corporate partners by managing day-to-day relationships and ensuring that their marketing needs and objectives are met. This includes developing tailored activation strategies, coordinating events, and analyzing the success of campaigns. By delivering exceptional service, the Account Executive helps partners maximize their investment and achieve their business goals.

Success as an Account Executive, Partnership Activation at Florida Panthers relies on excellent communication and interpersonal skills to manage partner relationships effectively. Strong organizational skills are also crucial since this role involves juggling multiple projects simultaneously. Additionally, problem-solving abilities and experience with data analytics will help enhance partner relationships and contribute to the organization's goals.

As an Account Executive, Partnership Activation at Florida Panthers, you'll work in a vibrant and dynamic environment at Amerant Bank Arena. The role demands flexibility, with the need for evening and weekend shifts during events. Being part of a dedicated team that values diversity and inclusion, you'll find a supportive atmosphere where collaboration and innovation thrive.

When answering this question, share specific examples of past experiences in activating sponsorships. Highlight agreements that you managed, marketing programs you developed, and the impact of your activation on the partner’s objectives, showcasing your ability to drive results.

To effectively answer this, describe your approach to prioritization. Discuss any tools or methods you use to stay organized, such as project management software or spreadsheets, and illustrate your ability to communicate with partners about timelines and expectations.

In responding to this question, outline the steps you take for onboarding. Discuss initial meetings, understanding partner goals, setting clear expectations, and ensuring a seamless transition to your management team. Highlight the importance of communication during this phase.

Discuss how you would listen to the partner’s concerns, express empathy, and work proactively to find a resolution. Highlight your problem-solving skills and willingness to adapt strategies to meet the partner's needs while maintaining a positive relationship.

Talk about various metrics such as reach, engagement, ROI, and partner satisfaction. Explain how you utilize data analytics to assess program effectiveness and how you provide actionable insights to partners to improve their overall experience.

Use this opportunity to share a specific example of a marketing program you created. Detail the objectives, strategies you implemented, and the results achieved, emphasizing your role in facilitating the partnership's success.

Discuss the importance of interdepartmental collaboration and your methods for engaging with teams such as finance, community relations, and marketing. Present how you ensure alignment and communication to effectively execute partnership activities.

Share your experience with CRM platforms and detail how you leverage these tools for tracking partner interactions, managing accounts, and reporting. Discuss how CRM systems boost your efficiency and aid in meeting partner needs.

Describe your methods for staying current on industry trends, such as regularly reading industry publications, attending webinars, and participating in networking events. Emphasize your commitment to continuous learning and adapting strategies to benefit partners.

Reflect on what drives you professionally. Share insights into your passion for building relationships, your desire to help partners succeed, and how being part of a winning organization like Florida Panthers enhances your motivation.