Viator, a Tripadvisor company, is seeking a Principal Email Marketing Manager with 5+ years of experience to join our B2B team. The ideal candidate will drive best-in-class email marketing campaigns and bring creativity and analytical skills to the role.
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Skills
5+ years of experience in email marketing in a B2B environment
Knowledge of B2B CRM practices and email compliance
Expertise in Marketo and A/B testing methodology
Strong communication and collaboration skills
Project management and analytical skills
Responsibilities
Develop and deploy lifecycle trigger automations, adhoc promotions, and engagement campaigns
Translate business goals into accurate delivery requirements
Create marketing campaigns using Marketo, including building nurture programs and A/B testing
Collaborate with product, marketing, and sales teams to improve email effectiveness
Build analytics and reporting framework to drive measurable improvement
Education
No specific educational requirement mentioned
Benefits
Competitive compensation packages including base salary, annual bonus, and equity
Remote-friendly approach with flexibility
Flexible schedule and work-life balance ingrained in culture
Various lifestyle benefits, travel perks, and employee assistance programs
To read the complete job description, please click on the ‘Apply’ button
Tripadvisor is the world's largest travel guidance platform that assists hundreds of millions of people each month become better travelers, from planning to booking to taking a trip.