Email Marketing Lead

As the Email Marketing Lead at this telehealth clinic, you will be responsible for owning the entire email program. This involves crafting and executing email campaigns, analyzing performance metrics, and ensuring the email tech stack runs smoothly. You'll leverage your experience to set up meaningful tests, understand attribution models, and improve processes for maximum effectiveness.

Candidates looking to apply for the Email Marketing Lead position should have at least 5 years of experience in email marketing, along with proficiency in email automation and a solid understanding of metrics that matter for campaign success. Experience in fast-paced environments and the ability to juggle multiple brand voices will be highly beneficial.

The Email Marketing Lead position offers a competitive salary ranging from $24k to $45k annually, in addition to benefits that include comprehensive medical insurance, generous paid time off, personal wellness budgets, and the provision of necessary work equipment.

Yes, the Email Marketing Lead position is fully remote. Working hours are approximately 9am to 5pm EST, allowing for flexibility while aligning with the company's operational needs across different time zones.

In addition to the core requirements, skills such as strategic thinking, the ability to thrive in a high-growth environment, and a track record of email marketing innovation are advantageous for the Email Marketing Lead role. Experience with managing multiple brand voices will also set you apart from other candidates.

When crafting an email marketing strategy, I focus on understanding our audience deeply and segmenting lists for personalized content. I prioritize measurable objectives, align campaigns with broader marketing goals, and continuously analyze performance to refine our approach.

Success can be measured using various metrics, including open rates, click-through rates, conversion rates, and return on investment. I also consider subscriber engagement over time and use A/B testing to improve future campaigns.

If I notice a significant drop in performance, I investigate the issue by analyzing metrics and feedback. This involves reviewing the subject lines, content, send times, and audience targeting, and making the necessary adjustments. I believe that continuous testing and optimization are key.

I have hands-on experience with several email marketing platforms, including Mailchimp, HubSpot, and Klaviyo, as well as automation tools like ActiveCampaign. I'm comfortable troubleshooting and optimizing the tech stack to ensure seamless campaign execution.

One campaign I successfully led focused on re-engaging inactive subscribers. By segmenting the audience based on prior engagement and crafting compelling, personalized content, we achieved a 30% increase in open rates and a significant boost in conversions.

I regularly read industry blogs, attend webinars, and participate in online communities to stay informed about the latest trends and best practices. Networking with other professionals also provides valuable insights and fresh ideas.

Audience segmentation is crucial for targeting specific groups effectively. By understanding demographics, behaviors, and interests, I can tailor messages that resonate with different segments, thereby increasing engagement and conversion rates.

I use tools like ActiveCampaign and HubSpot to automate campaigns based on various triggers, such as user behavior or lifecycle stages. Automation helps deliver personalized content at the right time, enhancing user experience and driving conversions.

To improve open rates, I focus on crafting engaging subject lines, sending emails at optimal times, and personalizing content. Testing different approaches and using clear, actionable language can also significantly impact engagement.

I stay informed about email marketing laws, such as GDPR and CAN-SPAM, and ensure our practices align with them. This involves providing clear opt-in processes, respecting user preferences, and offering easy ways to unsubscribe.