Web & Content Manager (f/m/d)

The Web & Content Manager at Doka is responsible for maintaining and managing the company website, ensuring all content is up-to-date and engaging. This includes overseeing SEO optimization, handling localization of content, and managing email marketing campaigns. Additionally, the role involves organizing our picture database for easy access by marketing teams and driving digital marketing initiatives to enhance online visibility.

To apply for the Web & Content Manager position at Doka, candidates should have at least 3 years of professional experience in online marketing or an online agency business. A strong familiarity with CMS/DX platforms, SEO best practices, and email marketing tools is essential. Additionally, good analytical skills, strong communication, and organizational abilities are crucial for success in this role.

Doka is committed to continuous growth and offers various training opportunities for its employees, including those in the Web & Content Manager position. We promote a culture of performance and creativity, enabling our team members to optimize their skills and adapt to new digital challenges, ensuring professional development in an international environment.

A Web & Content Manager at Doka should be familiar with various digital marketing tools, particularly CMS/DX platforms for website management, email marketing tools for campaign execution, and analytics tools for data analysis. Openness to utilizing digital technologies and AI to improve workflows is also essential for adapting to and maximizing new opportunities.

The working environment for a Web & Content Manager at Doka is dynamic and supportive, focused on high performance and continuous development. With flexible working hours and the possibility of remote work, employees can enjoy a balanced work-life situation. The international setting of the company encourages collaboration with diverse teams across multiple locations.

To ensure content is engaging and updated, I would conduct regular reviews of existing content, aligning it with current marketing strategies and industry trends. This would involve collaborating with internal stakeholders to gather insights and implementing SEO best practices to boost visibility.

In my previous role, I handled end-to-end email marketing campaigns, including content creation, segmentation, and performance analysis. I utilized tools to measure open rates and engagement, allowing me to optimize future campaigns and drive better results.

I would implement on-page SEO strategies, such as keyword optimization, writing compelling meta descriptions, and ensuring mobile-friendliness. Additionally, I would enhance our internal linking structure and regularly update content to keep it relevant and ranking well in search engines.

I prioritize tasks based on urgency and importance, utilizing project management tools to keep track of deadlines and responsibilities. Effective communication with team members allows me to delegate and collaborate efficiently, ensuring that we meet our objectives on time.

In a previous position, we struggled with low engagement rates on our digital content. I initiated a content audit and engaged with our audience through surveys to gather feedback. By implementing changes based on their input, we significantly improved our engagement and reach.

I stay updated on digital marketing trends by following industry blogs, attending webinars, and participating in professional networks. This helps me remain aware of new tools and best practices that can enhance my work and contribute to the team's success.

I consider CMS platforms, Google Analytics, and SEO optimization tools like SEMrush or Ahrefs essential for effective website management. These tools help streamline content updates and provide valuable analytics for improving website performance.

I have extensive experience using CMS platforms such as WordPress and Drupal, where I have managed content creation, editing, and publishing. My familiarity with these systems allows me to navigate them efficiently while ensuring adherence to best practices.

Data analysis is crucial in my marketing strategy as it helps measure the effectiveness of campaigns and identify areas for improvement. Insights from data inform future strategies, enabling informed decisions that drive better engagement and results.

For localization, I would conduct thorough market research to understand cultural nuances and language requirements. Collaborating with local teams or language specialists ensures that the content resonates with the target audience while maintaining the brand's voice and message.