CRM Coordinator

United States/Remote

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

• Create, launch and maintain scalable and data driven cross-channel marketing campaigns
• Work with the Senior CRM Manager to execute the Underdog user lifecycle engagement strategy
• Engage, convert, and increase the LTV of new and existing UD users
• Enhance user segmentation, targeting, and contact strategies to maximize conversion rate
• Analyze campaign performance and continually optimize strategies
• Leverage automation tools to develop continued transactional, promotional, and evergreen user content strategies

Who you are:

• A marketer with 1-3 years of experience managing lifecycle marketing or digital marketing campaigns
• A creative problem solver and analytical thinker
• A strong communicator and storyteller
• Highly organized, efficient and time conscious
• Strong attention to detail
• Technically savvy and able to pick up new tools quickly 

Even better if you have:

• Experience using the Braze suite of products
• Email coding/HTML abilities
• Experience managing push notifications and/or SMS text message campaigns
• 
  

Our target starting base salary range for this position is between $63,000 and $70,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

#LI-REMOTE