Sales Development Representative Team Lead (APAC)

The Sales Development Representative Team Lead at Unlimit is responsible for leading the APAC SDR team, developing outbound strategies to generate leads, collaborating with sales and marketing teams, and identifying new market opportunities. This role also involves setting KPIs, coaching team members for success, and ensuring the effective communication between SDRs and sales teams to optimize conversion rates.

To excel as the Sales Development Representative Team Lead at Unlimit, candidates should have 5-10 years of experience in SDR or similar roles, preferably within the FinTech or payments sectors. Proven leadership capabilities, a strong understanding of the APAC market, and excellent communication skills in both English and Chinese are essential for success in this position.

The Sales Development Representative Team Lead actively contributes to Unlimit's growth by spearheading lead generation efforts, fostering key partnerships, and expanding market presence in the APAC region. By developing solid outbound strategies and monitoring team performance, this role ensures that Unlimit remains competitive and responsive to market changes.

At Unlimit, the work culture is collaborative and supportive, allowing the Sales Development Representative Team Lead to thrive. The team-oriented environment fosters innovative thinking and encourages active participation in decision-making processes, making it an exciting place to grow your career within the financial infrastructure sector.

The Sales Development Representative Team Lead at Unlimit can expect numerous career growth opportunities, including mentoring roles, leadership expansion, and potential advancement within the company. As Unlimit continues to grow and innovate, there are ample chances to take on new responsibilities and develop professionally.

To effectively lead and motivate the SDR team at Unlimit, I would establish clear goals and expectations, provide ongoing coaching and feedback, and create an open environment where team members feel comfortable sharing ideas and challenges. Regular team meetings and individual check-ins would also help maintain motivation and focus on performance.

Identifying new market opportunities in the APAC region involves a thorough analysis of market trends, customer needs, and competitor offerings. Engaging with local stakeholders, gathering data from industry reports, and leveraging my existing network would also be instrumental in pinpointing areas for growth.

I have extensive experience using CRM tools such as Salesforce for tracking sales activities, managing leads, and analyzing customer data. I utilize these tools to streamline processes, ensure accurate forecasting, and enhance team collaboration, which ultimately helps in achieving sales targets.

Success for an SDR team at Unlimit can be measured by achieving set KPIs, generating a consistent pipeline of qualified leads, and maintaining strong communication with the sales team. Additionally, successful collaboration with marketing to improve the customer journey is essential for the team's overall success.

When facing underperforming SDR team members, I prioritize one-on-one meetings to understand the root causes of their performance issues. Together, we can create a personalized improvement plan, with targeted training and support to help them get back on track while reinforcing a culture of accountability.

Collaboration with the marketing team is vital for effective lead generation as it allows for aligned messaging, insights into target audiences, and sharing valuable content that captures interest. Joint efforts can enhance the overall strategy and improve the quality of leads generated for the sales team.

To stay updated on Unlimit’s product offerings and competitive landscape, I regularly review market research reports, attend industry webinars, and participate in relevant workshops. I also maintain open communication with product teams to gain insights on new features and updates that can be shared with the SDR team.

Key attributes of a successful SDR include a strong work ethic, resilience, effective communication skills, adaptability, and the ability to analyze customer needs. These qualities enable SDRs to engage effectively with potential clients and navigate challenges in the competitive landscape.

In a previous role, I led a targeted outreach campaign that utilized personalized messaging and segmented lead lists. This campaign resulted in a 30% increase in qualified leads within three months, strengthening our sales pipeline and contributing to higher overall conversion rates.

I define and monitor KPIs for the SDR team by first aligning them with overall sales objectives. Common KPIs include lead generation numbers, conversion rates, and response time metrics. Regular monitoring and reporting help track progress and enable timely adjustments as needed to drive results.