Group Product Marketing Manager

As a Group Product Marketing Manager at Vanta, your key responsibilities will include defining and managing the go-to-market strategy for our GRC offering, crafting differentiated messaging, and enabling Sales and Customer Success teams with compelling marketing collateral. Your role will also involve collaborating with multiple teams to create effective campaigns that drive awareness and adoption, while ensuring a focus on customer insights to influence product development.

To excel as a Group Product Marketing Manager at Vanta, candidates should have at least 7 years of Product Marketing experience, ideally with a focus on B2B SaaS. While security or compliance experience is beneficial, it is not mandatory. The role demands a strong background in collaborating with Product, Sales, and Marketing teams, alongside the ability to balance multiple projects in a fast-paced environment.

At Vanta, we prioritize professional growth for our Group Product Marketing Manager by fostering a collaborative environment that encourages curiosity and innovation. You'll have access to mentorship from experienced team members and opportunities to lead significant projects. Additionally, we offer industry-competitive compensation, health benefits, and professional development resources to further enhance your skills.

Success as a Group Product Marketing Manager at Vanta involves effectively defining market strategies that lead to increased customer adoption while fostering strong relationships with Sales and Customer Success teams. You’ll succeed by crafting tailored messaging that resonates with our audience, tracking and optimizing marketing KPIs, and continuously integrating customer feedback into your marketing endeavors.

At Vanta, the culture is centered around kindness, inclusiveness, and teamwork. As a Group Product Marketing Manager, you'll be part of a supportive environment that values open communication, empathy, and personal growth. We believe in celebrating diversity and creating a space where all employees feel valued and empowered to thrive.

In your response, emphasize any past roles where you created or managed a go-to-market strategy, detailing the steps you took, the challenges you faced, and how your strategy impacted sales outcomes. Specific examples will demonstrate your practical knowledge and ability to think strategically.

Explain your research process for understanding customer needs and market trends, and how you translate this data into compelling messaging. Provide examples of successful campaigns you've developed in the past, highlighting how you tailored messages specifically for varying target audiences.

Discuss your approach to cross-functional collaboration, providing specific examples of how you have worked with Product and Sales teams to launch successful products. Highlight your ability to align marketing initiatives with broader business goals and your skills in communication and project management.

Talk about your experience in analyzing marketing metrics, what tools you've used for tracking performance, and how you incorporate quantitative insights into refining your strategies. Sharing specific data-driven decisions you've made in prior roles will strengthen your answer.

You're expected to be proactive in your market research. Describe any methods or tools you use to stay ahead of industry developments and competitor positioning. Highlight how you’ve turned competitive insights into actionable strategies in your previous roles.

Select a project that highlights your project management skills. Discuss the challenges involved, the steps you took, and how you achieved the project objectives while keeping stakeholders informed and engaged throughout the process.

Research Vanta's GRC offerings thoroughly and be ready to articulate what makes them unique. Discuss how you would leverage these unique selling points in your marketing strategy and connect them back to customer needs.

Detail methods you use to gather and analyze customer feedback, whether through surveys, interviews, or engagement metrics. Describe how this feedback influenced your past marketing campaigns and how you aim to maintain a customer-centric approach.

Highlight the significance of empathy in understanding customer pain points and needs. Share examples of how empathy has informed your messaging, product development recommendations, or marketing strategies in past roles.

This is your chance to express genuine enthusiasm for Vanta's mission and vision. Discuss how your values align with the company's, what excites you about the position and how your experience would contribute to the team and the overall goal of securing consumer data.