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CRM Automation Analyst - Leafio

Company Description

Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.

Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.

Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running – with revenue growth of over 26,000% and 9,000% – Montu is now the largest business of its kind outside North America.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

Reporting to the CRM Manager - Leafio, the role of a CRM Automation Analyst is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention.

The CRM Automation Analyst will be responsible for ensuring marketing and CRM campaigns are built, QA’d and delivered on time.

This role will also analyse and report on campaign performance data to improve and optimise key metrics and campaigns.

 

Key Responsibilities: 

 

Delivery and Execution 

  • Work collaboratively with business stakeholders interpreting brief requirements for delivery.

  • Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery. 

  • Manage the scheduling, building, copy,  testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.

  • Manage delivery progress in workflow tools and team channels.

 

Marketing Automation 

  • Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.

  • Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.

  • Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures,  including data management, privacy standards and system updates.

  • Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.

 

Customer Data Analysis and Reporting

  • Utilise multiple data sources to generate insights and understand results.

  • Utilise data to segment and target audiences effectively, personalising communications. 

  • Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.

  • Analyse campaign data to identify trends and provide insights.

  • Report on key performance insights and propose future improvements for review.

 

Data governance and compliance 

  • Safeguard the brand through Privacy and SPAM act compliance and best practice. 

  • Stay up to date on legislation changes and educate stakeholders.

  • Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.

  • Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

 

Braze Super User

  • Be a Braze expert, guiding internal stakeholders on platform utilisation and optimisation.

  • Leverage Braze’s full capabilities to enhance technical performance and personalisation.

  • Ensure that technical problems (including across platforms) are resolved efficiently, minimising any disruption to campaign execution for the CRM team.

 

Objectives and Key Results (OKRs) 

  • Deliver on individual and set team OKRs as determined by the business 

 

Qualifications

You love the opportunity to innovate, have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change, and to scale, at a pace. 

In addition to these foundations, you will have:

  • Demonstrated experience working in CRM, lifecycle or marketing automation roles. 

  • Experience in building/modifying email templates with HTML and CSS.

  • Experience in Braze and SQL is essential.

  • Experience with accurately interpreting briefs, thinking critically on the best way to achieve campaign outcomes, and building high quality, innovative campaigns. 

  • Excellent attention to detail with a data driven mindset.

  • Effective collaboration skills with high level interpersonal and communication skills. 

  • Experience in reporting & performance monitoring frameworks for marketing automation.

Additional Information

 You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.

We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:

  • Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
  • Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
  • The freedom of a full-time, work-from-home role.
  • Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
  • Mental health support through our wellbeing platform, Unmind.
  • A private health insurance discount through Medibank.
  • Up to 8 weeks of paid parental leave.
  • Swag kits to celebrate key milestones in your journey with us.
  • Enhancing your home office with our ergonomic equipment reimbursement benefit.
  • Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

#LI-CW1 #LI-Remote

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

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CEO of Montu
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Christopher Strauch
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Average salary estimate

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$90000K

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What You Should Know About CRM Automation Analyst - Leafio, Montu

If you're looking for a dynamic role in a thriving company, the position of CRM Automation Analyst at Leafio might be your perfect match! Leafio is a cutting-edge health tech company under Montu, based in Sydney, Australia, and is known for its innovative work in alternative health services. In this fully remote role, you’ll collaborate closely with the CRM Manager to develop, execute, and continuously refine multi-channel campaigns designed to activate, engage, and retain customers. You’ll be responsible for ensuring that our marketing messages are delivered seamlessly and on time, providing crucial analytical support to enhance our strategies. As a CRM Automation Analyst, your technical skills will be tested as you configure complex data-driven journeys, manage our CRM tools, and dive into data analysis to uncover insights and trends that will shape our future campaigns. We value problem solvers with a keen eye for detail and a knack for using data to drive decisions. If you have experience with Braze, SQL, and a vibrant passion for marketing automation, you’ll thrive in our agile team where your contributions directly impact patient care and innovation in the health sector. Plus, enjoy perks like co-working space access, flexible remote work options, and ongoing professional development opportunities as part of Montu’s drive for growth and excellence. Join us in making a difference in healthcare through technology!

Frequently Asked Questions (FAQs) for CRM Automation Analyst - Leafio Role at Montu
What are the key responsibilities of a CRM Automation Analyst at Leafio?

As a CRM Automation Analyst at Leafio, you will be focused on the execution and optimization of multi-channel marketing campaigns. Your key responsibilities include collaborating with business stakeholders for clear delivery expectations, scheduling and managing campaigns, configuring data-driven journeys, providing technical support for CRM tools, analyzing and reporting on campaign data, ensuring compliance with privacy standards, and being a Braze super user to guide stakeholders on platform utilization.

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What qualifications are required for the CRM Automation Analyst role at Leafio?

To excel as a CRM Automation Analyst at Leafio, you should have hands-on experience in CRM or marketing automation roles, strong technical skills in Braze and SQL, and experience building/modifying email templates using HTML and CSS. Demonstrated critical thinking to interpret briefs and ensure successful campaign outcomes, along with excellent attention to detail and collaboration skills, will also be crucial for success in this role.

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How does Leafio support the personal and professional growth of a CRM Automation Analyst?

Leafio, as part of Montu, provides robust opportunities for personal and professional growth for its CRM Automation Analysts. You'll gain access to the Greenhouse learning platform offering SAGED courses, discounts with over 450 retailers, and various well-being programs. Additionally, employees can leverage resources for continuous learning and career advancement within a high-growth tech environment.

Join Rise to see the full answer
What can a CRM Automation Analyst expect in terms of work culture at Leafio?

At Leafio, you can expect a collaborative and agile work culture that encourages innovation and values each team member's contributions. The company promotes a dynamic environment where your ideas can directly influence business outcomes. A strong emphasis on team spirit and employee well-being, including remote work options and mental health support, makes Leafio a rewarding place to build your career.

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What tools will I be using as a CRM Automation Analyst at Leafio?

As a CRM Automation Analyst at Leafio, you'll primarily work with CRM and marketing automation tools, particularly Braze. Additionally, you'll utilize data analysis platforms to derive insights from campaign performance and customer data, allowing you to refine and optimize marketing strategies effectively.

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Common Interview Questions for CRM Automation Analyst - Leafio
Can you describe your experience with CRM and marketing automation tools in the role of a CRM Automation Analyst?

When answering this question, be specific about the CRM and marketing automation tools you've worked with, focusing on your practical experience with Braze and your ability to configure data-driven journeys. Discuss the impact of your contributions on campaign performance and customer engagement.

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How do you ensure compliance with privacy standards when executing marketing campaigns?

In your response, highlight your understanding of privacy legislation such as the Privacy Act and how you apply those principles when managing customer data. Mention your experience with data governance practices and how you have safeguarded customer consent in previous campaigns.

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What strategies do you employ to analyze campaign performance and drive optimizations?

Discuss specific analytical methods, such as A/B testing and the use of analytics tools, that you’ve implemented to track campaign performance. Emphasize your ability to identify trends and make data-driven recommendations for future campaigns.

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Can you give an example of a successful multi-channel campaign you led as a CRM Automation Analyst?

Prepare a concise narrative about a particular multi-channel campaign you managed or contributed to. Highlight your role, the tools you used, the objectives, the results you achieved, and the lessons you learned.

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How do you handle tight deadlines while managing multiple campaigns at Leafio?

Explain your approach to project management and prioritization. Share techniques you’ve used to stay organized and ensure timely delivery of campaign components, such as workflow tools or checklists.

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What is your process for collaborating with stakeholders to ensure campaign success?

Illustrate how you engage with stakeholders to gather requirements, clarify expectations, and ensure alignment on project goals. Mention any specific strategies or communication tools that help you maintain strong team relationships.

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How have you utilized customer data to personalize communications in your marketing campaigns?

Share your experience with leveraging customer segmentation and personalization tactics in CRM campaigns. Discuss specific tools or methodologies you’ve employed to enhance customer engagement through tailored messaging.

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What do you find most challenging about working with marketing automation systems, and how do you overcome these challenges?

Provide insight into common challenges you have faced when working with marketing automation systems, such as technical issues or data discrepancies. Discuss how you manage these obstacles, including any past experiences that demonstrate your problem-solving skills.

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Explain how you stay updated on current trends and advancements in CRM and marketing automation.

Describe your commitment to continuous learning, such as following industry blogs, participating in webinars, or attending relevant courses. Mention specific sources or communities you engage with to remain informed about the evolving landscape.

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How do you encourage a test-and-learn culture within your CRM team?

Talk about the importance of experimentation in marketing. Share methods you've used to foster a culture where team members feel encouraged to test new strategies and learn from campaign outcomes, explaining how this culture drives continuous improvement.

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DATE POSTED
December 23, 2024

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