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Director of Brazilian Markets

The Director of Brazilian Markets is responsible for identifying growth opportunities for the company and forming strategic partnerships to support and increase our presence in Brazilian markets. Reporting to the VP of Northeast Sales and Head of National Non-LAC Sales, the director’s role also involves building business networks, improving the company’s relationships with payer partners through top quality service delivery, and service representation. Working closely with internal business stakeholders in IT, sales, marketing, finance, operations, and compliance they will guide the Brazil Business Solutions team. Coordinating with Viamericas commercial teams, grow existing relationships, develop new relationships, and negotiate improved terms with partners in the assigned territories. With the goal of achieving the established company KPR4 goals (Ex. growth, profitability, market share, etc.), they will gather market conditions and intelligence, develop action plans, and coordinate their implementation with internal departments.


Duties and responsibilities

  • Sales:
  • Achieve budget targets across all Key Performance Revenue Streams (KPRS), ensuring financial growth.
  • Expand market share for US, outbound remittances for Brazil, leveraging strategic initiatives to drive business growth.
  • Increase the number of high-quality, productive agencies, focusing on long term partnerships and operational efficiency.
  • Build and maintain the Brazil sales team by selectively recruiting top talent to ensure optimal performance and success.
  • Visit prospective and active agencies for business development purposes.
  • Explore viability of digital channel for Brazil market.
  • Customer Service:
  • Lead, mentor, and manage the Brazil Business Solutions Team, ensuring alignment with company goals and fostering culture of high performance and collaboration.
  • Foster and work to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
  • Liaise closely with business users and build good rapport.
  • Build cross-functional teams to guide and nourish sustainable, long-term growth.
  • Build and oversee a high performing Brazil customer service team, ensuring exceptional service and customer satisfaction.
  • Business Strategy:
  • Evaluate potential solutions and make recommendations to resolve business problems.
  • Identify and recommends new services.
  • Propose and develop strategic partnerships.
  • Help to shape the company’s long-term objectives for the Brazilian market. 
  •  Advise on product development and distribution and promotion strategies.
  • Pricing
  • Monitor competitive pricing and exchange rates as needed for the Brazilian market.
  • Collaborate in growing the volume of transactions and increase profitability.
  • Participate in the development of promotional pricing programs for Brazil.
  • Collaborate with any marketing projects.
  • Manage and negotiate foreign exchange transactions/rates with Brazil payer partners, optimizing terms and ensuring cost effective solutions.
Information Security Responsibilities
  • Make sure you and your team read, acknowledge and comply with Viamericas’ Staff Information Security Policy.
  • Make sure you and your team attend periodic Information Security training provided by Viamericas’.
  • Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc.


Qualifications
  • Bachelor’s degree in business, marketing, or equivalent
  • Minimum 7 years of working experience in the International Money Transfer Industry.
  • Proven experience in managing and leading teams, particularly in a cross-cultural context.
  • In depth understanding of the Brazilian business environments, including financial regulations, markets dynamics, and customer behavior.
  • Proven experience identifying, developing, and implementing effective business strategies.
  • Experience with go-to-market strategies and execution of product launches.
  • Excellent communication skills and extensive experience working with technical teams and management.
  • Team player with excellent collaboration skills.
  • Strong analytical skills and ability to work independently as well as in a team environment.
  • Proficient in Office Productivity tools (MS Office, Salesforce a plus)
  • Bi-Lingual English/Portuguese


Working Conditions
  • This position will be 50% remote (from home) and 50% in the field. Frequent travel, up to 50 % (foreign and domestic) is required.


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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director of Brazilian Markets, Viamericas

As the Director of Brazilian Markets at Viamericas in Brooklyn, New York, you will be stepping into an exciting leadership role focused on unlocking growth opportunities and establishing strategic partnerships within the vibrant Brazilian markets. You'll report directly to the VP of Northeast Sales and play a pivotal part in enhancing our company’s relationships with payer partners through exceptional service delivery. A key component of this role involves working closely with internal teams in IT, sales, marketing, finance, operations, and compliance to guide our Brazil Business Solutions team toward achieving our ambitious goals. You'll leverage your expertise to expand our presence in the Brazilian outbound remittance space by driving initiatives that enhance market share and profitability. Your responsibilities will include building a high-performing sales team, visiting potential agencies, and exploring new digital channels to optimize business growth. Additionally, you will foster a collaborative culture, ensuring our team aligns with Viamericas' overarching goals while delivering exceptional customer service. With a keen eye for market dynamics, you will evaluate competitors, recommend pricing strategies, and participate actively in promotional projects to boost transaction volumes. The position requires not only a solid background in the International Money Transfer Industry, but also a deep understanding of the Brazilian business landscape, making your role crucial in shaping the company’s future objectives for this vibrant market.

Frequently Asked Questions (FAQs) for Director of Brazilian Markets Role at Viamericas
What are the main responsibilities of the Director of Brazilian Markets at Viamericas?

The Director of Brazilian Markets at Viamericas is responsible for identifying growth opportunities, forming strategic partnerships, and overseeing the Brazil Business Solutions team. This includes achieving budget targets, expanding market share in the US outbound remittance field, building high-quality sales teams, and ensuring exceptional customer service delivery.

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What qualifications are required for the Director of Brazilian Markets at Viamericas?

Candidates for the Director of Brazilian Markets position at Viamericas should possess a Bachelor’s degree in business or marketing and have at least 7 years of experience in the International Money Transfer Industry. Proven team management skills, in-depth understanding of Brazilian market dynamics, and bi-lingual proficiency in English and Portuguese are also essential for this role.

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What experience is beneficial for the Director of Brazilian Markets position at Viamericas?

Experience in managing and leading cross-cultural teams, developing effective business strategies, and executing go-to-market plans is beneficial for the Director of Brazilian Markets role at Viamericas. A strong background in financial regulations and customer behavior in the Brazilian market is also advantageous.

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How does the Director of Brazilian Markets influence the company's growth at Viamericas?

The Director of Brazilian Markets directly influences Viamericas' growth by implementing strategic initiatives that enhance market presence, boost profitability, and expand transaction volumes. This position plays a key role in establishing strong partnerships and driving effective business strategies tailored to the Brazilian market.

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What type of work environment can the Director of Brazilian Markets expect at Viamericas?

The Director of Brazilian Markets at Viamericas will experience a flexible work environment with 50% remote work combined with field responsibilities. Frequent travel, both domestically and internationally, is required, allowing for engaging networking opportunities and exploration of the Brazilian market.

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Common Interview Questions for Director of Brazilian Markets
How would you approach identifying growth opportunities in the Brazilian market?

I would conduct thorough market research to identify customer needs and trends within the Brazilian market. Engaging with local stakeholders to gather insights on competitive forces while analyzing data will guide the development of targeted strategies for growth.

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Can you describe your experience with building strategic partnerships?

In my previous role, I successfully formed partnerships by identifying mutual goals and developing comprehensive proposals that addressed both parties' needs. This collaborative approach has led to long-term, fruitful partnerships that aligned with our business strategies.

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What strategies would you employ to expand Viamericas' market share in Brazil?

I would leverage digital channels, enhance agency relationships, and develop localized marketing campaigns designed to resonate with Brazilian customers, focusing on delivering exceptional customer service while driving profitable growth.

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How would you lead a cross-functional team to ensure alignment with company goals?

I believe in fostering open communication and collaboration among team members by setting clear objectives and regular check-ins. I would encourage a culture of shared insights and ideas to ensure everyone is aligned with our overarching goals.

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What methods would you use to analyze the competitive landscape in the Brazilian market?

I would utilize a variety of market research tools and techniques, including competitor analysis, customer surveys, and financial performance metrics. By staying up-to-date on industry trends, I can identify strengths and weaknesses within the competitive landscape.

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How do you prioritize tasks and deadlines in a fast-paced environment?

I prioritize tasks based on their impact on business objectives and deadlines. I use project management tools to track progress and remain adaptable, adjusting priorities as necessary to accommodate emerging challenges or opportunities.

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What experience do you have with negotiating terms with partners?

I have extensive experience negotiating terms where I focus on creating win-win scenarios. Understanding each party's goals allows me to present value-driven proposals that underline the benefits of partnership while securing favorable terms.

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Describe a successful initiative you led in the International Money Transfer sector.

I successfully led a campaign to enhance our digital channels, which resulted in a 30% increase in transactions. This initiative involved collaborating with marketing and compliance teams to ensure that all new service offerings adhered to regulations while meeting customer demands.

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How do you ensure your team aligns with Viamericas' culture and values?

I emphasize open dialogue about company values during team meetings and promote initiatives that demonstrate our commitment to these values. I also recognize and reward behaviors that exemplify our culture, fostering an environment of accountability and collaboration.

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How would you handle underperformance in your team?

I would engage in one-on-one discussions with the team member to understand their challenges. Together, we would create a development plan that addresses any gaps in skills or resources while setting clear performance expectations and providing support throughout the process.

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Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and top-up services at thousands of agent locations across the United States, and over 100,000 locations in 80 countries...

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Full-time, hybrid
DATE POSTED
January 11, 2025

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