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Creative Strategist - Growth

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.


Team


Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.


Role


Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps—identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You’ll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact.


Responsibilities
  • Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads.
  • Define guidelines, priorities, and execution standards of the production a weekly basis.
  • Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks.
  • Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early.
  • Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation.
  • Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products).
  • Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams.
  • Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact.
  • Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent.


Profile
  • Proven experience in a similar role, strategy consulting, or product/creative marketing.
  • Ability to envision, articulate, and document compelling creative strategies.
  • Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals.
  • Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance.
  • Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans.
  • Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way.
  • Fast learner with a versatile mindset, eager to innovate and iterate.
  • Demonstrated track record of leading high-impact, cross-functional projects.
  • You thrive in an environment that values candor, freedom, and responsibility.


Benefits
  • Competitive salary 
  • Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
  • Swile Lunch voucher
  • Gymlib (100% borne by Voodoo)
  • Wellness activities in our Paris office
  • Remote days
  • Child daycare facilities (Les Petits Chaperons rouges)


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Alexandre Yazdi
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Creative Strategist - Growth, Voodoo

Join Voodoo as a Creative Strategist - Growth in our vibrant Paris office! At Voodoo, we bring joy to users worldwide through our portfolio of top-notch mobile games and apps that have achieved over 7 billion downloads. As the #3 mobile publisher globally, we are continuously seeking innovative ways to captivate our audience. In this role, you’ll be part of our dynamic Growth Team, dedicated to maximizing the potential of each game and app we develop. Your creative energy and strategic insight will drive the creative vision across all our exciting products. You’ll dive deep into market trends to inform the creation of performance-driven ad creatives that not only attract new users but also optimize campaign impact. Collaborating with Creative Leads and Producers, you will translate strategic insights into actionable briefs that resonate and inspire. Together, we’ll analyze competitor creatives and industry benchmarks, allowing us to stay ahead of the curve. With your flair for visionary leadership and your ability to cultivate talent, you’ll play an essential role in elevating our creative processes, maximizing team output, and ultimately contributing to our mission of entertaining the world. At Voodoo, we value creativity, operational excellence, and a collaborative spirit. If you're looking for a place where your ideas matter, and you can truly make an impact, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Creative Strategist - Growth Role at Voodoo
What are the main responsibilities of a Creative Strategist - Growth at Voodoo?

As a Creative Strategist - Growth at Voodoo, your primary responsibilities include defining the creative vision and strategy for games and apps, generating insight-driven creative briefs, and analyzing competitor creatives to extract actionable insights. You will collaborate with various teams to ensure effective creative processes and suggest improvements to enhance workflow and output.

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What qualifications are needed for the Creative Strategist - Growth position at Voodoo?

To thrive as a Creative Strategist - Growth at Voodoo, candidates should possess proven experience in a similar role, strategy consulting, or product marketing. Strong skills in strategic planning, market analysis, and the ability to communicate ideas effectively are vital, along with proficiency in analytics tools to optimize performance.

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How does Voodoo support the creative development of its team members?

Voodoo is committed to fostering creative talent among its team members by identifying skill gaps and actively recruiting new talent. The collaborative environment at Voodoo encourages team members to share insights and continuously improve creative workflows, empowering everyone to grow and innovate actively.

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What is the work culture like for a Creative Strategist - Growth at Voodoo?

At Voodoo, the work culture is characterized by candor, freedom, and responsibility. As a Creative Strategist - Growth, you will find yourself in a dynamic environment that promotes creativity and collaborative efforts, where your input is valued, and you are encouraged to challenge the status quo constructively.

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What benefits do employees receive as a Creative Strategist - Growth at Voodoo?

Voodoo offers competitive salaries along with comprehensive benefits such as premium healthcare coverage for you and your family, lunch vouchers, wellness activities in the office, gym memberships, remote work days, and daycare facilities. These benefits are designed to support the well-being and work-life balance of our employees.

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Common Interview Questions for Creative Strategist - Growth
Can you describe your experience with defining creative strategies in a previous role?

When answering this question, focus on specific examples of how you've defined and implemented creative strategies in past projects, the methodologies you used, and the outcomes these strategies achieved. Highlight any metrics or insights that demonstrate your impact.

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How do you keep up with the latest trends in mobile gaming and advertising?

Discuss the resources you use to stay updated on industry trends, such as blogs, podcasts, webinars, and networking within the industry. Emphasize how this knowledge has informed your creative strategies in previous roles.

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What analytics tools have you used in your previous creative roles?

Be prepared to mention specific tools and your level of expertise with them, along with examples of how you utilized these tools to analyze campaigns or creatives. Express your ability to interpret data and make informed decisions based on your findings.

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How do you prioritize creativity and data-driven insights when creating campaigns?

Emphasize the importance of balancing creativity with data analysis. Describe how you integrate insights from performance metrics into your creative process while still encouraging innovative approaches.

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What do you consider when assessing the effectiveness of an ad creative?

Talk about the various metrics and KPIs you analyze to determine the effectiveness of ad creatives, such as conversion rates, user engagement levels, and ROI. This answer should demonstrate your analytical skills and understanding of performance marketing.

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Describe a time when you had to collaborate with multiple teams on a creative project.

Provide a detailed narrative that illustrates your collaborative skills, the stakeholders involved, and how you facilitated communication to achieve a successful outcome. Focus on specific contributions you made that helped navigate any challenges.

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What creative strategies would you consider for a new mobile game launch?

Share your ideas on creating buzz around a new mobile game, incorporating elements like teaser campaigns, influencer partnerships, and interactive content. Highlight your understanding of target audience demographics and preferences.

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How would you approach developing benchmarks for new ad creatives?

Discuss your systematic approach, starting from research and analysis of current market trends to defining clear parameters for success. Emphasize how benchmarks inform the creative process and guide ongoing optimization.

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Can you share an example of a successful campaign you led?

Prepare a case study that succinctly narrates the context, your role, strategies implemented, and the measurable results. Objective data will showcase your skills and expertise.

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What do you find most challenging about being a Creative Strategist, and how do you address these challenges?

Identify a specific challenge you've encountered and describe the proactive strategies you employed to manage it. Discuss the valuable lessons learned and how they shaped your approach to similar challenges in the future.

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Full-time, hybrid
DATE POSTED
April 13, 2025

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