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Counsel - Adtech - job 1 of 2

Position Summary...

Imagine a position that allows you to apply your trusted legal expertise while working alongside the world’s largest retailer. Imagine an opportunity where your knowledge takes you beyond the courtroom and positions you as a trusted business advisor. If you thrive in a fast-paced environment, enjoy solving problems and working collaboratively toward a solution, you’ll find that being a part of our Legal department is a move that brings with it tremendous growth potential and exciting new challenges. The most exciting part? You’ll likely find yourself in a place you never envisioned your law degree would take you. 

If you are a driven, self-starter transactional attorney who is looking for their next challenge, we invite you to apply and come join us as Counsel supporting Walmart Connect, the retail media business at Walmart. This Counsel role will provide legal support for Walmart Connect's adtech & product team, by providing legal counsel on the development and launch of new ad products, and negotiating a variety of agreements, including with vendors, advertisers, and media publishers/platforms.

What you'll do...

  • Use your negotiation skills to advise on, review, draft, and negotiate agreements in support of new and existing advertising and digital media products.

  • Provide product counseling related to any new data/tech products and services to be launched by the business.

  • Be the trusted advisor who responds promptly to complex legal requests, coordinating with the team and outside counsel to deliver practical, timely, and high-quality advice.

  • Use your problem-solving skills to identify and assess business and legal risks, finding innovative ways to mitigate them while achieving product and transactional goals.

  • Build strong relationships to facilitate a coordinated team approach to launching new products and features.

What you'll bring: 

  • A minimum of 3-5 years of legal and transactional experience, preferably with adtech, advertising, digital media, and/or technology experience.

  • Have product counseling experience within the adtech/digital media field.

  • Experience drafting and negotiating strategic digital media inventory partnerships, as well as ad measurement, data clean room, and DSP/SSP agreements.

  • Excellent written and oral communication skills.

  • Demonstrated ability to work practically and quickly to evaluate risk, solve problems, and make decisions that balance risk, opportunity, and business objectives.

The above information has been designed to indicate the general nature and level of work performed in the role.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process. 

Benefits & Perks:  

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.  

Equal Opportunity Employer  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding and

respecting unique styles, experiences, identities, ideas and opinions. 

Who WeAre 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $110,000.00-$220,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Law degree from an accredited law school and 4 years’ experience in law.
License to practice law in at least one state.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional teams

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America
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Average salary estimate

$198000 / YEARLY (est.)
min
max
$132000K
$264000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Counsel - Adtech, Walmart

Join Walmart as a Counsel in Adtech, where you can leverage your legal expertise to become a trusted business advisor for the world's largest retailer. Picture yourself in a dynamic environment where problem-solving is key and collaboration drives success. As part of the Walmart Connect team, you'll be instrumental in supporting the adtech and product development initiatives by providing legal counsel on new ad products, negotiating agreements, and collaborating with various stakeholders. If you're a driven, self-starting transactional attorney with 3-5 years of experience in advertising, digital media, or technology, we're looking for someone just like you! Your role will involve drafting and negotiating strategic agreements, providing product counseling, and assessing both business and legal risks. This is more than just a job; it’s a chance to navigate uncharted territory with your law degree and push the boundaries of traditional legal work. You won’t just be tied to a desk; instead, you'll engage with teams and outside counsel, ensuring that top-quality legal advice is delivered promptly. If you're excited to build relationships while launching innovative products that enhance Walmart's advertising capabilities, then this role could be your next great adventure. Come and explore endless possibilities with us in Hoboken, NJ, while enjoying a competitive salary and a host of benefits designed to enrich both your professional and personal life.

Frequently Asked Questions (FAQs) for Counsel - Adtech Role at Walmart
What responsibilities does the Counsel - Adtech role at Walmart involve?

The Counsel - Adtech position at Walmart encompasses a wide array of responsibilities, including providing legal support on the development and launch of new advertising products, negotiating agreements with vendors, advertisers, and media platforms, and addressing complex legal requests. The role demands a proactive approach in problem-solving and risk assessment while ensuring adherence to legal standards.

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What qualifications are required for the Counsel - Adtech position at Walmart?

To qualify for the Counsel - Adtech role at Walmart, candidates should have a law degree from an accredited institution, a valid license to practice law in at least one state, and 3-5 years of transactional experience preferably in adtech, advertising, or digital media. Additionally, strong negotiation skills and excellent communication abilities are crucial for success in this position.

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What is the job outlook for a Counsel - Adtech within Walmart?

The job outlook for a Counsel - Adtech at Walmart is quite promising given the rapid growth of digital advertising and media technology. As Walmart continues to expand its advertising business, there will be an increasing demand for legal professionals who can navigate the complexities of adtech, making this a strategic career move with significant growth potential.

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What skills are essential for success as Counsel - Adtech at Walmart?

Working as Counsel - Adtech at Walmart requires strong negotiation skills, the ability to analyze and mitigate risks, and excellent written and verbal communication capabilities. Additionally, product counseling experience within the adtech landscape is a significant asset, enabling the counsel to provide practical legal advice tailored to the business's needs.

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Can you describe the work culture for the Counsel - Adtech role at Walmart?

The work culture for the Counsel - Adtech position at Walmart is collaborative and fast-paced. Walmart values teamwork and encourages associates to bring their authentic selves to work. This environment not only facilitates the sharing of creative solutions but also fosters professional growth and development, making it an enriching experience for all employees.

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Common Interview Questions for Counsel - Adtech
How do you approach negotiating agreements in a legal context?

When negotiating agreements in a legal context, I prioritize understanding the objectives of each party involved. I prepare thoroughly by researching relevant laws, potential industry standards, and the specific needs of my clients. Open communication is key, and I always aim for a win-win outcome while ensuring compliance and mitigating legal risks.

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What experience do you have with adtech or digital media products?

In my previous roles, I worked closely with adtech products by providing legal counsel on their development and launch. I have experience drafting agreements for digital media partnerships and navigating the regulatory landscape, which has helped me effectively manage risks associated with new technology implementations.

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Can you describe a time you resolved a complex legal issue?

I once dealt with a complex legal issue regarding data usage in advertising. I conducted a thorough legal analysis, collaborated with cross-functional teams, and developed a risk mitigation strategy that satisfied legal requirements while aligning with business goals. This approach not only resolved the issue but also improved the process for future projects.

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What are key considerations when assessing legal risks in product launches?

When assessing legal risks in product launches, I consider regulatory compliance, potential liabilities, data privacy issues, and intellectual property rights. It’s important to evaluate how the product interacts with existing laws and to anticipate any challenges that may arise during its lifecycle, ensuring all bases are covered before market entry.

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How do you stay informed about trends in adtech legislation?

I keep up-to-date with trends in adtech legislation by regularly reading industry reports, attending conferences, and participating in professional networks. By staying engaged with various platforms, I ensure that I am aware of any changes that might affect compliance and legal strategy within the field.

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What role does communication play in a legal advisor's responsibilities?

Communication is vital for a legal advisor as it enables clear conveyance of complex legal concepts to non-legal stakeholders. I strive to explain legal terms in plain language and ensure all parties understand their roles and responsibilities, which facilitates smoother project execution and enhances collaboration.

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How do you prioritize multiple legal requests from different departments?

Prioritization begins with assessing the urgency and complexity of each request. I use a systematic approach to evaluate deadlines, potential business impacts, and resource availability. Effective time management and clear communication with requesting departments are crucial to ensure all legal needs are met promptly.

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Can you give an example of a successful legal project you've led?

One successful project involved launching a new advertising product where I led the legal team in drafting all necessary agreements and ensuring compliance. Coordinating with cross-functional teams, I established a timeline and managed risk assessments, resulting in a successful launch that exceeded expectations.

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What is your approach to problem-solving in a legal context?

My approach to problem-solving involves thorough analysis and creative thinking. I gather all relevant information, involve stakeholders early on, and explore various solutions. Balancing legal requirements with business needs, I work towards practical outcomes that advance organizational goals effectively.

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Why are you interested in the Counsel - Adtech position at Walmart?

I am drawn to the Counsel - Adtech position at Walmart due to the innovative nature of the adtech space and Walmart's commitment to leveraging technology for advertising. I appreciate the opportunity to help shape legal strategies that support cutting-edge products while being part of a team that values inclusion and growth.

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DATE POSTED
April 17, 2025

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