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Position SummaryAt Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.Director, Ads MeasurementWalmart Connect is seeking a senior level leader to own first party measurement capabilities for this critical and growing product portfolio. You will work with and influence senior cross functional leaders from Sales, Client Services, Strategy, to bring the power of Walmart’s vast audience graph to life for our clients through measurement and insights. This leader will also own identification of future opportunity areas to continue to strengthen our leading Retail Media Network position in the industry.This is a high impact opportunity to build a sought-after product suite to drive meaningful growth and transformation for the business. The individual needs to be strategic, impact oriented, partner focused, solution-driven with the ability to effectively communicate at all levels and divisions of an organization.Location: San Bruno, CA or Hoboken, NJ . This position will be in primary office. Relocation assistance will be offered if needed. Domestic and International travel is expected.Key Duties & Responsibilities:Develop, implement, and scale a multiyear vision and product roadmap for measurement insights and reporting products that deliver value to WMC customers of all sizes across the entire product suite including Display, Sponsored Search, and In-Store ads.Build and grow first-party measurement products for accounts of all sizes and across verticals.Help establish Walmart Connect as a leader in the space of retail media measurement and insights. Assess current market trends, advertiser expectations and competitive landscape to develop and influence industry standards and best practices.Build and lead a high–energy, matrixed team of product managers to establish clear, specific goals and plans and oversee their successful execution to deliver measurable results.Partner with a team of world-class engineers and a high performing product marketing team to bring your product vision and strategy to life.Establish trustworthy relationships across the enterprise to ensure all stakeholders have input and to evangelize the overarching strategy and roadmap.Qualifications:Demonstrated success in building a new product portfolio in the insights, advanced analytics and measurement space.Demonstrated expertise and thought leadership in Incrementality measurement, Attribution, MTA, Brand Lift, MMM, experimental A/B testing and predictive/econometric modeling.Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science.Demonstrated ability to effectively influence and align executive leadership across a diverse enterprise with varying levels of understanding.Demonstrated ability to lead a complex organization through product led transformation from a primarily high touch support model.Ability to lead in ambiguity, strategic thinking and collaboration.High emotional quotient (EQ); encourage team cooperation, promote enthusiasm, motivate strategic thinking, and ensure insightful problem solving.Able to think and act creatively, championing and promoting innovative ideas that contribute to the goals of the organization and the department.Ability to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, responsibilities, and relationships.Bring a sense of “fun” that inspires others and creates a healthy team environment.10-15 years of experience in product management. Most recent 5+ years directly managing a team of leaders and managers in a complex business.Bachelor's or advanced degree in Statistics, Data Analytics, or related field.Minimum Qualifications:Option 1: Bachelor’s degree in computer science, engineering, or related area and 11 years’ experience in product management. Option 2: 13 years’ experience in product management or related area.Preferred Qualifications:Master’s degree in Computer Science, Engineering, Business Administration, or related area and 10 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience. We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.Primary Location:221 River St, Hoboken, NJ 07030, United States of America#J-18808-Ljbffr
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What You Should Know About Director, Product Management - Advertising Measurement and Reporting, Walmart

Are you ready to take the reins as the Director of Product Management - Advertising Measurement and Reporting at Walmart? This is an incredible opportunity to join a dynamic team that is at the forefront of connecting brands with consumers through innovative advertising solutions. Located in South Brunswick Township, NJ, you'll play an essential role in harnessing Walmart’s massive data ecosystem to create unparalleled measurement capabilities for our advertising products. You’ll collaborate with cross-functional leaders and top-tier engineers to build cutting-edge, first-party measurement tools that help our clients understand and optimize their advertising performance. As a strategic thinker, you’ll assess market trends and competitive landscapes to guide the future of retail media measurement while driving meaningful growth for Walmart Connect. Your ability to lead a talented team and establish strong partnerships across the organization will be pivotal in creating impactful insights and driving product innovation. At Walmart, we believe that by making digital advertising targeted and accountable, we can help brands grow and improve the shopping experience for our over 150 million customers. Join us in this high-impact position where your creativity, leadership, and passion for data-driven insights will help shape the future of advertising in the retail space. If you possess a strong background in product management, analytics, and retail media, we're excited to meet you!

Frequently Asked Questions (FAQs) for Director, Product Management - Advertising Measurement and Reporting Role at Walmart
What are the responsibilities of the Director of Product Management - Advertising Measurement and Reporting at Walmart?

As the Director of Product Management - Advertising Measurement and Reporting at Walmart, you'll be responsible for developing and scaling a multi-year vision and roadmap for measurement insights and reporting products. This critical role involves establishing first-party measurement capabilities and working with various stakeholders, including sales and client services. You will also lead a team of product managers to achieve measurable results and ensure Walmart Connect's growth as a leader in retail media insights.

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What qualifications do I need to become a Director of Product Management - Advertising Measurement and Reporting at Walmart?

To qualify for the Director of Product Management - Advertising Measurement and Reporting position at Walmart, you should have at least 10-15 years of product management experience, including 5 or more years in a leadership role. A bachelor’s degree in Statistics, Data Analytics, or a related field is required, with a preference for candidates holding a master's degree in a similar discipline. Experience in retail media, media platforms, or ad tech data is also essential.

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How does Walmart Connect utilize data for advertising measurement in this role?

In the role of Director of Product Management - Advertising Measurement and Reporting at Walmart, data is leveraged to create targeted and accountable advertising solutions. Your focus will be on integrating first-party measurement capabilities, utilizing Walmart’s vast audience graph to provide valuable insights for advertisers. This innovative approach helps clients optimize their advertising efforts and drives growth not only for Walmart but also for the supplier partners.

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What makes the Director of Product Management - Advertising Measurement and Reporting position at Walmart unique?

The Director of Product Management - Advertising Measurement and Reporting role at Walmart is unique due to its scale and impact. Being part of the world's largest retail company allows you to influence significant changes in the advertising landscape. You will work with a talented team, utilizing vast amounts of data to shape product offerings that deliver real value to clients across various verticals, making a direct impact on the retail media network industry.

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What kind of team will I manage as a Director of Product Management at Walmart?

As the Director of Product Management - Advertising Measurement and Reporting with Walmart, you will manage a high-energy, matrixed team of product managers. Your leadership will guide them in establishing clear goals and executing strategies that drive success in advertising measurement and insights. Promoting teamwork and innovation within the group will be key to delivering measurable results that support Walmart’s overarching objectives.

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Common Interview Questions for Director, Product Management - Advertising Measurement and Reporting
How have you successfully built a new product portfolio in the insights and analytics space?

When answering this question, focus on specific examples of product portfolios you’ve developed. Highlight your strategies for understanding market needs, conducting competitive analysis, and leveraging data to inform your decisions. Emphasize your collaborative approach in leading cross-functional teams to drive product success.

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Can you describe your experience with incrementality measurement and A/B testing?

Here, provide detailed examples of when you applied incrementality measurement and A/B testing to assess the performance of an advertising campaign. Discuss the methodologies you employed, the results achieved, and any lessons learned that could help improve future measurement strategies.

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What strategies do you use to influence executive leadership in a complex organization?

In your answer, mention specific approaches such as data-driven presentations, aligning product goals with company objectives, and building relationships across departments. Highlight your ability to communicate effectively with different stakeholders and how this has contributed to garnering support for product initiatives.

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How do you prioritize product features and enhancements for a diverse range of clients?

Discuss your framework for prioritization, such as balancing customer needs, business objectives, and technical feasibility. Include examples of how you've gathered client feedback, analyzed market trends, and used data to make informed decisions on which product features to prioritize.

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How do you measure the success of advertising measurement products after launch?

When addressing this question, share the key performance indicators (KPIs) you have set to measure product success, such as user engagement rates, client satisfaction scores, and revenue contributions. Highlight the importance of continuous monitoring and iteration based on performance data.

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What challenges have you faced in leading a product team and how did you overcome them?

Use this opportunity to share a specific challenge you've encountered, such as team dynamics or shifts in market demands. Explain the steps you took to address the issue, focusing on communication, problem-solving, and fostering a collaborative team environment.

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How do you keep up with trends in retail media and advertising technology?

Outline the resources you utilize to stay informed about trends, such as industry publications, networking events, and online courses. Emphasize your commitment to continuous learning and how you've applied insights from these trends to enhance product strategies.

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Describe a time when you had to pivot your product strategy based on market feedback.

Narrate a specific instance where you received feedback that prompted a significant pivot in product strategy. Highlight the thought process involved in making the change, how you communicated it to your team, and the resultant positive outcome.

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What role does creativity play in product management, particularly in advertising measurement?

Discuss the importance of creativity in problem-solving and product innovation. Provide examples of creative solutions you or your team developed that enhanced advertising measurement capabilities and drove better client outcomes.

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How do you foster a culture of innovation within your product team?

Explain how you inspire innovation by encouraging open dialogue, experimentation, and sharing of ideas among your team. Provide examples of initiatives that have led to innovative product enhancements or new offerings within the advertising measurement space.

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"To save people money so they can live better.”

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Full-time, on-site
DATE POSTED
December 5, 2024

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