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Program Manager, Partners

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Program Manager, Partners to help us build and scale a best-in-class partner experience for all agency partners building with and on-top of Webflow.

At Webflow, our partners are a key part of our flywheel — representing a large portion of our customers, community and one of our greatest opportunities for growth. The partner program is where our best in class service providers (freelancers & agencies) are represented — and where they can get the training, incentives, and opportunities they need to scale their practice with Webflow. As we push into our next chapter of growth — we’re looking to amplify our partner program, its impact, and the partners within it. To get there, we need a motivated and experienced Partner Program Manager to join our growing team. 

Reporting to the Director of Community & Agency Marketing, the Partner Program Manager will play a critical role in scaling the number of high performing partners we work with and owning their direct communication and experience. This role will be focused on growing the number of freelancer and agency partners building with and on top of Webflow — helping to identify and train them to sell Webflow to their respective clients. In addition to this, this role will own one-to-many communications with our partners and work closely with our sales partnership team to identify enterprise prospects & partners who should be graduated to support our enterprise motion.

About the role 

  • Location: San Francisco / Remote-first (United States; BC & ON, Canada) 
  • Full-time
  • The cash compensation for this role is tailored to align with the cost of labor in different US geographic markets. The base pay for this role ranges from  $107,200 in our lowest geographic market up to $149,800 in our highest geographic market. These figures are in $USD and apply to candidates in the United States. The specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • Reporting to the Director of Community & Agency Marketing
  • In addition, this role will work closely with the sales partnerships, revenue enablement, community & product marketing teams.

As a Program Manager, Partners, you’ll … 

  • Identify, onboard and manage new and existing partners
  • Optimize the partner onboarding process, including initial outreach, qualification, and alignment on program requirements and expectations
  • Own the day-to-day operations for your respective partners, including tracking their performance metrics, managing communications and resolving partner inquiries and issues
  • Develop and implement strategies to accelerate partner acquisition and streamline the activation & lifecycle for ramping and active partners via email, promotions, campaigns and marketing opportunities
  • Develop and deliver partner enablement programs including, downloadable resources, training, webinars, newsletters and challenges to empower partners to effectively promote and sell Webflow
  • Serve as the primary point of contact for a subset of high performing freelancers & small - medium sized agencies — providing ongoing support, content opportunities, guidance, and resources to ensure their success and satisfaction
  • Foster strong, collaborative relationships with partners through regular communication, office hours, feedback sessions and strategic partner activations/events
  • Analyze partner data and feedback to identify trends, opportunities and areas for improvement
  • Optimize partner program processes to drive incremental revenue, expansion, and product knowledge amongst partners
  • Champion Webflow’s certified partners and their needs to our internal teams (i.e. product, marketplace, customer success & marketing) to ensure their needs are being met and workflows are considered in our GTM & product planning
  • Represent the the voice of partners in internal meetings, workshops, and events — gathering feedback & creating engaging and informative materials to drive alignment across teams and increase partner engagement
  • Represent Webflow online and at external events including Webflow Conf, trade shows, partner meetings, activations and more

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a/an Program Manager, Partners if you have:

  • 5+ years of experience in partner management, channel development or a related role
  • A bachelor’s degree in Business, Marketing or a related field
  • Proven track record of successfully recruiting, onboarding, and managing partners to drive revenue growth & customer success at scale
  • Excellent communication, negotiation, and relationship-building skills, with the ability to engage and influence stakeholders at all levels
  • Strong analytical skills and the ability to translate partner data and feedback into actionable insights and strategies
  • Results-driven mindset with a focus on delivering measurable impact and ROI
  • A strong desire to be in customer facing role and enjoy working with both internal and external parties

Bonus points:

  • A strong understanding of Webflow and its community
  • Have experience as a Webflow partner and/or have worked with a Webflow partner in the past
  • Have experience working in both product-led & sales-led organizations

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
  • Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
  • Access to mental wellness coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and financial wellness benefits, like CPA or financial advisor coverage
  • Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. 

Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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To bring development superpowers to everyone.

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DATE POSTED
March 14, 2024

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