Staff Product Manager, Site Discovery

As a Staff Product Manager, Site Discovery at Webflow, you will collaborate with various teams to enhance AI-driven features that improve the discoverability of websites. Your responsibilities include conducting user research, prioritizing the product backlog, and developing compelling value propositions for stakeholders, all aimed at driving product improvements based on user feedback and data analysis.

To qualify for the Staff Product Manager, Site Discovery position at Webflow, candidates should have experience managing AI-driven features from ideation to launch, a deep understanding of user needs, and strong technical acumen. Experience exploring product opportunities and managing products for multiple customer personas is also essential, as well as proficiency in web design and development tools.

Webflow fosters an inclusive and collaborative culture, where equality is a core value. As a Staff Product Manager, you'll engage in intelligent debate, provide critical feedback, and work as part of a team to innovate for customer needs, all while being supported in your professional growth and development.

Yes! The Staff Product Manager, Site Discovery role at Webflow offers a remote-first working arrangement for candidates located in the U.S. as well as BC and ON, Canada, making it a fantastic opportunity to work flexibly while impacting a dynamic and growing team.

As part of the Webflow team, you'll enjoy a robust benefits package that includes equity ownership, 100% employer-paid healthcare, flexible PTO, parental leave, mental wellness resources, and a thriving work environment that prioritizes your well-being and professional development.

As a Staff Product Manager, effective prioritization often comes from balancing user feedback, strategic goals, and market trends. Using frameworks like RICE (Reach, Impact, Confidence, and Effort) can help you assess each feature's potential value versus required resources, allowing you to make informed decisions that align with company objectives.

Certainly! Discuss a project where you led an AI-driven feature’s development from concept to launch. Focus on user needs you identified, the data analysis that informed your decisions, and the tangible impacts realized post-launch—be it higher engagement metrics or improved customer satisfaction.

Effective conflict resolution begins with active listening. You should acknowledge all perspectives, seek to understand the root of the disagreements, and facilitate discussions to align stakeholders on common goals. Presenting data-driven insights can help bridge gaps and drive consensus toward an effective solution.

A great approach is to incorporate user research and data analysis into product discussions. Present user feedback and pain points to your team, creating user personas that represent diverse customer needs. Building strong relationships with user research teams also aids in continuously elevating the user's voice in product development.

To assess a new product opportunity, I start with market research to identify gaps or needs. I analyze user behaviors and pain points in existing solutions, generate hypotheses, and conduct experiments or MVP tests to validate interest and feasibility before moving forward in the product development lifecycle.

Data plays a critical role in every decision I make as a Product Manager. It helps me understand user behaviors, track engagement metrics, inform feature prioritization, and measure success post-launch. Being data-driven ensures that our product improvements and strategies are aligned with real user experiences.

I ensure collaboration by fostering open communication, organizing regular sync-up meetings, and using collaborative tools that keep everyone informed and engaged. Creating shared goals around projects helps unite different functions and encourages collaborative problem-solving, fostering a team spirit.

I manage a product backlog by prioritizing tasks based on user value, business impact, and strategic alignment. Regularly revisiting the backlog in collaboration with my team ensures that it reflects the latest feedback from users and stakeholders, facilitating iterative improvements to our product.

Balancing short-term and long-term goals requires segmentation of the roadmap. I prioritize features that deliver quick wins while also allocating resources towards strategic initiatives that align with our long-term vision. Communication with stakeholders is key to align expectations and adjust priorities as needed.

When developing a value proposition, I focus on identifying the distinct pain points our product solves for users, articulating the unique benefits it offers compared to competitors, and ensuring that it resonates with target audiences. Validating this proposition with user feedback is crucial to confirm its effectiveness.