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German SEO Specialist

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


MAIN PURPOSE OF THE JOB


This is a freelance position to work and support our SEO team. You will play an important role in supporting us with keyword search, keyword planner, and content optimization to mention a few of your responsibilities.


This project should last for around 9 months with an estimated workload of 10-20 hours per week. You could also be considered to participate in more SEO projects if you are selected for this one.


Main duties
  • Keyword Planner
  • Keyword Research and Optimization;
  • Metadata Optimization
  • Content Optimization
  • On-Page Optimization
  • Keyword Translation from English to German and German to English
  • Data handling and Management
  • SEO Copywriting


Educational level
  • Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience.


Required skills and experience
  • Minimum of 1 year of hands-on experience in SEO
  • Good working knowledge of HTML & JavaScript for SEO – basic writing and reading
  • Excellent knowledge of various search engine’s best practices (Google, Bing, Baidu, etc.)
  • Proven track record for delivering good results with SEO initiatives
  • Strong knowledge and experience working with various Analytics packages, for example, Google Analytics, Site Catalyst, and WebTrends
  • Advanced Excel skills
  • Excellent understanding and experience using various third-party SEO analysis tools (i.e. Screaming Frog, SEM, Rush, Ahrefs, Majestic, etc.)
  • Excellent organizational and time management skills, able to set and keep deadlines
  • Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO
  • Native level of German and strong understanding of the German culture


Please note that successful candidates will need to have an Office 365 License installed on their devices to be able to complete the tasks assigned.


Welocalize is committed to equal opportunities and in compliance with the General Law on the Rights of People with Disabilities, this vacancy is also available and we encourage those candidates who have a disability certificate (equal to or greater than 33%) to apply.

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What You Should Know About German SEO Specialist, Welocalize

If you're passionate about SEO and fluently German-speaking, Welocalize has an exciting opportunity for you as a German SEO Specialist! Based in sunny Spain, this freelance role allows you to join our vibrant SEO team and make a significant impact on our clients' global outreach. You’ll dive into keyword research and optimization, ensuring that content not only shines but ranks well across various search engines. Your daily tasks will include using keyword planners and engaging in thorough metadata and content optimization to enhance online visibility. What makes this role even more thrilling is the opportunity to work with advanced SEO tools like Screaming Frog and Ahrefs, while sharpening your skills in HTML and JavaScript. You’ll also engage in SEO copywriting, translating keywords between English and German, all while embracing the rich German culture in your work. This project is estimated to last about 9 months, with a workload of just 10-20 hours a week, providing the perfect balance for freelancers. If you’ve got at least a year of SEO experience and a knack for organization, apply today and let’s grow together at Welocalize!

Frequently Asked Questions (FAQs) for German SEO Specialist Role at Welocalize
What responsibilities does a German SEO Specialist at Welocalize have?

The German SEO Specialist at Welocalize is responsible for a range of tasks that include keyword research and optimization, metadata and content optimization, and on-page SEO strategies. This role also requires translating keywords between English and German, alongside data management for SEO initiatives. Essential duties also involve leveraging third-party SEO tools and copywriting in German to enhance the overall quality and visibility of websites.

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What qualifications are needed to become a German SEO Specialist at Welocalize?

To be considered for the German SEO Specialist position at Welocalize, candidates should possess a Bachelor’s degree in a related field or equivalent work experience. Additionally, at least one year of hands-on SEO experience, a strong understanding of various search engine best practices, and native-level proficiency in German are vital to ensure success in this role.

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How can a German SEO Specialist at Welocalize contribute to SEO projects?

As a German SEO Specialist at Welocalize, you play a crucial role in enhancing SEO projects by conducting in-depth keyword research, optimizing content to drive traffic, and utilizing advanced analytics tools. Your efforts in keyword translation, metadata optimization, and SEO copywriting ensure that our clients’ content resonates with German-speaking audiences and climbs search engine rankings.

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What tools do German SEO Specialists at Welocalize use?

German SEO Specialists at Welocalize utilize a variety of powerful tools to deliver effective SEO strategies. These tools include Screaming Frog, SEMrush, Ahrefs, and Google Analytics, among others. Familiarity with these tools is essential, as they enable specialists to perform detailed analysis, optimize content, and track performance metrics effectively.

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Is the German SEO Specialist position at Welocalize remote?

Yes, the German SEO Specialist position at Welocalize is a freelance role that allows for remote work. The flexibility associated with this position enables specialists to work from anywhere while contributing to important SEO projects, making it an excellent opportunity for those seeking work-life balance.

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Common Interview Questions for German SEO Specialist
Can you describe your experience with SEO tools?

When answering this question, emphasize your experience with specific tools like Google Analytics, SEMrush, or Ahrefs. Discuss how you've utilized them in past roles to develop and execute effective SEO strategies.

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How do you approach keyword research?

You should detail your process for keyword research, including the tools you use, how you analyze keyword competitiveness, and how you select keywords that align with business goals and audience intent.

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What SEO practices do you believe are most effective?

Highlight best practices such as on-page optimization, quality content creation, and user experience (UX) considerations. Emphasize how these contribute to higher search rankings and customer engagement.

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How do you measure the success of your SEO efforts?

Discuss specific metrics like organic traffic growth, keyword rankings, and conversion rates. Be sure to mention any tools you use to track these metrics and how you analyze data to inform future strategies.

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What is your experience with SEO copywriting?

Share examples of content you've written and optimized for SEO. Highlight your ability to balance keyword usage with readability and engagement, ensuring that content appeals to both search engines and users.

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How do you stay current with SEO trends and algorithm changes?

Explain the resources you rely on to keep up-to-date, such as industry blogs, forums, and SEO webinars. Discuss your proactive approach to learning and adapting your strategies to incorporate new SEO practices.

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Can you provide an example of a successful SEO project you've managed?

Be prepared to discuss a specific project, detailing your role, the goals, strategies implemented, and the results achieved. Use concrete data to demonstrate the success of the SEO project.

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How do you prioritize tasks in your SEO projects?

Discuss your organizational skills and how you determine which tasks are critical to meeting project deadlines and goals. Mention any tools you use for project management and tracking progress.

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What challenges have you faced in SEO, and how did you overcome them?

Share a specific challenge you encountered and the steps you took to address it. Focus on problem-solving skills and learning from experiences to improve future SEO efforts.

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How do you ensure content is optimized for both SEO and user experience?

Explain your philosophy on balancing SEO needs with providing a positive user experience. Discuss techniques like ensuring fast page load times, mobile optimization, and well-structured content that engages users.

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DATE POSTED
April 15, 2025

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