Partner Marketing Manager

The Partner Marketing Manager at Windsurf is responsible for leading co-marketing initiatives with strategic partners, managing partner events, building a comprehensive partner marketing playbook, and aligning on joint go-to-market strategies. This role involves maximizing ROI from marketing development funds and continuously measuring and reporting on the effectiveness of campaigns.

Windsurf requires candidates for the Partner Marketing Manager role to have 3–6 years of B2B marketing experience, including at least 1–2 years in partner marketing or channel strategy. A proven track record in executing co-marketing plans, strong event planning skills, and excellent communication abilities are essential to succeed in this role.

The Partner Marketing Manager contributes to Windsurf's growth by driving impactful co-marketing campaigns, enhancing partner engagement through events, and creating scalable marketing programs. By aligning marketing strategies with sales goals, the manager helps to build a strong pipeline that supports the company’s expansion into new markets.

Essential skills for the Partner Marketing Manager at Windsurf include strong organizational capabilities for event planning, excellent relationship-building and communication skills, a strategic mindset paired with hands-on execution abilities, and a deep understanding of partner dynamics within the technology ecosystem.

The work environment for a Partner Marketing Manager at Windsurf is dynamic and collaborative, with a focus on creativity in executing marketing strategies. The role requires active engagement with various teams and partners, fostering a culture of teamwork and innovation as they work to implement cutting-edge marketing initiatives.

In responding to this question, emphasize specific examples from your past roles where you successfully crafted co-marketing strategies, detailing your approach to collaboration with partners, how you aligned objectives, and the outcomes achieved.

Ensure you cover key performance indicators (KPIs) relevant to your campaigns, such as lead generation, conversion rates, and overall ROI, demonstrating how data influences your strategy and improves future campaigns.

Highlight a specific event, your role in the planning process, challenges you faced, and how you overcame them. Discuss the metrics used to assess success, showcasing your event planning and execution skills.

Discuss your ability to communicate effectively and understand partner needs. Share strategies you've used to foster long-term, mutually beneficial relationships that drive joint initiatives.

Mention any relevant marketing tools or software you’ve used for campaign analytics, project management, and communication. Highlight how these tools have improved efficiency and insights in your marketing efforts.

Share a detailed example of how you tracked and analyzed the effectiveness of a campaign, explaining the methods you used to attribute success to specific marketing efforts and how it influenced your strategies.

Talk about your past experience controlling marketing budgets and allocating resources effectively. Describe how you ensure that spending aligns with strategic goals while maximizing ROI.

Highlight the practices you engage in, such as attending industry conferences, participating in webinars, or following relevant publications and influencers to continuously enhance your knowledge and skill set.

Propose specific strategies tailored to Windsurf’s mission and current partner ecosystem, demonstrating your understanding of the market landscape, customer needs, and the company's goals.

Articulate your passion for AI and machine learning, and how you see yourself contributing to Windsurf’s vision. Connect your career goals with the potential for growth and impact within the company.