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Marketing Manager

WorldVia seeks a motivated and experienced Marketing Manager to join our innovative and rapidly growing team. As a part of our organization, you will have the opportunity to work in a startup atmosphere while benefiting from the resources of an established and profitable company. Ranked as one of the top 50 largest travel sellers in the United States, WorldVia is at the forefront of consumer travel marketing and sales.

In this role, you will develop and implement marketing strategies to promote and sell an incredible range of travel products and services through our network of independent travel entrepreneurs (WorldVia Travel Network). You will work closely with our team to drive revenue growth and ensure our brand message effectively reaches our target audience. As a critical team member, you can shape our marketing strategy and contribute to decision-making.

Responsibilities

  • Develop and execute marketing plans to drive sales and revenue growth
  • Conduct market research to identify customer needs and preferences
  • Create and manage marketing campaigns across various channels, including digital marketing, email marketing, social media, and events
  • Collaborate with the sales team to develop sales collateral, promotional materials, and presentations
  • Analyze marketing data and metrics to measure campaign effectiveness and make data-driven decisions
  • Monitor industry trends and competitors to identify opportunities for innovation and differentiation
  • Build and maintain relationships with key stakeholders, including travel business owners and travel advisors

Working at WorldVia

At WorldVia, we’re looking for structured thinkers full of passion, ambition, and kindness. We’d love for you to apply even if your experience doesn't precisely match the job description. Your experience, skills, and interests will help you stand out—especially if your career has taken extraordinary twists and turns. We welcome people of diverse backgrounds and perspectives who aren’t afraid to challenge assumptions and the status quo. Join us.

Our Team Members:

  • Are fundamental optimists who believe that no industry compares to the travel industry.
  • Go to extraordinary lengths to distinguish ourselves through world-class work.
  • Prioritize quality over speed and speed over scope.
  • Desire to work with deeply kind, mission-driven people.
  • Strive to make the complex simple.
  • Use first principles to debate ideas, test assumptions, and make decisions.
  • Seek the truth by putting data above opinions.
  • Assume good intent and give tactical feedback to help each other get better.
  • Hold no ego—when our customers win, we all win.

We are committed to your professional development and growth as a company.

  • You will set your own monthly goals aligned with our ambitious strategy.
  • You will have our collective support in achieving significant wins—and personal coaching from your manager.
  • You will be encouraged to take risks, try new things, and be creative with your work.
  • You will have many opportunities to exchange and engage in feedback.
  • You will be offered continual chances to stretch yourself and raise your own "bar."
  • You will be rewarded for achieving excellence and mastery
  • Bachelor's degree in marketing, business, or a related field
  • At least 5 years of experience in marketing, preferably in the travel industry
  • Proven track record of developing and implementing successful marketing strategies
  • Strong understanding of digital marketing channels and technologies
  • Excellent communication and presentation skills
  • Ability to manage multiple projects and prioritize tasks effectively
  • Creative and analytical mindset with a strong attention to detail
  • Proficiency in marketing software and tools, such as CRM systems and marketing automation platforms
  • Employer-Sponsored Medical and Dental Insurance with Employee Contribution
  • Fully-Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance)
  • Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance)
  • 401k with up to 4% Company Match
  • Paid Time Off + Company Holidays
  • Additional Time Off for Your Birthday and Work Anniversary
  • Discount Travel Program

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, WorldVia

WorldVia is on the lookout for an innovative and driven Marketing Manager to join our dynamic team. If you’re eager to dive into the exciting world of travel marketing, this is your chance to thrive in a startup environment while benefiting from our established reputation as one of the top 50 travel sellers in the U.S. As a Marketing Manager at WorldVia, you will be instrumental in shaping our marketing efforts to promote a diverse range of travel products and services through our extensive network of independent travel entrepreneurs. You'll get to craft and execute marketing strategies that not only drive sales but also resonate with our target audience. Working closely with our sales team, you'll have the opportunity to create impactful promotional materials and campaigns across multiple channels, from social media and email marketing to events. Your analytical skills will shine as you monitor campaign performance and competitor strategies, helping us remain at the forefront of the travel industry. At WorldVia, we believe in a culture of collaboration, creativity, and kindness. We value diverse backgrounds and experiences, encouraging you to present your unique perspective, even if it doesn't exactly match every requirement. If you’re passionate about travel and ready to make a significant impact in a supportive and ambitious setting, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Manager Role at WorldVia
What responsibilities does the Marketing Manager at WorldVia have?

The Marketing Manager at WorldVia is responsible for developing and executing comprehensive marketing plans aimed at driving sales and revenue growth. This includes conducting market research, managing marketing campaigns across digital and traditional channels, and collaborating closely with the sales team to create effective promotional materials. Additionally, they monitor industry trends, analyze marketing data for effectiveness, and foster relationships with key stakeholders.

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What qualifications are necessary to apply for the Marketing Manager position at WorldVia?

To qualify for the Marketing Manager role at WorldVia, candidates should possess a Bachelor's degree in marketing, business, or a related field, along with at least 5 years of marketing experience, ideally in the travel industry. Proficiency in digital marketing channels, strong communication skills, and an ability to manage various projects effectively are also essential. Candidates should demonstrate a creative and analytical mindset.

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How does WorldVia support the professional development of its Marketing Manager?

WorldVia is committed to fostering the professional growth of its Marketing Manager by offering personalized coaching, encouraging risk-taking and creativity, and providing numerous opportunities for feedback and skill enhancement. Employees set their own goals aligned with company strategies and have ongoing support from management to achieve those aspirations.

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What type of marketing channels will the Marketing Manager at WorldVia work with?

As the Marketing Manager at WorldVia, you'll be working across a variety of marketing channels including digital marketing, social media, email marketing, and face-to-face events. This multidimensional approach ensures that your marketing strategies effectively reach and engage our target audience, maximizing the impact of our campaigns.

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What is WorldVia’s company culture like for a Marketing Manager?

WorldVia promotes a culture filled with optimism, kindness, and collaboration. As a Marketing Manager, you will work alongside passionate colleagues who prioritize quality, foster open communication, and assume good intent in all interactions. The company values diverse perspectives and encourages a supportive environment where challenging the status quo is welcomed.

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Common Interview Questions for Marketing Manager
Can you describe your previous experience in developing marketing strategies?

When answering this question, highlight specific examples from your experience where you successfully developed and implemented marketing strategies. Discuss the planning process, tools you used, results achieved, and how you adjusted strategies based on data insights.

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What marketing channels are you most familiar with, and which do you prefer?

Be prepared to discuss your experience with various marketing channels, emphasizing those you feel most comfortable with and why. Whether it’s social media, email marketing, or digital advertising, explain what you enjoy about these channels and how you’ve used them effectively.

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How do you measure the success of a marketing campaign?

Discuss the key performance indicators (KPIs) you focus on when evaluating a campaign's success. This could include metrics such as ROI, conversion rates, customer engagement, and brand awareness. Providing specific examples to illustrate your approach can enhance your answer.

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Can you provide an example of a successful marketing campaign you led?

Choose a campaign that demonstrates your strategic thinking and creativity. Explain the objective, your role, the execution process, and the results it achieved. This shows your ability to drive initiatives from start to finish.

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What is your experience with digital marketing tools and software?

Discuss specific digital marketing tools and CRM systems you have utilized, your proficiency level with each, and how they contributed to your marketing efforts. Mention any certifications or training you have completed as well.

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How do you keep up with industry trends?

Explain your methods for staying informed about industry trends, such as following key publications, participating in webinars or conferences, and connecting with peers. Share how you apply this knowledge to your work.

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Have you ever worked with a diverse team? How did it impact your work?

Provide examples of how you’ve collaborated with a diverse team. Discuss the benefits that different perspectives brought to your projects and how you value inclusivity in team dynamics.

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What challenges have you faced in marketing, and how did you overcome them?

Share a specific challenge related to marketing and explain the steps you took to address it. Highlight your problem-solving skills and resilience in the face of difficulties.

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Describe your approach to market research.

Outline your method for conducting market research, including the tools you use and how you analyze data for actionable insights. Discuss how this research informs your marketing strategies.

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What motivates you to work in the travel industry?

Convey your passion for travel and how it inspires your work. Discuss personal experiences and why you believe marketing in this industry is fulfilling, which can help form a genuine connection with the interviewers.

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Full-time, remote
DATE POSTED
January 3, 2025

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