Senior Paid Media Manager (Contract)

As a Senior Paid Media Manager at Xometry, your main responsibilities will include creating and optimizing marketing strategies to attract new suppliers, developing outreach strategies across appropriate media channels, and analyzing campaign performance to drive campaign objectives and KPIs. You'll lead efforts to grow our supplier network through innovative marketing campaigns and continuously assess the effectiveness of your strategies.

Xometry is looking for candidates with at least 7 years of relevant experience in advertiser-side marketing, preferably in a digital marketplace or B2B context. A strong academic background with a BA/BS degree is also essential, alongside proficiency with key tools like HubSpot, Salesforce, and analytics platforms. A history of successful project management and working cross-functionally is highly valued.

The Senior Paid Media Manager position at Xometry is a contract role expected to last for six months. This timeframe will give you ample opportunity to make a significant impact on our supplier network and marketing strategies during your time with us.

The ideal candidate for the Senior Paid Media Manager position at Xometry should be proficient in HubSpot, Salesforce, Excel, PowerPoint, and data visualization tools like Tableau or Looker. Additionally, familiarity with advertising platforms such as Google, Facebook, and LinkedIn is crucial for executing effective marketing campaigns.

At Xometry, you'll have access to robust analytics tools and resources to evaluate the performance of your campaigns effectively. Collaboration with cross-functional teams will also provide you with valuable insights to refine strategies. We foster an environment that encourages creativity and data-driven decision-making to help you meet and exceed campaign objectives and KPIs.

In answering this question, highlight your past roles where you've successfully developed and executed acquisition strategies in a digital marketplace. Mention specific campaigns and any measurable results, demonstrating how understanding the target audience drove successful outcomes.

An effective response should include your systematic approach to evaluating campaign performance metrics, A/B testing different strategies, and utilizing feedback to refine tactics. Discuss tools you utilize for generating actionable insights that lead to improved campaign efficiency.

Emphasize the importance of data as a cornerstone of your marketing efforts. Describe a time when data analysis led to significant improvements in campaign performance, showcasing how you translate metrics into actionable marketing strategies.

Here, share a specific project that required collaboration between different teams, highlighting your role in facilitating success. Focus on communication strategies, any challenges faced, and how teamwork contributed to project outcomes.

Discuss your familiarity with platforms such as Google Ads, LinkedIn Ads, and Facebook Ads. Explain why these tools effectively reach B2B audiences, backed by examples of successful campaigns you've run on each platform.

Talk about your organizational strategies for planning and executing a marketing calendar. Mention any tools or software you utilize to keep track of campaigns, timeline management, and how you ensure all stakeholders remain informed of project status.

In this response, discuss specific metrics (like ROI, CTR, lead generation) that you consider vital. Share a case where you used these metrics effectively to analyze and report on a campaign's success or areas needing improvement.

Describe the methods you use for market research and audience segmentation. You could mention demographic studies, customer feedback, and analytics tools, explaining how you use this information to tailor campaigns.

Elaborate on your experience in designing, executing, and analyzing email marketing initiatives. Provide an example of a particularly successful campaign, detailing your strategy and outcomes to demonstrate your proficiency.

Focus on your ability to understand suppliers' needs and pain points. Illustrate how you tailor content to address these aspects, drive engagement, and encourage action, backed by examples of content types you’ve successfully used.